Wybe Magermans (@wybe) header
Wybe Magermans (@wybe) profile picture

Wybe Magermans

@wybe

Branding junkie who spends too much time looking for good tunes. Director at WMH&I and BRANDED.

 London
wmh-i.com
Joined January 2009
  • Tweets2.1K
  • Following274
  • Followers307
132Media
Photo by Wybe Magermans (@wybe)Photo by Wybe Magermans (@wybe)Photo by Wybe Magermans (@wybe)Photo by Wybe Magermans (@wybe)Photo by Wybe Magermans (@wybe)Photo by Wybe Magermans (@wybe)Photo by Wybe Magermans (@wybe)Photo by Wybe Magermans (@wybe)Photo by Wybe Magermans (@wybe)Photo by Wybe Magermans (@wybe)
Wybe Magermans retweeted
WMH&I (@wmh_and_i) profile picture
WMH&I@wmh_and_i14 Oct 2024
We hosted our first-ever Dine & Discover, and (if we say so ourselves) it was a brilliant success! With the theme “No Funny Business: Navigating Humour in Marketing,” we were joined by four amazing speakers: Sami Abusamra, Alex Gordon, Hannah Robinson and Mark Daniels.
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Wybe Magermans retweeted
WMH&I (@wmh_and_i) profile picture
WMH&I@wmh_and_i7 Oct 2024
High Liner Foods just reeled in Gold at the @Transform Awards North America for Best Visual Identity, and Silver for Best Internal Communications. 🏆🎉 This comes on the heels of two earlier wins at the Transform Awards Europe. #BrandTransformation #VisualIdentity
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Wybe Magermans retweeted
MediaCat UK (@MediaCatUK) profile picture
MediaCat UK@MediaCatUK4 Sep 2024
'The most revolutionary approach might be to embrace what others overlook' Alice Pukhova shares tips on how to be an anti-disruptor mediacatmagazine.co.uk/anti-…
Meet the anti-disruptors in finance, alcohol and pet care - MediaCat UK

Meet the anti-disruptors in finance, alcohol and pet care - MediaCat UK

'The most revolutionary approach might be to embrace what others overlook'

mediacat.uk
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Challenger brands - they are everywhere. Perhaps the most revolutionary approach might be to embrace what others overlook. Meet the anti-disruptors in finance, alcohol and pet care. @wmh_and_i Creative Researcher, Alice Pukhova explains in @MediaCatMag mediacatmagazine.co.uk/anti-…
Meet the anti-disruptors in finance, alcohol and pet care - MediaCat UK

Meet the anti-disruptors in finance, alcohol and pet care - MediaCat UK

'The most revolutionary approach might be to embrace what others overlook'

mediacat.uk
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Wybe Magermans retweeted
Mark Daniels (@MarkDaniels55) profile picture
Mark Daniels@MarkDaniels556 Sep 2024
I do advertising things too. And sometimes I talk about them. Very excited to be at @wmh_and_i for a talk about what type of “funny” campaigns may need. eventbrite.co.uk/e/no-funny-…
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This is an amazing win. People’s Choice for our Super Flexible Not Superhuman campaign #eds
Creativepool (@Creativepool) profile pictureCreativepool@Creativepool5 Sep 2024
#Annual2024 Winners Advertising: Print - BRONZE/PEOPLE'S CHOICE- @wmh_and_i
Image from Creativepool (@Creativepool)
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No Funny Business. Join this FREE @wmh_and_i event and dive into how humour is reshaping marketing. It will feature presentations and a panel discussion with illustrators, directors, culture experts, and writers. Together with some tasty food & drinks. eventbrite.co.uk/e/no-funny-…
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Excited for WMH&I’s first "Dine & Discover" - an expanded version of our popular Lunch & Learn series - on 19th September from 6-8 PM. This free event will feature inspirational presentations and a panel discussion about creativity with delicious drinks and snacks!
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Wybe Magermans retweeted
Campaign (@Campaignmag) profile picture
Campaign
@Campaignmag14 Jun 2024
Campaign UK 40 Over 40 winners: @Wybe Magermans, WMH&I buff.ly/3z2kCSr
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I haven't been more pleased to be in my 40ies! Being recognised by @Campaignmag 40 over 40 for my work in LGBTQ+ advocacy and the creative sector is not just a personal achievement, but a testament to the importance of inclusion in our industry. Thank you to Campaign 🙏🥳
Image from Wybe Magermans (@wybe)
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Wybe Magermans retweeted
WMH&I (@wmh_and_i) profile picture
WMH&I@wmh_and_i3 Jun 2024
There’s more to Pride than a rainbow flag slapped behind a logo for a month. As creatives, you’ve got the chance to raise your (bubble-covered) hands and speak up against rainbow washing. #pride #rainbowwashing
Image from WMH&I (@wmh_and_i)
Image from WMH&I (@wmh_and_i)
Image from WMH&I (@wmh_and_i)
Image from WMH&I (@wmh_and_i)
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Political slogans for the upcoming general election must therefore resonate with this unsettled atmosphere. Alice Pukhova, Creative Researcher at @wmh_and_i, in @MediaCatMag mediacatmagazine.co.uk/do-po…
Do political slogans need a rebrand? - MediaCat UK

