https://xitter.cf/t.co/WzJDvtuTXZ
New Jersey, USA
Joined October 2009
- Tweets6.9K
- Following2.7K
- Followers3.1K
- Likes40.1K
Pinned Tweet
If you aren't the newsletter type then follow us on @X and we'll be sharing our attention related content on a regular basis.
Hello X! We update our newsletter every Friday with relevant articles and content from the world of attention to digital advertising.
Sign up at impactmedia.substack.com
UK budget tomorrow. US election next week. Times like these would have seriously stressed out this Brit-In-America business owner, but I have learnt that you can only control what you can control. Got to keep moving.
Went to my first ever NFL game (Bills vs Jets) and MLS game (Crew vs Red Bulls) this week.
Great experiences. Sooo different from games in Europe!
A) more friendly/bipartisan
B) infrastructure more impressive
C) more expensive
Looking forward to my next games.
I reckon since 2010 I've written 15+ articles a year.
I just posted my 2nd of 2024.
Writers block + industry has had an odd year.
There are so many podcasts hosted in sterile environments made for YouTube.
Watched two today that were with (super smart) marketing professors chatting down the local pub.
We need more pub content.
Sat here refreshing the DOJ press release page to see what they suggest Google does with search monopoly. What an AdWeek Tuesday.
And here it is...
storage.courtlistener.com/re…
🤟
Attention metrics are poised to replace viewability in ad targeting! 📈 Adelaide now offers attention-based segments for pre-bid targeting in The Trade Desk, allowing for targeted inventory. bit.ly/3XWt6mU
If you're a programmatic buyer who's getting heavy into curation, you really do have to ask yourself this.
linkedin.com/pulse/do-progra…
Updated guidance on the @ICOnews website today that allows cashback affiliates to have cookies for measurement as strictly necessary (i.e not requiring consent).
Wonder if we will see other examples of this & regulators to get OS & browsers to roll back cookie deprecation?
Wonder if we'll see this case study in The Current anytime soon.
privacysandbox.com/intl/en_u…
I don't follow Trump, Musk or Shapiro but their tweets were 3 of the first 10 in my feed this AM.
I've probably commented or liked their posts in some way before though so that could explain it.
Anyone else experiencing similar?
Excited to launch attentionattention.news today!
A single place for attention related news, thought leadership and research.
Does anyone still use the term 'omnichannel'? Feel like we should.
We obsess over specific in channel optimizations, but really, the whole is more than the sum when thinking about channels.
Great research & thinking as always from @Grace_Kite.
I've watched a disturbing amount of @MLS this season. Cuchu Hernandez is on a different level to the rest of the league. Lets go @ColumbusCrew.
If you're interested in Ad Tech then it's well worth spending 30 mins of your time watching this interview of Jeff Green from @TheTradeDesk. It's great.
youtu.be/518jTC8lkAQ?feature…
Can I take the over on how many times @LaurenFWetzel gets asked 'what does this mean for @InfoSum?' in the next 24 hrs?
blog.google/products/ads-com…
Saw I had one article saved as a draft on LinkedIn...
Must have been having a tough day 5 years ago!
Jeez this isn't a debate. This is a murder. @KamalaHarris doing her thing very well.