My first product. Only 100 jars dropping tomorrow. A 2₹ candy that will make you go buzz!! Thank you everyone who gave feedback on the samples and taste in last 6-8 months. 🙏

Because all they do is meta… All every D2C brand in India does is meta When 30% of eCom in America is affiliate But they ignore @referrush Because meta is easier

Game theory shows that the long game isn't a strategy most people can execute. That's because it tends to require a negative short-term position in exchange for a real advantage later. Most people cannot commit to this because their threat-detection system reads current loss as an existential failure. And that's vicious short-sightedness. It leads them to optimize for visible progress and sacrifice their real position. The people who constantly win rarely have better information. Instead, they accept that losing now will pay off later. Never quit a game before it starts.

Thank you, hoping for the best🤞

Some interesting takeaways from Meta's lastest earnings call: Price per ad rose 14% while impressions rose only 10%, so auctions are getting more competitive faster than inventory is growing. - While Meta is suggesting this is a good thing, I actually believe this is part of the problem. Meta has become SO good at hitting middle and bottom of funnel (in-market segments). This is a BIG reason why you see these sudden CPA spikes. Meta just runs out of steam. So what do you do? Honestly it's running more reach and frequency campaigns. Every brand in which I have them on has stable performance. 5-10% max ft your top creatives ran in custom placements (no audience network etc) and using a custom audience. It works. But don't think you'll see it impact you for at least 4-6 weeks. It takes. time. TRUST it and just let it run. Test longer, descriptive copy. - Meta gave a reference to a syrup brand that massively improved performance because their ad copy was rich, descriptive. In theory, it makes sense right? The LLMs LOVE when you're descriptive and Meta is no different. I'd 100% be testing longer form ad copy if you haven't already. Almost all the brands I manage have 4-5 paragraph versions of ad copy as a dynamic copy paired with a short version. These same to hold stable performance. CREATORS!!! Partnership Ads grew 97% year over year to a $15B+ annual run rate. - If you haven't invested in partnership ads yet, and you're going into BFCM without a plan for them, start NOW. Every brand I work with that saw massive growth this year is heavily invested in creators. If you're not doing it, you are paying higher prices. Lastly, this one is one I see Meta talking about a TON but very few mention here. They even talked aobut it last night again via Muse. Product feed and catalog quality become a competitive advantage. With agentic shopping slowly increasing advertisers absolutely need to make their product feeds better. This means video, more imagery, more enriched copy etc. For years we just slapped Flexify up or just used the basic catalog from Shopify. The brands enriching the data I have to imagine will slowly become better as agentic stuff takes off. Ok, that's my two cents. Back to waiting for my sports card in the mail.

account that used to analyze month on month revenue growth and discuss how to grow d2c business using meta ads is talking about when and how to do a layoff. it's over

Every happy customer is a marketer you haven't hired yet! The ReferRush signup form puts a button on your store. Shoppers join your referral program with just a phone number and get their share link on the spot.

34,000₹ today equals to > 1bhk rent in Pune / Bengaluru > 1 bk rent in Mumbai > 2 months of whey isolate supply > 45 days of petrol > A week trip in Goa And that is the same amount was paid to tiger's shooters. Yes, just 34k those kids decided to almost delete someone from earth. 34,000₹ only. I am not sure about you but this is very scary and concerning.

Peter Thiel has a theory most founders ignore: your company name predicts whether you'll win or fail. "I believe very strongly that the names of companies are often very predictive of future failure or success." His framework, in his own words: PayPal worked because it felt human. "It was the friend that helps you pay." Friendly, transactional, trustworthy — the name did sales before the product did. Napster was doomed from the start. "You nap" — the connotation was sleep, theft, something illicit. The name telegraphed exactly what regulators and labels would eventually come after it for. The deeper point isn't aesthetics. A name is a compressed signal — about your market positioning, your customer relationship, and how the world will narrativize you when things go wrong. Names expose founder psychology. A name that sounds aggressive or antisocial is usually a tell that the founder hasn't thought hard enough about how their company will be perceived at scale. Most founders treat naming as a branding exercise. Thiel treats it as a predictive test.