Kicked off my journey at Network School with a powerhouse session by @balajis on @thenetworkstate — a mind-expanding start that hit deep. Got a chance to engage with him during the session and hearing him break down the mindset, history, and conviction behind the model really helped me connect the fundamental dots between decentralized systems and how we build trusted ecosystems in the real world. As someone who’s rooted in research-led strategy and insight-driven brand growth, this was the first time in a long time that a framework truly resonated. I stood by it — fully. Can’t wait to explore how the Network State format can bridge the gaps I’ve seen across projects and practice (even my own). Super grateful😇

Absolute proof that you can grow brands as @weareverseatile's partner growth lead and still headline the afterparty. Strategy in the boardroom, rhythm in the booth. Let’s gooo @0xanam 🔥🎶

Here’s how to fix it before you ship: ✅ Define your brand thesis → Who are you really for, and why now? ✅ Build GTM around belief loops, not just growth hacks → Give people a reason to act and stick ✅ Make your product signal obvious in 3 seconds → Confused minds don’t convert — Because in DeFi: Tech impresses. Narrative convinces. And brand-led GTM compounds. 🔁 to keep DeFi launches from dying in silence.

Too many DeFi protocols are building in the right direction— but moving with no compass. Even the most innovative projects get ignored at launch. Here’s why GTM without brand = missed opportunity 👇

Re-introducing myself to CT because I’ve been in the weeds helping others grow, and forgot to post my own updates. HELLO! I’m Aditya, and here’s how I went from building brands to building for the chain • Started in Fintech and then moved to marketing—worked with 80+ brands including IKEA, Red Bull, Meta, and Epic Games. • Moved to UK for my MSc. at King’s College—graduated gold medalist with a thesis on Web3 adoption. • Founded @weareverseatile, a creative + GTM studio helping Web3 teams find their voice and go to market right. • Now supporting 15+ DeFi protocols across multiple chain ecosystems with brand, narrative, and strategy that doesn’t feel like copy-paste. Still building, still learning—with slightly fewer hot takes, more focus and and a lot more keystrokes ahead!

🚀 Delhi, Ready to BUIDL? Join Delhi’s first community-powered Web3 CodeJam — hosted by the Testnet crew and proudly supported by @StoryProtocol Community. 💻 What’s on the menu? Master IP ownership in Web3 Deploy smart contracts hands-on Network with devs & founders over hot 🍕🍕 🗓 Date: May 11, 2025 ⏰ Time: 4–8 PM 📍 Location: Delhi (location revealed to attendees) 💼 Bring your laptop. Come ready to build. Spots are limited — register now: lu.ma/xm6do63r

Marketing: What’s the narrative? Product: List the tokenomics. Founder: Add a little alpha, keep it vague. Legal: This isn’t financial advice. Me: Posts a pixelated frog riding a rocket CT: Good-sh*t mate.