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Andrea Vascellari

@vascellari

Director of Digital & Content at WPP; Experience Architect in a Digital World; #FIRonStrategy Host

AndreaVascellari.com
Joined March 2007
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114Media
Photo by Andrea Vascellari (@vascellari)Photo by Andrea Vascellari (@vascellari)Photo by Andrea Vascellari (@vascellari)Photo by Andrea Vascellari (@vascellari)
Data is eating the world: How data is reshaping business in the networked economy bit.ly/2v75RvD
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Four key digital challenges for IT leaders in 2017 bit.ly/2usCJvr
How to Use Facebook Messenger for Social Customer Service : Social Media Examiner bit.ly/2usOulx
Google Analytics will soon be able to answer questions in plain English bit.ly/2usu7ov
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Creating Advanced Facebook Custom Audiences Using Google Tag Manager bit.ly/2th8nLR
Creating Advanced Facebook Custom Audiences Using Google Tag Manager : Social Media Examiner

Creating Advanced Facebook Custom Audiences Using Google Tag Manager : Social Media Examiner

Social Media Marketing Podcast 256. In this episode Chris Mercer shares the value of using Google Tag Manager with Facebook Pixel Events.

socialmediaexaminer.com
Solving Writer's Block with Numbers bit.ly/2s895On
Paint by Numbers: Using Data to Produce Great Content

Paint by Numbers: Using Data to Produce Great Content

It happens to the best of us. Sometimes it is hard to find that inspiration for writing even though we feel a drive to produce more and better content to push marketing numbers. Sometimes we should...

moz.com
How to Optimize Your Facebook Page for Product Sales bit.ly/2tLO5K8
How to Optimize Your Facebook Page for Product Sales : Social Media Examiner

How to Optimize Your Facebook Page for Product Sales : Social Media Examiner

Wondering how to increase product sales without investing in Facebook ads? Discover how to organically optimize your Facebook page for more sales.

socialmediaexaminer.com
How to Repurpose Content for Your Blog and Beyond: A Plan for Creators : Social Media Examiner bit.ly/2ryZWZP
Measuring social media ROI: Case studies & stats that prove it’s possible bit.ly/2r0dfqU

Insights | Econsultancy

Long-form insight, research and guides on marketing, ecommerce and capability from Econsultancy's editors and consultants, since 1999.

insights.econsultancy.com
How to Manage Instagram via the Facebook Inbox bit.ly/2qWo1OU
14 reasons businesses are failing at user-centred design bit.ly/2rZhpzt
How to Create a Social Media Marketing Content Plan in 7 Steps bit.ly/2qGCCw7
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5 Tools to Measure Instagram Hashtag Performance : Social Media Examiner bit.ly/2rHn9uk
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Five advanced data and segmentation tactics for marketing and sales bit.ly/2q18FIy

Insights | Econsultancy

Long-form insight, research and guides on marketing, ecommerce and capability from Econsultancy's editors and consultants, since 1999.

insights.econsultancy.com
Five examples of brands using interactive video bit.ly/2r89KOR
Big data: the golden prospect of machine learning on business analytics bit.ly/2qe2DzY

Insights | Econsultancy

Long-form insight, research and guides on marketing, ecommerce and capability from Econsultancy's editors and consultants, since 1999.

insights.econsultancy.com
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Launching a New Website: Your SEO Checklist bit.ly/2pu9Fnh
Image from Andrea Vascellari (@vascellari)
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The 10 principles for creating amazing online retail experiences bit.ly/2pkT55r
Image from Andrea Vascellari (@vascellari)
How to Use Your Competition's "Top Pages" Data to Bolster Your SEO Efforts bit.ly/2pkz5zV
How to Use Your Competition's "Top Pages" Data to Bolster Your SEO Efforts - Whiteboard Friday

How to Use Your Competition's "Top Pages" Data to Bolster Your SEO Efforts - Whiteboard Friday

By comparing top pages data from multiple sources against one another, you can get some really cool, powerful advanced SEO opportunities in your content and keyword targeting. Rand explains how in...

moz.com
How Shakespeare’s Globe used proximity #marketing to increase ticket sales bit.ly/2osAGqL
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