Betsy Francoeur 🎸Writing Rockstar (@vampirebetsy) header
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Betsy Francoeur 🎸Writing Rockstar

@vampirebetsy

🐕 Copywriter at @EskerInc 🖋 #Copywriter & #contentmarketing professional 🔥 On a journey to improve my #writing 🤓 #wordnerd and #MadameGeek

 Madison, Wisconsin
linkedin.com/in/betsyfrancoeur/
Joined July 2009
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  • Followers1K
623Media
Photo by Betsy Francoeur 🎸Writing Rockstar (@vampirebetsy)Photo by Betsy Francoeur 🎸Writing Rockstar (@vampirebetsy)Photo by Betsy Francoeur 🎸Writing Rockstar (@vampirebetsy)Photo by Betsy Francoeur 🎸Writing Rockstar (@vampirebetsy)Photo by Betsy Francoeur 🎸Writing Rockstar (@vampirebetsy)
The US Marketing Spend Outlook Through 2031 @MarketingProfs marketingprofs.com/charts/20…
The US Marketing Spend Outlook Through 2031

The US Marketing Spend Outlook Through 2031

Marketing Management - Most US marketers are relatively optimistic about the current macroeconomic environment and expect their organization's marketing budget to increase moderately over the next...

marketingprofs.com
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The Anatomy of a Compelling Market Story @MarketingProfs marketingprofs.com/articles/…
The Anatomy of a Compelling Market Story

The Anatomy of a Compelling Market Story

Discover the elements of effective market narratives, from defining customer tensions to creating repeatable stories that drive adoption, growth, and differentiation.

marketingprofs.com
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Why People Use Generative AI Tools in 2026 @MarketingProfs marketingprofs.com/charts/20…
Why People Use Generative AI Tools in 2026

Why People Use Generative AI Tools in 2026

Artificial Intelligence - Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United ...

marketingprofs.com
10
Shoutout to @madisontraffic for dependable traffic updates every morning and afternoon. They've saved my bacon more than once with warnings about traffic accidents and road closures before I get behind the wheel.
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How Your Personal Style Can Fuel Networking and Creativity @MarketingProfs marketingprofs.com/articles/…
How Your Personal Style Can Fuel Networking and Creativity

How Your Personal Style Can Fuel Networking and Creativity

Learn how bold fashion choices and personal style can help you break the ice, build confidence, and make memorable connections at industry events.

marketingprofs.com
6
The Pressure to Use AI Is Rising. Are B2B Marketing Teams Ready? @MarketingProfs marketingprofs.com/articles/…
The Pressure to Use AI Is Rising. Are B2B Marketing Teams Ready?

The Pressure to Use AI Is Rising. Are B2B Marketing Teams Ready?

Explore the difference between AI use and AI delegation, and get a practical checklist for closing the AI readiness gap in B2B marketing teams.

marketingprofs.com
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What Makes a Business Email Feel Trustworthy? @MarketingProfs marketingprofs.com/charts/20…
What Makes a Business Email Feel Trustworthy?

What Makes a Business Email Feel Trustworthy?

Email Marketing - Americans say an email from a business is more likely to feel trustworthy if it includes clear identifiers like the sender's contact details and the company's domain address,...

marketingprofs.com
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B2B Marketers and Creating Content That Sells | Marketing Smarts Live Show @MarketingProfs marketingprofs.com/video/202…
B2B Marketers and Creating Content That Sells | Marketing Smarts Live Show

B2B Marketers and Creating Content That Sells | Marketing Smarts Live Show

Your B2B content can—and should—serve dual purposes. It should educate your prospects while also priming them for the sale.

marketingprofs.com
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Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey) @MarketingProfs marketingprofs.com/articles/…
Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)

Three Attention-Grabbing Story Structures (That Aren't the Hero's Journey)

Explore alternative storytelling frameworks B2B marketers can use to engage modern audiences, including collective journeys, Kishotenketsu, and trickster narratives.

marketingprofs.com
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orbitmedia.com/blog/ai-citat…

LLM Citation Study: 13,184 Citations Across 4 AI Tools | Orbit Media Studios

See what 13,184 citations reveal about how ChatGPT, Claude, Gemini and Perplexity choose sources, mention brands and differ from Google.

orbitmedia.com
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Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show @MarketingProfs marketingprofs.com/video/202…
Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show

Navigating the Power of B2B Communication by Getting to the Point | Marketing Smarts Live Show

Communications - This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the King of Clarity, Steve Woodruff.

marketingprofs.com
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exitfive.com/newsletter/5-ba…
5 Proven Webinar Tactics for Effective B2B Marketing

5 Proven Webinar Tactics for Effective B2B Marketing

Uncover 5 battle-tested B2B webinar best practices to enhance your strategy and boost engagement in your next webinar.

exitfive.com
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Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show @MarketingProfs marketingprofs.com/video/202…
Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show

Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show

Marketing Content - Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using ...

marketingprofs.com
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superpath.co/blog/the-hardes…
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orbitmedia.com/blog/content-…
2 Types of Content AI Can’t Create (And Why They Win) | Orbit Media Studios

2 Types of Content AI Can’t Create (And Why They Win) | Orbit Media Studios

AI can create a lot of content, but not everything. See the two types of content AI can’t create, 10 human formats that stand out and prompts to help.

orbitmedia.com
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Online Content Consumption Trends for 2026 [Infographic] @MarketingProfs marketingprofs.com/chirp/202…
Online Content Consumption Trends for 2026 [Infographic]

Online Content Consumption Trends for 2026 [Infographic]

Marketing Content - This infographic explores how and when people read content, which types of content earn their attention, and why they trust some content over other content.

marketingprofs.com
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The New Content Funnel: How to Get Your Content Cited by AI @MarketingProfs marketingprofs.com/articles/…
The New Content Funnel: How to Get Your Content Cited by AI

The New Content Funnel: How to Get Your Content Cited by AI

Discover how brands can earn more AI citations by creating quotable content, building third-party credibility, and strengthening entity recognition across trusted sources.

marketingprofs.com
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What Does the Marketer of the Future Look Like? @MarketingProfs marketingprofs.com/articles/…
What Does the Marketer of the Future Look Like?

What Does the Marketer of the Future Look Like?

AI is changing marketers and marketing teams, making creativity, curiosity, and taste key human differentiators of job performance success.

marketingprofs.com
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ahrefs.com/blog/what-is-cont…
What Is Content Engineering, and How Do You Do It?

What Is Content Engineering, and How Do You Do It?

Here's what you need to know about AI content engineering. Design systems, automate production, and scale efficiently.

ahrefs.com
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Unpolished vs. Polished Content: Which Resonates With CMOs? [Infographic] @MarketingProfs marketingprofs.com/chirp/202…

Unpolished vs. Polished Content: Which Resonates With CMOs? [Infographic]

Marketing Content - Does content with an unpolished style (plainspoken and filled with anecdotes) or a polished style (tight, formal, and on-brand) resonate more with senior marketers? To find out,...

marketingprofs.com
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