Head of Product Marketing @airboxrHQ

Joined November 2011
Thrilled that Airboxr is now part of the Gold House founder fellowship in NYC!
Introducing our 2025 Founder Fellows! This year, Gold House Ventures teamed up with @NYCEDC to empower tech start-ups in the Greater NYC area, with funding, networking, business development workshops, and more. 💸 Swipe through to learn a fun fact or two about each company!
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So many ecomm/retail events in the US and Europe, but not enough LATAM love. So I'm organizing something. HMU for info if you're in Rio, it's this Sunday
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So excited to be going to a bunch of events around NRF this month! Will be in New York Jan 10-18; any cool ecommerce people I should get to know?
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Shoutout to @NicklasLarsen for being such a G and sharing about Airboxr!
We've been testing @airboxrHQ and are generally pretty happy. Could be something to check out - Google Sheets-based. Customization is still a bit limited natively but you can do a lot on your own with the sync itself & they're open to suggestions.
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Occasionally I come back on Twitter to find people are doing crazy experiments with messaging that are killing it.
I originally saw this concept on Lomi's Bloom launch and I love how it creates a sense of urgency. Instead of "ugh I dont want to wait a month" it flips to "oh no if I don't order it now I won't be able to get it until November!" would love to see another brand try it
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Salima Nadira retweeted
👋 DTC peeps in Toronto, @shippingchimp and @airboxrHQ are getting together for an informal DTC mixer this evening. If you're in town and would like to join us, please DM @xewyne and she'll send you an invite. 🙌 #meetup #Toronto #DTC
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Salima Nadira retweeted
Check out @xewyne speaking about @airboxrHQ, data, and AI in this quick podcast with @PathmonkTeam. #data #dtc – at Central Region, Singapore
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Salima Nadira retweeted
This week's long-read by @xewyne is on the DTC founder's 90-day plan. Here are the five things that you need to rally around after you launch your brand online 👉 #dtc #startups #90dayplan
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Huge Meta ad spending crisis on the weekend...
🚨 HUGE PSA 🚨 We are seeing across a few ad accounts and from other advertisers that FB ads have gotten out of whack this morning. Please have your agency or media buyers double-check ASAP. A few of our clients already spent their entire day’s budget just now.
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🥳
From hitting publish to featured snippet in 3 days! 😱 Read the full post by @xewyne on optimizing your checkout flow 👉 airboxr.com/post/how-to-opti… With examples from @Allbirds, @glamnetic, @EPOKHEeyewear, @PaulasChoice, and @Casper.
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.@msftClarity showing you how users really feel about your website 😅
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I'm excited to announce that I'm attending @ADPList PLG Series 2, a 100% free course on building better products to scale. 🔥 Live Masterclasses 🔥 AMAs w/ Top Execs in Tech 🔥 Official Certificate Join me in the series here: bit.ly/adplistplg2
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Salima Nadira retweeted
The best part about building a software business—your happy user could be a winery in 🇦🇷! ❤️
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Just as I had started to turn to ChatGPT for stuff:
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Okay but honestly though, that limerick is solid. 5*
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I can't believe this started 14 hours ago and now it won't even load for new users 😂 building a whole community on Google Sheets is the best thing I've seen on the Internet this year
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All of the metrics an e-commerce store needs to get prepped for #BFCM sales.
Every year, D2C brands run #BFCM sales. I used to run a d2c brand and now work with global stores that do 100x more in sales during this period. What are the metrics you need to review for your BFCM strategy? Start with these 8.
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Recently wrote about @BruMateTweets, a lifestyle brand selling insulated drinkware. They got to $100m in revenue within 5 years. Here are three things their founder did to get them there:
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#3: Grow brand name through multiple channels Likely thanks to distributors, people know about BrüMate. This is paying off for their website - 87% of traffic is direct or search. They had 1.1m visitors in June.
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