@upptic

60+ games launched, 500M+ installs, $450M+ revenue generated 🚀 User Acquisition 🎨 Marketing Creative 📈 Growth Analytics ♟️ Go-to-Market Strategy

upptic.com/
Joined December 2021
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Upptic
@uppticSep 29
Top 10 grossing mobile games of the week (Sep 21-27) MONOPOLY GO! is #1 grossing for an 11th week in a row ($18.5M) Roblox holds #2 for a second week ($14.4M), with Royal Match (#3) and Gossip Harbor (#4) right behind Whiteout Survival up 21% to $6.0M, climbing to #8, the biggest gain in the top 10
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Why nobody actually knows what their ads cost: Your spend data is trapped across 12 different dashboards. By the time Finance asks why you’re over budget, it’s already too late.
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You can predict a new user's value within 24 hours of install. Most UA teams still wait 90 days to act on it. Forecast D7, D30 and D90 from early cohort data and ARPU curves, then scale or cut campaigns before payback. Quick breakdown:
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Advertisers don't care where they spend their money, they care about the returns they get from it. When you launch a new ad network, you're going head-to-head with Meta's massive ad engine. There's a high fail rate for companies trying to break into the ad space.
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Your designers didn’t go to art school to read pivot tables. They think in concepts. Your reporting should too. Track results by concept and the winners find you.
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Top 10 grossing mobile games of the week (Oct 12–18) - Roblox held #1 for a second week, but MONOPOLY GO! cut the gap from $419K to just $77K ($14.7M vs $14.6M) - Gossip Harbor is back at #3 for the first time since August, passing Royal Match - No new games broke into the top 10, and Candy Crush Saga moved up to #4
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Does MONOPOLY GO! reclaim #1 next week, or can Roblox make it three weeks in a row?
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Publishers keep trying to build their own ad networks. Voodoo is reportedly testing one. Tencent has the scale. But to grow, they plug right back into @AppLovin. @BleedKale (@upptic) explains why👇
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Are any publisher-owned networks actually going to break through as competitors, or are they all destined to become backend integrations? Drop your take below.
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These apps will drain your ad budget... speaking from experience.
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Why fight through Q4 ad traffic when you can just fly over it? 🚀 Growth marketing for studios playing to win. Let’s talk.
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Content creators from your own communities can be UGC powerhouses.
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The sneaky TikTok Ads money pit nobody notices.
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Upptic retweeted
Upptic
@uppticOct 15
This developer exposed how Block Blast intentionally makes players lose to optimise which ads they see. Is this even legal?
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Do you agree?
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This developer exposed how Block Blast intentionally makes players lose to optimise which ads they see. Is this even legal?
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Meta has banned ByteDance from advertising on Facebook and Instagram in seven countries, including the US, effective immediately. The ban covers ByteDance and any advertiser whose ads send users to TikTok or other ByteDance apps. Countries affected: US, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam. Source: thenextweb
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When the client asks for "authentic UGC" but provides a highly scripted corporate infomercial.
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Top 10 grossing mobile games of the week (Oct 5th-11th) - Roblox is the new #1 grossing game at $13.7M! Ending MONOPOLY GO!'s 12-week run at the top. - Kingshot climbed to #6 with $6.6M, the highest-ranked strategy game on the chart - Whiteout Survival moved up to #10, so two survival strategy games now sit in the top 10 Which game do you think takes #1 next week: Roblox or MONOPOLY GO!?
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Should you build your own ad network in the UA ecosystem today?
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Why do Halloween ads perform all year? @0xPatchara explains exactly why:
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