Campaigns + numbers + humans Partnerships @Specify_sh
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Joined February 2011
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What is a DAO? a small peek👇🐇🕳️
"Proof of Decentralization's @ChrisBlec asks @jpkcambridge, @powers_chris, @augustolemble from @DXdao_"
3/3🧵 Summary @scribeDAO
1. What is a DAO? 28sec read time
2. @DXdao_ 23sec @melanie__davis😃
3. @ConstitutionDAO 25sec
TL;DR next, 36sec 🤣
Time and time again we see this.
Ads in front of the right people, at the right, is the right way.
But the ad can't do all the lift.
Do your awareness campaigns.
nitter.gq/ross_neilson/status/21…
Can ads be considered content?
I think they can.
Especially in the right setting.
And especially when that person already uses a similar product or service.
Because then the ad educates the reader about something new.
Either a new product or service that they can try.
Of course I’m not talking about those “buy this NOW!” ads.
I’m talking about an ad that clearly conveys:
-> what problem's being solved
-> who it’s for
-> and why it’s different from the usual options
In that moment, a good ad feels less like an interruption.
And more like a helpful suggestion.
Something that saves time, reduces uncertainty, or offers a better way to get the job done.
And if the ad includes a special offer, even better.
That’s when an ad stops being an irritant.
And becomes something useful.
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Surprise! Incentives are not always a waste.
I've been in the "total waste" camp for quite some time now.
But not so.
It started as KOL research, and ended up much deeper in incentives.
Madusha wrote a really cool post about it.
nitter.gq/Madusha_PT/status/2118…
A lot of talk about KOLs this week.
So we set out to do a KOL study, but couldn’t find any reliable data.
What we found instead was more interesting,
And encouraging.
Incentives mostly don’t stick.
BUT, when users land on a good product, they keep coming back.
Our full finding below 👇
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wayne retweeted
I’ve tested practically every web3 ad network and publisher and Specify is one of the few ones that care about the ROI for the advertiser.
My shrink and I are at an impasse.
She says I have to love myself.
I keep telling her I am not my type.
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Most underrated part of Specify.
One person with three wallets and 15 transactions,
Only counts as one Specify user.
You only pay for them once.
V2 is out and it's sweet.
nitter.gq/specify_sh/status/2118…
Launching in one market, but your ads show everywhere?
Specify v2 is live.
The big one: geo targeting.
Pick a continent, a region or a single country.
Leave out the users you already have.
Pay the way that fits.
Your whole audience, set up in a couple of clicks.
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Moving to Japan has definitely upped our service game.
Was chatting to a potential publisher last night saying this same thing.
Our "support" is now 24 hours a day 🤣
nitter.gq/ross_neilson/status/21…
Thought it was going to be a nightmare. Running things from Japan.
Turns out it's a bit of a cheat code.
I send messages out during my day, replies and and bookings come in while I'm asleep, and then it's either me or the team that pick it up.
West coast clients get me first thing in my morning, while it's still yesterday for them. East coast gets the team.
Now the business never really sleeps, but I still do. Win!
Kudos to the team though. It only works because of them.
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the opposite of extraction.
++++++1
People like to say crypto is all about extraction.
Close, but show me the receipts.
Making web3 advertising work is our mission.
Our method and tech for doing this, if even if I have to say so myself.
We cooked!
Just so happens we released v2 today.
And it's even tighter than before.
- Advertisers pay for outcomes, not attention.
- We show them what the ads actually caused.
- We target by what wallets have done, not what people say.
But most importantly we care about the people behind the wallets.
We show ads people don't hate.
And we earn trust first.
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Came across Chris's post.
Good visual of the different measurements.
He's got some skills in his post he's shared.
If you check the comments, @PavelsPulse has an interesting take on how you can use your attribution report to value the channel.
Attribution and incrementality answer different questions.
Attribution asks which touchpoints receive credit for a conversion. Incrementality asks whether it would have happened without the intervention.
Confusing them can turn accurate reporting into poor investment decisions.
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Yes! Support Elaine.
Privacy was a luxury but with the incessant tracking of everyone everywhere,
It’s becoming a nonnegotiable!
I thought I had to be a cypherpunk pro max to talk about privacy, but that was just the imposter syndrome talking
I've been reading posts about how there aren't enough creators making privacy accessible to normal people outside the bubble
so moving forward, I'll be sharing more of the tools I use daily and the ones I'm exploring
and if you'd like to take a step closer to protecting your data, I suggest you start by replacing your main browser if you're still using google chrome
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It is actually something that is cool to know, and will put you in a special class of marketers if you use it.
web3-advertising.com/can-you…
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The wife tonight:
Babe, next week my classmate’s here from Canada and he’s arranging a get together.
You don’t mind if I go?
Me:
Babe, you know I have FOBI,
Fear of being invited, icydk
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