E-commerce - Sharing my lessons and thoughts building online businesses.
Joined September 2020
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A free masterclass for anyone running ads or creating content
Send this to your team
Feed it into AI
Utilize this
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Karl Uljas retweeted
Meta just killed 80% of your ad tests, right before Black Friday.
Same visual, new copy? Still grouped.
New hook, same creator? Still grouped.
With Creative Similarity + Andromeda in play, Meta's now rewarding differentiation, not just volume.
Here’s what that means for your BFCM campaigns:
→ Lazy iterations won’t scale
→ Visual sameness = delivery cap
→ Entity ID separation = performance unlock
To actually scale now, your ads need:
✔️ Big swings in format, persona, and hook
✔️ Creative vehicles like podcast clips, Reddit statics, founder VSLs
✔️ First-3-second visual contrast to avoid getting grouped
We’ve recently been building for this shift and I’ve just got listed as a @foreplay_co Expert.
So to help with your Black Friday content ideas, I’ve dropped a live Foreplay board with the best in class ads for Q4.
The exact ads that broke through Meta’s similarity filter and became top spenders.
→ Retwteet this post and drop “BOARD” in the comments and I’ll send it over.
Karl Uljas retweeted
Veo3 + GPT 5 API key = 348+ ai vids/day
this ai engine made me 10,000 meta ads last month, and $800,000 in sales
-No creators
-No product
-No tiktok or UGC agencies
paste any tiktok -> pick script -> generate video
comment "ENGINE" + RT to get the full playbook + ai engine
Karl Uljas retweeted
I scripted a Facebook ad that spent $668,000
And I wrote it completely backwards… I’ll explain.
This 1 simple tweak will change how you write ads forever.
Like + RT + comment “Script” (must be following) & I’ll DM you a video of me writing one step-by-step.
Or steal what I did here:
1. Write the visuals first. Scene by scene.
2. No copy. No script yet.
3. Just describe what the viewer needs to see to get sold.
Here’s the philosophy:
Imagine you had no words.
You had to sell purely with visuals.
Get hyper descriptive.
Every shot should clearly communicate the problem, solution, or benefit
without needing a single word.
Then write the script after.
That’s the big difference and where the magic happens.
The copy only exists to support what’s already on screen.
Trim it. Cut any fluff.
Polish with AI if you want — but the heavy lifting is done by the visuals.
This is the exact scripting process I used to scale this ad to $668K in spend.
Why it works:
→ People believe what they see, not what they hear.
→ If you can sell someone visually, it feels undeniable.
→ It’s one of the strongest persuasion levers in paid media.
Most skip this step.
They dump it on an editor to figure out the B-roll…
Putting little to no thought into it.
This is the part I obsess over.
And it’s why this ad was able to scale to this level.
I made a full video breaking this down step by step.
Like + RT + comment “Script” and I’ll DM it to you.
Karl Uljas retweeted
This is only day 1 of running our winning ads to a new landing page
And it only took me 10 minutes + a prompt to create
Here’s exactly how I did it & plan to improve on it:🧵
PS: If you me to dm you the actual full length prompt + resources
like, repost, and comment “landers”
Don’t underestimate the power and influence of a respected niche personal brand
The amount of biz owners (including myself) who have used Wise for years and will now look for alternatives after seeing this tweet is probably a lot
Very bad look for Wise if this doesn’t get solved quickly
Hey @Wise you have randomly shut accounts with millions of dollars in them.
How can you freeze that money from a business that has been banking with you for five years?
Please RT for visibility
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Karl Uljas retweeted
Hey @Wise you have randomly shut accounts with millions of dollars in them.
How can you freeze that money from a business that has been banking with you for five years?
Please RT for visibility
In Dubai until March 11th – open to meeting up with other higher-level guys or checking out any good events
DMs open
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After over 5 years in ecom
I’d say that success is inevitable if you fully immerse yourself in this field
Websites/brands you browse
Funnels you work through
Ad libraries you monitor
Content you consume
People you follow
Groups you’re in
Eventually you’ll start noticing patterns
Being subconsciously aware of what works and what doesn’t
Because you’ve fed your brain with this information for so long
Creatives, products, landers, funnels, offers, upsells
You’ll know what to do for each step
Then it’s just a matter of actually applying those learnings
And becoming a fellow scaler
Karl Uljas retweeted
These days, the money is in the strategy, not in the execution.
The price of strategy is going up while the cost of execution is going down.
Before knowing HOW to do it, you have to know WHAT to do.
Upwork, Fiver, and Freelancer are full of people knowing "how" to do it, but they don't know "what to do".
What is the strategy. The how is the execution.
If you have the right strategy, just about anyone can execute it, and without the right strategy, nothing else works.
Knowing the right strategy isn't just about having the knowledge; it's about having the experience of being there before, solving the problem, and knowing what other problems will arise.
The top people in the game focus on the WHAT, the rest focus on the HOW, and that's the difference the makes the difference.
Get your reps in, get your experience, and build up your strategic skills, and your income will go up.
- Alen
Seeing many pause their US ads due to tariffs and the removal of de minimis
Personally did the same today - too much uncertainty and confusion
Shifting focus to other markets, for now
Adapt or die
US advertisers not impacted by this about to be in heaven
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Dropshipping from China -> US toast for now, it seems?
The 10% tariff is nothing compared to the removal of the $800 tax exemption
Possibly temporary to put pressure on China? Can't imagine US customs being ready for this overnight
How will everyone adapt? Thoughts?
Update on the tariff and this is a bad news - Our logistics partners just received the update 10 mins ago and this is their response:
For the parcels taking flights before 12:00 PM (China time) on February 4, 2025, goods can still go through the T86 customs clearance process.
For the parcels taking flights after 12:00 PM today the new tariff will go into effect:
· An additional 10% customs duty on all products, on top of the existing tax rates.
· Complete removal of the $800 tax exemption for all goods.
· Customs duties will range from 10% to 60% or higher, depending on the product category.
However, on the good side, all Temu and TikTok orders are paused for now, which could create a great marketing opportunity for dropshippers.
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saturday, 12 am
old desk @ childhood home
nothing fancy
laptop, house music, ads manager
like good old days
consistency = same
numbers = bigger
vision = bigger
(q4 thoughts)
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A must watch for anyone just getting into online business
New Vid
youtube.com/watch?v=qj-tvi81…
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