Adam Craddock (@AdamCraddock) profile picture

CMO at Tempcover

Joined September 2010
Photo by Adam Craddock (@AdamCraddock)Photo by Adam Craddock (@AdamCraddock)Photo by Adam Craddock (@AdamCraddock)Photo by Adam Craddock (@AdamCraddock)
Mental health issues affect one in four of us every year. Digital Designer, @BigFriendlyG33k, fights to minimise the stigma associated with mental health problems and reveals how digital platforms are helping people to take care of their mental wellbeing rocketmill.co.uk/video-menta…
If you work in Paid Media, this will definitely resonate with you!
Cost-per-acquisition is a common choice of metric when it comes to Paid campaigns, but is it the right one? Paid Media Manager, Lotte, explains why CPA is becoming an outdated measure of performance. thedrum.com/opinion/2018/09/…
Don’t trust everything a marketer says! Deputy Head of Content, Rowena Heal explains the importance of market research and provides some insight on how it’s performed here at RocketMill. rocketmill.co.uk/video-marke…
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A vital part of creative content marketing is knowing where data can be useful, where it can be a distraction, and where it can actually be detrimental. @Jn_Norris covers where data should be used, and when to ignore it. rocketmill.co.uk/video-data-…
Love learning about Dark Social from this guy. Keep up the good work @JoeBuzzard
Content Strategist, @JoeBuzzard, provides practical examples of how dark social can benefit your audience research, customer engagement and brand awareness. rocketmill.co.uk/video-pract…
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Deputy Head of Paid Media, Jack Chape reveals how applying behavioural science to your advertising can help you tailor ads to cognitive biases, leading to better creative and copy, and making you more money. rocketmill.co.uk/video-cogni…
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Digital Analyst, Jon Hibbitt shows you three ways custom campaign tagging can destroy your data attribution in Google Analytics and gives solutions to prevent it happening to you. rocketmill.co.uk/video-how-c…
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The #internet has granted us access to endless amounts of free #content, but are we paying a price when it comes to attention span, relationships and safety? Sam discusses the dangers of the free web and what could be done to improve regulation in future. rocketmill.co.uk/video-are-w…
Is viewability still relevant or just a dated metric? Client Strategy Director, John Shepherd, shares his tips on bringing viewability up to date. rocketmill.co.uk/video-dated…
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After the recent campaign backlash @LushLtd faced over the weekend, our content strategy guru @copyranting explains the importance of knowing your own brand values. #spycops rocketmill.co.uk/video-brand…
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Deputy Head of Data and Insight, @neilbarnes1980 reveals how you can start becoming more aware of cognitive bias and reducing bias in your data analysis. rocketmill.co.uk/video-reduc…
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Did you know #Brexit could affect your website's domain name? Head of #SEO , @ChrisPhilpot explains how to adapt to the changes. rocketmill.co.uk/video-need-…
John discusses the roles #tv and #digital play in modern #advertising rocketmill.co.uk/video-digit…
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Technical SEO vacancy in #Brighton! 🕷️🕸️📈 @RocketMill is looking for a mid to senior #TechSEO consultant. Salary £30–45k depending on experience. Thriving company with meaningful perks (and fun ones, too). Apply now: rocketmill.co.uk/careers/tec… #jobs #BrightonJobs #SussexJobs
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Want to improve your website’s #mobile performance? Our SEO expert Tom explains how #ProgressiveWebApp technology can help you to build fast, reliable mobile experiences. youtube.com/watch?v=Fl93BtVc…
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Are you guilty of creating complicated #data #visuals? @neilbarnes1980 explains how you can simplify visuals to ensure your data has the biggest impact. #datavisualisation rocketmill.co.uk/video-data-…
Our resident #voicesearch guru, @ChrisPhilpot, is back to explain what a Flash Briefing Skill is and how to build one. rocketmill.co.uk/video-desig… #AmazonAlexa
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There's more to #GDPR than avoiding a fine! Ben explains how GDPR will lead to quality #data, and happier customers rocketmill.co.uk/video-gdpr-…
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Stop alienating people with your website! @edwardsa_ reveals how to make your site more accessible rocketmill.co.uk/video-1-5-p…
Thinking about building an Alexa Skill for your business? @ChrisPhilpot explains how rocketmill.co.uk/video-desig…
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