Chicago ex-pat. Dad. Husband. Cubs fan. General Manager, Enterprise Platform Google Ads (DV360 & SA360). Personal account. All views my own.
Santa Monica, California
Joined March 2007
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William Reardon retweeted
🚀 Big news! Vertical Video Unification is here in Display & Video 360. 🎉
Say goodbye to fragmented buys by centralizing vertical video and leveraging Gemini to unlock:
🎯 Incremental performance and reach
💡 More frequency controls
📈 Full-funnel measurement
Learn more: goo.gle/4d7zujN #VerticalVideoInDV360
This is pretty nifty. The Cubs have a feature where you tell them the game you were at, where you were sitting & they'll show you the photos they have of you in the crowd.
cubs.mymomento.com/
My flight had Starlink for the first time. Complete game changer. It will soon by very hard to travel without it.
William Reardon retweeted
More reach. Better results. 📈
See how Google AI is transforming CTV strategy to connect with audiences and measure real-world impact.
Get the full #GoogleNewFront2026 play-by-play here → goo.gle/4uVLMD1
William Reardon retweeted
Just announced today at #GoogleNewFront: Gemini is coming to Display & Video 360 to help advertisers anticipate consumer behaviors, better measure and understand data, and provide new agentic solutions to make managing campaigns more efficient.
First up, we’re moving DV360 from a standard tool to an agentic partner, with the new Campaign Builder. You can upload your media plan and let Gemini handle the end-to-end setup. 🛠️
What a game!
I think every Bears fan is going to have see a cardiologist after this season.
#BearDown
#GoogleNewFront is just around the corner!
I’m thrilled to be taking the stage to discuss Google AI-powered features within DV360. You can tune in to the product demo that I’ll be hosting and hear some real world examples of how some of our clients are taking full advantage of AI at 11:30am ET on May 5.
youtube.com/live/vqNptXdllEM
William Reardon retweeted
It’s here! 🚀 Meet Meridian, @Google's open-source Marketing Mix Model (MMM) for modern marketers, launching today.
Unlock smarter cross-channel budget allocation with advanced search controls, reach and frequency modeling, and the ability to integrate prior knowledge about campaign performance.
Learn more about Meridian below and start testing today. goo.gle/4jD5oGg
TIL there is such a thing as good traffic. Specifically when it's a mad house around evac centers because everyone trying to drop off donations!
Well done, LA.
A lot of folks have been asking if there's anything they can do to help during the wildfires. Christy, the kids & I continue to be safe.
Everyone we know is physically safe as well (which is not be taken for granted), but there is also some extremely sad news: Sang & Carrie, some of our closest friends & some of the finest people you could ever met, have lost their home & everything in it.
There's a GoFundMe to help them through what must be an exceptionally difficult time. If you're able to contribute, please do. Please also share with anyone for whom it may be of interest.
gofundme.com/f/sang-yi-and-c…
William Reardon retweeted
47 years ago, Bing Crosby, in his final Christmas special, teamed up with David Bowie in one of the most wholesome and beautiful duets of all time.
Peace on Earth/Little Drummer Boy.
