Prepared before the moments that matter.
Los Altos, CA
Joined April 2026
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We asked a group of executives to rank nine things they might want a system to do.
Keeping track of what they owed and what they were owed came out on top, however we asked. When we made them choose only two, recording what happened in a meeting came eighth. Of nine.
The full ranking was in The Brief #18. We send one of these every Tuesday: go.trybrief.ai/tb-5-x
Ask a leadership team what a dropped commitment costs and most of them reach for revenue. The deal that went sideways. The customer who left. A number you could put in a board deck.
The full finding, and Larry on the work nobody prices, were in The Brief #17. Every Tuesday: go.trybrief.ai/tb-4-x
Every leadership team makes more decisions in a week than any one person can carry.
The decision gets made. The room agrees. Someone writes it down, or they don't.
Every tool on an executive's desk can tell them what already happened. Almost none of them is accountable for whether the thing they decided is still moving.
That is the job we are building Brief to do.
We write about this every Tuesday. The Brief is a weekly letter for leaders on decisions that don't carry through, and what we're building about it: go.trybrief.ai/tb-1-x