⚡️ Fuul (@withfuul) header
⚡️ Fuul (@withfuul) profile picture

Run performance creator marketing programs: affiliates, UGC, influencers. Backed by @a16zfrontier, @DCGco

Joined October 2022
Introducing the Fuul Case Study: @nado_xyz ⚡️ How Nado turned invite codes into $5.7M in referred fees Here's the playbook 👇
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Give your affiliates and creators their own portal. The same link they applied on. Once approved, it shows what they've earned, their codes, the customers they brought and the quests they're running. This is great for: ✦ answering "how much have I made?" before they have to ask ✦ handing them their link and codes, ready to copy ✦ letting your top creators bring in other creators with their own invite link Learn more → fuul.xyz
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Launch a signup page for your affiliate and creator program. One link where creators learn about your program, see what they could earn and apply. Once approved, the same link opens their portal. This is great for: ✦ showing creators what they'd earn before they apply ✦ handing them your brand kit and messaging guide from day one ✦ approving every application from one inbox ✦ running it on your own domain, with your logo and colors Learn more → fuul.xyz
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Send automated comms to your affiliates and creators. Turn on ready-made messages that go out on their own: when someone joins, lands their first referred sale, moves up a group or gets paid. This is great for: ✦ celebrating a creator's first sale the moment it happens ✦ a heads-up 24h before a leaderboard closes ✦ bringing back creators who haven't referred in 30 days Learn more → fuul.xyz
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Run quests for your affiliates and creators. Set a goal, a time window and a reward: a cash bonus or a higher commission. Fuul tracks everyone's progress and pays out when they hit it. This is great for: ✦ getting new creators to their first referral ✦ short pushes around a launch (10 referrals this week) ✦ rewarding consistency with streaks, not just big weeks Learn more → fuul.xyz
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Ads are getting saturated. Creators are next. A practical walkthrough from our founder @imlocha on building a creator program on a lean budget, from first creators to scale ⚡️
In 2 years, every company will have a creator program. Here's how to build one with no big budget, step by step, from picking your first creators to scaling what works.
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Run leaderboards for your affiliates and creators. Rank them by referred users, volume or revenue, and set a reward for every position. This is great for: ✦ weekly or monthly competitions that keep creators posting ✦ rewarding your top 3, 5 or 10, not just #1 ✦ seasons with a bigger reward at the end Learn more → fuul.xyz/?utm_source=x&utm_m…
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Not every sale starts with a click. A creator says "use code ANA15" on a TikTok or YouTube video. Customers type it at checkout, get a discount, and the creator gets the sale. Referral codes in Fuul: ✦ one owner per code, max uses or end date ✦ synced to Stripe as promo codes
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Now in Fuul: rates by group for your creator program. This is great for: ✦ paying your top creators more than everyone else ✦ moving creators up automatically as their sales grow E.g. "25% for everyone. 40% once they've referred $30K in sales."
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How it works: ✦ pay on every sale ✦ pay a % of the sale or a fixed amount ✦ pick how long: the customer's lifetime, 12 months or the first sale ✦ set a higher rate for each group
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Now in Fuul: guaranteed minimums for creators. This is great for: ✦ paying creators a monthly floor, only if they hit their posting goals ✦ no ceiling: if their commissions beat the floor, they earn the commissions E.g. "At least $900 a month if you publish 15 posts."
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Stablecoin issuers are growing through partner distribution They share reserve yield with whoever brings them deposits The payment is the easy part The hard part is knowing who brought each dollar: the app, the wallet, the creator or a friend That's exactly what Fuul tracks
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Overlay vaults grow stablecoin supply without incentives. Slower than incentive programs, but stickier capital. 1️⃣ Users deposit the stable into the vault 2️⃣ The vault borrows USDC against it and farms mature DeFi 3️⃣ The yield is swapped back into the stable
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Where Fuul fits • Tracks deposits in Morpho/Euler overlay vaults • Rewards early depositors while the vault is bootstrapping • Distributes the referring partner's commission on top of the yield, not out of it Full piece: fuul.xyz/blog/defi-doesnt-ha…
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Share affiliate codes and referrals across your projects. Link two of your projects on Fuul: an affiliate code created in one works in the other, and a user referred in one is recorded with the same referrer in the other. Rebates, budgets and payouts stay separate per project.
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Uniswap v4 liquidity is now a native trigger in Fuul. Paste a pool ID, pick the token to measure in, and Fuul rewards LPs by their position. Only active liquidity counts: out-of-range positions don't earn. @apyx_fi already pays 60x Pips on their apxUSD/USDC pool this way.
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Run Uniswap v4 incentives at fuul.xyz
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Incentivized vaults are how many new stablecoins get their first depositors Used well they build supply, used alone they rent it 1️⃣ Seed a market where borrower demand can follow 2️⃣ Point rewards at an overlay vault or an RWA loop 3️⃣ Set the end date before launch
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How Fuul handles each rule Tracks deposits in a Morpho or Euler vault being seeded Tracks the overlay vault deposit or an Euler loop, counting net deposits so a looped dollar earns once Lets payouts stop on the end date set at launch Full piece: fuul.xyz/blog/defi-doesnt-ha…
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The September changelog is out. New triggers for Stellar (token holders, Blend, Aquarius) and Uniswap V4, plus affiliate codes you can share across your projects. Read it: fuul.xyz/changelog/september…
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Also in September: Automated Claims can now pay out minutes after a user claims.
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