Tim Norris-Wiles

Neuralift is now available in the AI you already use. Our new MCP server brings your frontier customer models into Claude, Copilot Studio, agents and other compatible AI tools. Give your teams and agents access to learned discovery on your customer data, use cases and KPIs. Neuralift MCP democratizes the intelligence in your first-party data, allowing you and your agents to explore behavioral patterns, customer affinities, differences between customers, discovered segments and ranked actions to lift your KPIs. This is where learning matters. With Neuralift learning happens before the conversation. It anchors discoveries, analytics, benchmarks, values, stats and incrementality with evidence you can inspect and trustfully reason on. “We tried out various LLMs on the MIT data warehouse and we got accuracy of zero. Not low—zero.” Michael Stonebraker, Turing Award winner, MIT Neuralift addresses a fundamental gap in marketing and advertising AI. Governed descriptions help an LLM or RAG system understand what a field means. The behavioral relationships across those fields still have to be learned. Neuralift models ground customer data so that reasoning tools can see patterns across time for purchases, visits, engagement and loyalty - all tied to the use cases you want to solve and the KPIs you want to lift. Ask questions in your own words. Compare segments. Explore valuable subsegments and lookalike seeds. Follow the evidence into the next question. The language model explains and reasons over findings computed from your customer data. Which customers should we be looking for more of? What distinguishes our most valuable customers? Which audiences belong in our next acquisition campaign? The 30-second video below shows that last example. I've written a lot about AI working horizontally across the business. I'm excited because this is a practical step in that direction. Marketing, Analytics, CRM, leadership and agency partners can ask their own questions of the same customer model. People and agents can put that understanding to work wherever they need it. Shared customer intelligence, grounded in your warehouse data, with evidence your teams can inspect. If you lead Marketing or Analytics at a consumer brand, message me with a customer question your team struggles to answer. We'll use it as the starting point for a Neuralift demo.

🔥 Our hype reel for @G2Eshows 💰 One thing about this space. The amount of data and analytics related to marketing is profound. Every transaction and every behavior is captured. This is exactly why we are having so much success here.