Tommy

Aidan O'Brien on how horse racing must evolve 🗣️ "Racing has to get involved in all the social media stuff and get it out there to everybody. We need to keep showing young people how amazing this sport of ours is. What's controlling everybody's minds at the moment is what's on their phones. X, Instagram, TikTok and all the various different things young people look at on their phones. That's what builds the imagination of our young people now. "Look, it's not politically correct to say this, but let people have a bet and let them enjoy having a bet and feel what it's like to back a winner. You don't have to drink alcohol or take drugs to get that feeling because none of those things can give you that feeling of backing a winner. "You have an opinion, you stand by your opinion, you then go and feel the adrenaline rush. If you get beaten you're disappointed, but you try to improve. But when you start working it all out and start getting it right, it's that feelgood factor that people need so badly in their lives. "Everyone is working so hard day in and day out so everyone needs a little escape and racing gives people a very clean, decent escape. "The betting is so controlled now that if someone is getting into trouble because of betting, it is picked up on very quickly. Don't be taking away these things that can make people feel better. Obviously, it can make people feel bad, but there are so many ways to help those people now. "We have a positive story to tell in racing, so we need the young people to hear about it."