Yoni Greenbaum (@yonigre) header
Yoni Greenbaum (@yonigre) profile picture

Yoni Greenbaum

@yonigre

VP, Product Strategy @AmPress | Building tools for journalism that lasts | Mission-driven media exec | Believer in trust & impact | he/him

 ÜT
backstoryandstrategy.com
Joined April 2007
  • Tweets4.1K
  • Following2.1K
  • Followers1.2K
I checked 700+ independent newsletters on Substack, Ghost, and Beehiiv. Most writers left newsrooms for more control. On AI training access, most ended up with less than the reporter they left behind. backstoryandstrategy.com/p/w… #AI #Journalism #CreatorEconomy
Image from Yoni Greenbaum (@yonigre)
21
NewsGrade audits your news site across 70+ criteria and tells you exactly what's broken - crawlability, trust signals, SEO - with a letter grade and a plain-language action plan. Not a score. A diagnosis. Try it free. Link in reply. #journalism
Image from Yoni Greenbaum (@yonigre)
1
26
Scan your site, your competitor's site, or just a site you like: newsgrade.org
13
NewsGrade audits your news site across 70+ criteria and tells you exactly what's broken - crawlability, trust signals, SEO - with a letter grade and a plain-language action plan. Not a score. A diagnosis. Try it free. Link in reply. #journalism
🤖 Made with AI
Image from Yoni Greenbaum (@yonigre)
1
1
166
newsgrade.org
12
Everyone is celebrating the @PittsburghPG "rescue." But as practitioners, we need to ask: What exactly was saved? $80M in patronage isn't a model. It’s a distortion. A thread on the math the industry is ignoring. 🧵
Image from Yoni Greenbaum (@yonigre)
1
2
50
more replies
Better than the worst-case scenario is not the same as "best." Until we ask what best actually looks like, we're just subsidizing continuity over the future. Full breakdown here: [Link in first reply]
1
1
3
31
Read the full analysis here: open.substack.com/pub/yonigr…

Pittsburgh's Paper Is Saved. Now Ask the Hard Questions

The industry called it a rescue. It may turn out to be a tax on the very ecosystem it claims to be saving.

backstoryandstrategy.com
1
27
Is your newsroom a "Glass Giant"? Input isn't influence until it moves something. This week, I’m digging into "Agentic Reassembly"—from the "Spatial Age" coordinate to the oldest audience segmentation manual: the Haggadah. 5 pieces on the "Last Mile" of local news: linkedin.com/posts/ygreenbau… #LocalNews #Journalism #MediaStrategy
What I Read Last Week: From "Agentic Reassembly" to the "Seder Table" | Yonatan Greenbaum

What I Read Last Week: From "Agentic Reassembly" to the "Seder Table" | Yonatan Greenbaum

Input doesn't count as influence until it actually moves something. This week, I’m digging into the "Agentic Reassembly" of our newsrooms—from the "Spatial Age" coordinate to the oldest audience...

linkedin.com
3
3
39
“El periodismo resistirá si dejamos de pensar como fábricas de contenido”. Entrevista a Yonatan Greenbaum, vicepresidente de Estrategia de Producto en el American Press Institute. Thanks, @yonigre! ✍️ periodismo.substack.com/p/el…
Image from Miquel Pellicer 🇪🇺🇺🇦 (@mpellicerala)
3
16
2
34
3,376
Dylan wrote "Hurricane" to fix a broken case. He named names to reverse a verdict. Springsteen wrote "Streets of Minneapolis" for a different reason: to stop the erasure. He names names to interrupt the process of forgetting.
Image from Yoni Greenbaum (@yonigre)
1
2
42
One demands justice. The other demands that culture transform. We’ve moved from a world where exposure guarantees consequence to a world where exposure just guarantees... more content.
1
2
25
My latest on why the protest song had to evolve, and why some songs refuse to let the system off the hook. Read here: backstoryandstrategy.com/p/t… #Springsteen #Music #Culture
The Songs That Refuse to Let the System Off the Hook

The Songs That Refuse to Let the System Off the Hook

Hurricane fought a verdict. Streets of Minneapolis fights erasure. Why music matters when video evidence isn't enough.

backstoryandstrategy.com
2
25
If you have reporters in the field today, their legal risk is higher than it was 48 hours ago. The DOJ’s arrest of Don Lemon and Georgia Fort under the FACE Act suggests routine newsgathering is now being treated as criminal conspiracy. A 🧵 on how newsrooms must adapt:
1
1
30
more replies
Newsrooms need a "Reporting Memo" SOP. Before any reporter hits the street, they should email their editor a timestamped record of intent. Prove you are an independent observer—not a participant—before the government tries to argue otherwise.
1
1
23
I’ve built a full working guide at Backstory & Strategy. ⚡ High-risk vs. Low-risk signals ⚡ Checklists for publishers/editors ⚡ Legal strategy for FACE vs. Trespass Stay safe, keep reporting: open.substack.com/pub/yonigr…
Don Lemon arrested: A newsroom guide to the FACE Act

Don Lemon arrested: A newsroom guide to the FACE Act

What the DOJ’s new "conspiracy" theory means for your reporters and how to assess legal risk before covering the next protest.

backstoryandstrategy.com
1
2
17
Load more