Workweek ๐ค retweeted
On the Adtech Marketing Podcast today: @workweekinc CEO @AdamRy_n.
This is a great one for entrepreneurs + CEOs. We discuss competing and failing at school and athletics, learning to level with teachers, employees, and customers, and the common lies in b2b marketing.
Out now!
Workweek ๐ค retweeted
one of the best creators ran people ops for years, never posted anything publicly. we talked her into it, and a year later she was being referred to as one of the best creators in the category. and she never left her job, so every issue is just what she actually ran into that week.
you dont have to be world class at the job. you dont have to be world class at the content either. but being great at both is what matters.
Workweek ๐ค retweeted
In a month we will have the biggest announcement in company history.
It's a culmination of everything Workweek has been working towards since day 1.
Be the first to know.
advertising.workweek.com/annโฆ
Workweek ๐ค retweeted
Your claims data is lying about gambling disorder volume.
My latest Claims Denied podcast episode with two experts in the mental health space (Elliott Rapaport, Founder of Birches Health, and Dr. Douglas Nemecek, a senior advisor with Birches Health and former Cigna/Evernorth CMO for behavioral health) was one of the more eye-opening conversations I've had on payor behavioral spend.
Think about this: 39 states + DC have legalized online gambling, FanDuel and DraftKings are sponsoring everything that moves, and yet payors will tell you they don't "see" the gambling disorder volume in their claims data.
That's because it's getting coded as depression or anxiety. F63.0 never makes it to the bill.
The three of us get into:
โข The real prevalence numbers (a recent Pennsylvania study puts roughly a third of the state somewhere on the gambling-risk spectrum)
โข Why specialty networks for behavioral process addictions are about to follow the same pattern Equip ran in eating disorders
โข What AI actually does in this model (spoiler: it's not replacing the therapist).
I also pushed Elliott on the "anti-capitalism" of building a clinical model that explicitly wants patients to use you less over time. Elliottโs answer was sharp.
Worth your time to listen to the full episodes (links in comments).
๐๐๐๐๐๐๐๐๐๐
(00:00) Why FanDuel nation is about to land on payor claims files (and isn't there yet)
(09:00) F63.0 hiding in plain sight โ how gambling disorder gets miscoded as depression and anxiety
(20:30) Real prevalence numbers (way north of the 1-4% you've been quoting)
(28:30) Birch's specialty network playbook โ Equip for gambling, gaming, and process addictions
(40:00) Why your dentist asks about marijuana but no one asks about gambling (free idea: fix this)
(45:00) AI's actual job in behavioral health: the 3 AM Sunday gap, not the therapy hour
@Hospitalogy_HC @BirchesHealth
Workweek ๐ค retweeted
Everyone wants to measure B2B ads like performance marketing. Almost nobody wants to build what that actually takes.
To tie one newsletter ad to a real buying committee, our platform runs 52 data models across 23 source streams (CMS, SEC, IRS, HRSA, more), mapping roughly 1,000 health systems and 7,000 hospitals down to the person.
The dashboard is the easy part. The plumbing under it is the moat.
Workweek ๐ค retweeted
On the latest @LetterlandLIVE, @AdamRy_n explained how @workweekinc is completely upending the traditional newsletter metrics game by launching their new partner platform. It's a workflow built and tested over the last 18 months in beta.
The core takeaway? B2B newsletters must stop reporting based on vanity metrics like open rates and CTR.
We need to look at data entirely through the eyes of your advertising partners. They aren't just trying to capture the attention of a single individual. They want to sell an enterprise solution to an entire company.
To match how enterprise marketers actually sell, newsletter attribution requires a massive operational shift - including company and account-level reporting, and evaluating internally exactly how many target companies are within the audience network.
@JPMorinChase @louisnicholls_
Workweek ๐ค retweeted
Want to know Workweekโs vision and the future of social?
This is a great two minute conversation about just that.
Workweek ๐ค retweeted
Happy fintech faces!
That was the vibe of our first IRL @FintechTakes event.
We spent the day co-working in DC with the Fintech Takes Network, then wrapped with snacks, drinks, and sunset views from the @CanapiVentures office (spectacular views!)
Big thanks to everyone who came through.
What's the next time weโll be IRL you ask?
Why that'll be at The Fintech Takes: Builders Summit (November 12โ13 in Bozeman, Montana), an invite-only gathering of ~60 fintech builders tackling the industryโs toughest problems.
fintechtakes.com/builders-suโฆ
@khaslett and I canโt wait to see you there.
And at plenty of other fintech happenings to come!
Workweek ๐ค retweeted
Office for the day
Morning. On today's show:
โย @BBBaumgartner (Ramp)
โ @zachperret (Plaid)
โ @ewittman (VSCO)
โ @panos_panay (Amazon)
โ @adamry_n (Workweek)
โ @aditabrm (Reducto)
โ @vrjbndr (Finch)
โ @colintluce (Basis Theory)
โ @john__glasgow (Campfire)
โ @danshipper (Every)
See you there.
Workweek ๐ค retweeted
This isnโt another Vegas conference; itโs where fintechโs hardest problems get solved.
Introducing ๐ง๐ต๐ฒ ๐๐ถ๐ป๐๐ฒ๐ฐ๐ต ๐ง๐ฎ๐ธ๐ฒ๐: ๐๐๐ถ๐น๐ฑ๐ฒ๐ฟ๐ ๐ฆ๐๐บ๐บ๐ถ๐.
๐ก๐ผ๐ ๐ญ๐ฎโ๐ญ๐ฏ๐๐ต. ๐๐ผ๐๐ฒ๐บ๐ฎ๐ป, ๐ ๐ผ๐ป๐๐ฎ๐ป๐ฎ.
Salon-style, invite-only. Operator-heavy. No panels, no pitch decks.
Apply for a pass to join us: fintechtakes.com/builders-suโฆ
Workweek ๐ค retweeted
I, a baby creator, will be on a panel during Upfronts!
Workweek ๐ค retweeted
One week out: our 2nd Annual Upfronts.
50 of thet op B2B marketing leaders join us in Austin to talk 2026 trends, strategy with creators, and scaling opportunities.
Plus a few good parties.
I have 3 spots to give out. DM if you want in.
Workweek ๐ค retweeted
Come for the analysis, stay for the memes
Sassy and substantive. OKKKK @khaslett. Congratulations on a 10/10 newsletter debut!
Everyone go read it. We all need a good chuckle.
network.fintechtakes.com/libโฆ
Workweek ๐ค retweeted
It's here! Today is the day!!!!
Congrats @khaslett!
So much more goodness is coming. Subscribe here: fintechtakes.com/banking/newโฆ
Workweek ๐ค retweeted
If you're looking for the definitive conversation on where we are on open banking, how we got here, and where we (may) be headed next, I would suggest my latest podcast with Dan Murphy.
It's very good.
podcasts.apple.com/us/podcasโฆ
Workweek ๐ค retweeted
Subscribed!
Hello! It is my great pleasure to announce I am joining
my friend @AlexH_Johnson at the @FintechTakes Network, writing and podcasting about all things banking!
Workweek ๐ค retweeted
You can't stop me now.
fintechtakes.com/banking/newโฆ
Workweek ๐ค retweeted
๐ฅ๐ฅ๐ฅ๐ฅ๐ฅ๐ฅ Biggest banking news this week??
Whooooaaa! @khaslett to launch the Fintech Takes Banking newsletter! Link in the reply ๐๐ป

























