Valid is a tech-enabled paid media marketing agency covering everything from attribution through ad delivery.

San Francisco
Joined November 2023
First-time founder: “This agency is hilarious. Their ads must be great.” Third-time founder: “Show me how you test creative, measure CAC, and decide which ads to scale.” Great advertising needs creativity and analytical discipline. At Valid, we bring both.
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Whats the easiest "tell" if a video is ai slop? The voice. Always.
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Only one day until @validco's first consumer poker event in SF, and it's going to be epic. awesome prizes ✅ catered food ✅ consumer founders ✅ ecom leaders ✅ ... goodie bags?? ✅ We believe in going above and beyond. Thats why over 60% of our new partners come from referrals. Last few spots available for consumer poker night: luma.com/7zg5lb5j
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The prizes are ready. Now we just need to see who takes them home. ♠️ This Wednesday, we’re bringing together consumer app founders and growth leaders in San Francisco for poker, good conversation, and a little friendly competition. 🥇 Ray-Ban Meta Gen 3 🥈 AirPods Pro 3 🥉 AirTag 4-pack A couple spots are still open—grab yours through the link below. See you at the table. luma.com/7zg5lb5j
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AI editing is about to have it's Claude Code moment.
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How do you see advertising changing in the next two years?
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It costs Valid.co $50 to generated a 60 second ad using AI models. If you used the first take from seedance 2.0, 60 seconds of AI video costs about $18. But at Valid.co, we don't just put out AI videos, we make AI ads that convert. So on average, we are generating ~ 150 seconds of footage for a 60 second ad. Nearly 3x. Thats how we continue to drive value for our partners, as the only AI-first advertising agency.
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We've approved the first 10 for our Consumer Poker Event next week (10/28) at our SF office. Only 15 spots left. Someone is taking home the Meta Ray Ban Gen 3s. If you are building the next big thing for consumers, it could be you 😎 luma.com/7zg5lb5j
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aura
As a builder in the AI video space, I was terrified about how much markup API providers charge for simply routing the models. Higgsfield API adds a 40% markup even with its maximum advertised discount. Fal adds 100%. Runway adds 414% (Seedance 2 480p) I might be hated by the industry, but : 
 Today, we’re launching Sume API, the first image & video model provider with 0% markup. For example with Seedance 2.5 1080p • 50% cheaper than fal • 50% cheaper than higgsfield api (29% even with biggest discount) • 28.02% cheaper than kie ai The routing infrastructure layer is never the moat. We believe that APIs should be commoditized, and the moats will be built at the application layer. Check the pricing comparisons below, and see how the broken industry is saved.
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Valid retweeted
As a builder in the AI video space, I was terrified about how much markup API providers charge for simply routing the models. Higgsfield API adds a 40% markup even with its maximum advertised discount. Fal adds 100%. Runway adds 414% (Seedance 2 480p) I might be hated by the industry, but : 
 Today, we’re launching Sume API, the first image & video model provider with 0% markup. For example with Seedance 2.5 1080p • 50% cheaper than fal • 50% cheaper than higgsfield api (29% even with biggest discount) • 28.02% cheaper than kie ai The routing infrastructure layer is never the moat. We believe that APIs should be commoditized, and the moats will be built at the application layer. Check the pricing comparisons below, and see how the broken industry is saved.
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At Valid, we’ve seen firsthand how much AI can multiply an individual’s impact and output. However, it's important to remember that AI only enhances existing creativity. It is not a replacement for the feel, taste, and judgement required in the creative process. What's the most unique way you’ve used AI to boost your own creativity?
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Most ads were slop long before AI showed up. AI only made it faster to ship a bad ad, but slop has always existed in content & advertising. The tool doesn't decide whether an ad is good. The person using it does. When we see an impressive AI generated creative we say; “that's valid” :) Agree or disagree? #AISlop #Advertising #CreativeStrategy #GenerativeAI
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AI ads are where it’s at 💪
holy f*ck this AI cartoon haircare ad got 9.7M views → a cosmetics brand with 312K followers → 146K likes on the reel → the cartoon format repeated across its ads it’s hillary cosmetics a woman applies their hair serum and her hair grows then a hairless cat tries it and gets a full head of hair too it looks like a scene from an animated movie, and you can follow the whole thing without dialogue the product’s whole pitch becomes the joke: even the hairless cat wants it for your next AI cartoon ad: → turn a product benefit into a short animated scene → use exaggerated expressions and physical comedy to tell the story → finish with your product reveal keep the characters and test new situations across your catalog save this and make your first episode
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We're hosting a poker night for consumer app founders + growth leads in SF 🃏 Wed 10/28 · 7 PM · Union Square Free to enter. Winner gets Ray-Ban Meta Gen 3s 😎 No pitches, just poker. Limited seats. Apply here: luma.com/7zg5lb5j?utm_source…
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Our CEO just completed an Ironman in 12 hours He would've finished sooner but he stopped to check your ROAS 💪
This was the hardest thing I've ever done. I AM AN IRONMAN. 🏊‍♂️🚴‍♂️🏃‍♂️
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B2B sleeps on Meta ads. It's one of our best channels. Creatives like these drive +4x M1 ROAS.
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GLP-1s are crushing on Meta right now. Apps, DTC, consultations. Anything GLP-1 just works.
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We are hiring engineers. From entry level through CTO. If you're excited about AI-video and advertising, this role is for you. Anyone can code. We're looking for the few who can find what's worth building. You will: - Embed with the best AI creatives and media buyers - Get paid to learn at the frontier - Ship in a week what most do in a quarter - Work with the fastest growing AI companies We're hiring globally. All skill levels. Skip the resume. DM me your work.
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Creativity can be engineered. This is the exact process we use to make hundreds of ads a week. What should we add to our flow?
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We are hiring engineers. From entry level through CTO. If you're excited about AI-video and advertising, this role is for you. Anyone can code. We're looking for the few who can find what's worth building. You will: - Embed with the best AI creatives and media buyers - Get paid to learn at the frontier - Ship in a week what most do in a quarter - Work with the fastest growing AI companies We're hiring globally. All skill levels. Skip the resume. DM me your work.
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