Dear @NBATopShot Maybe I’m just in a bad mood today… Whatever. Here it comes. Year 7 of NBA Top Shot and we’re still doing the ol’ “Like, Tag, Retweet” engagement farming? For the love of God. Spend the $200 doing something productive. This tired, lazy, weak-ass clickbait isn’t moving the needle. And let’s be real. If you’re still here collecting with the rest of us lunatics, there’s a pretty strong possibility the person who introduced you to Top Shot is either: A) Now broke, and the mere mention of “Top Shot” triggers a panic attack. B) About to tag you, because neither of you idiots can remember who dragged whom into this adventure. All jokes aside… We have GOT to escape this echo chamber. ITS SERIES SEVEN!!! The people still here don’t need $100 to remember why they joined. And the people who left aren’t coming back because their buddy tagged them in a giveaway. Give them something worth coming back FOR. Build excitement. Showcase the collectibles. Tell the stories. Reach people who don’t already follow @NBATopShot. Stop confusing engagement with growth. You can’t rebuild a community by repeatedly asking the remaining community to engage with itself. We’re not recruiting new collectors. We’re just taking attendance at the asylum.