@vervotech

Organizing World's Accommodation Data Juniper Group | CSI Company

 Pune, India
vervotech.com/
Joined October 2018
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Every workplace has its own culture. Ours is full of fun, chaos, and the hard-working cast! We present to you a peek into 'The Office' at Vervotech. #traveltech #teamculture #theoffice
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Why the B2C playbook fails in B2B travel
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Every slide should answer one question. How does this save me money, make me money, or save me time. If a slide answers none of those, cut it.
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Marketing does not need to be softer for B2B. It needs to be sharper.
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Group versus transient.
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The buyer who sees the trade-off closes faster. The buyer who does not comes back and renegotiates later.
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Make the trade-off visible. That is product design as revenue management.
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The CRS is the new gatekeeper.
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For B2B platforms the play is simple. Build direct CRS pipes, not cached middlemen. Structure your inventory the way an agent reads it, not the way a human browses it.
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Distribution is going below the funnel. The brands that sit on the data, not the storefront, own 2026.
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Your best channel is the one that ships clean data.
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Ask your vendors this: What percentage of rooms are reviewed by humans each week? How many exceptions did you resolve last quarter? What is your false match rate?
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If they cannot answer in numbers, they are selling a process, not an outcome. Pick the ones selling outcomes.
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