Do political slogans need a rebrand? - MediaCat UK

Make Marketing Great Again... we asked our network their thoughts

mediacat.uk
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My thoughts in @TheDrum on the survival of the cheapest in the creative industry. Seniority ≠ experience. thedrum.com/news/2024/05/02/…
Is it really survival of the cheapest in today’s adland?

Is it really survival of the cheapest in today’s adland?

thedrum.com
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Is techno-futurism running the world? It predicts a future unimaginably great because of technology curing us of all our ailments. Read @wmh_and_i article on why it might be wrong and it might be right. #technofuturism #brandingthefuture wmh-i.com/news/techno-futuri…
Techno-Futurism: Bridging Bold Visions and Bitter Lessons

Techno-Futurism: Bridging Bold Visions and Bitter Lessons

Why should marketers care about Techno-futurism? Two compelling views: it might be wrong and it might be right.

wmh-i.com
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CREATE. PLAY. REPEAT. @GameStop revolutionises the gaming market with the launch of CANDY CON, an innovative range of customisable controllers. @wmh_and_i devised the name, identity and packaging, together with the launch campaign across print, social media, digital and in-store
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This Earth Day, @mediashotz included me alongside other marketing leaders to discuss proactive steps in sustainability. My focus? The critical role of agencies in combatting greenwashing. #EarthDay2024 mediashotz.co.uk/earth-day-2…

Earth Day 2024: Marketing leaders on how they're taking action -

Read what some of the leading media and adtech thinkers are doing to reduce plastic use as Earth Day 2024 kicks off.

mediashotz.co.uk
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Wybe Magermans retweeted
WMH&I (@wmh_and_i) profile picture
WMH&I@wmh_and_i18 Apr 2024
Thrilled to announce the triple trophies at last night's Transform Awards Europe! Our diverse portfolio — from plant-based foods to educational charities — has earned recognition. Thanks to our partners Thryve, High Liner Foods, @InspireEBP, our team and @TransformSays
Image from WMH&I (@wmh_and_i)
Image from WMH&I (@wmh_and_i)
Image from WMH&I (@wmh_and_i)
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Money is scary, but there is an app for it! @wmh_and_i Creative Researcher, Alice Pukhova, explores how new apps are building trust in finance amongst Gen Z in @TheFSForum. #financialservices #brandtrust thefsforum.co.uk/knowledge-h…

OPINION: Money is scary, but maybe this app will help! - The Financial Services Forum

Case studies, tutorials and tips for marketers responsible for implementing marketing strategy and campaigns.

thefsforum.co.uk
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A Creative High Five - @wmh_and_i new studio window inspired by and designed in collaboration with Dallington School, to highlight that creativity flourishes at any age. #PowerofCreativity wmh-i.com/news/creative-high…

Creative High Five Collaboration

Striking new window display

wmh-i.com
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When Mascots Go Rogue! Brand mascots often stick closely to the conventions with their friendly optimism. What happens if a mascot deviates from the script and goes rogue? @wmh_and_i creative researcher tells more in @MediaPost mediapost.com/publications/a…
Marketing Insider: When Mascots Go Rogue

Marketing Insider: When Mascots Go Rogue

What would happen if a brand mascot were to deviate from the usual friendly, optimistic script? Like Quiznos' visually jarring Spongmonkeys?

mediapost.com
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