Adam Melonas (@Adamchef) header
Adam Melonas (@Adamchef) profile picture

Innovator, Chef, Triathlete Relentlessly pursuing health for people & the earth. Founder @chew

USA
Joined June 2009
Photo by Adam Melonas (@Adamchef)Photo by Adam Melonas (@Adamchef)Photo by Adam Melonas (@Adamchef)Photo by Adam Melonas (@Adamchef)Photo by Adam Melonas (@Adamchef)Photo by Adam Melonas (@Adamchef)Photo by Adam Melonas (@Adamchef)Photo by Adam Melonas (@Adamchef)Photo by Adam Melonas (@Adamchef)Photo by Adam Melonas (@Adamchef)
Adam Melonas retweeted
A launch plan needs time to act on the final tasting. Put the date, decision and owner beside the manufacturing milestones. Culinary judgment becomes more useful when the calendar gives it somewhere to go.
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Adam Melonas retweeted
The consumer should be able to taste the strategy. Name the bite, the occasion, the commercial constraint and the next experiment. Put the food beside the plan. Give the team something concrete to improve.
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Adam Melonas retweeted
A chef notices. A scientist questions. A production specialist sees another route. The interesting work happens between them. CHEW wants more kinds of brilliance improving everyday food. Bring a point of view—and the curiosity to let someone improve it.
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Adam Melonas retweeted
Put the brownie in the protein-bar brief. Tender centre. Deep cocoa. Then bring the nutrition target, ingredient system, cost and scale into the same ambition. Culinary Excellence. Bold Science. Consumer Obsession.
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Adam Melonas retweeted
Put Tuesday dinner in the sauce brief. How does it coat the pasta? What does the cook add? What would make the family want it again? A familiar ritual gives Chew a precise place to bring culinary ambition and bold science.
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Adam Melonas retweeted
A chef wants a cleaner melt in a chocolate coating. Bring the evidence on ingredients, processing and shelf life beside that question. Then make it and taste it. Technology Enabled, Human Intelligence.
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Adam Melonas retweeted
Put the brownie in the protein-bar brief. Put Tuesday dinner in the sauce brief. Follow Chew on TikTok for the culinary ambition, science and consumer questions behind those ideas: tiktok.com/@chewcpg
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Adam Melonas retweeted
The freezer is a pause button. Keep the crackle. A frozen pastry brief should carry the ambition from shell and filling through storage, reheating and the first bite at home. Bring CHEW the food you want people to look forward to.
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Let’s get a few things straight. It’s not us. It’s you. Australia, and Australians, are really easy to get along with. But we don’t take gaslighting well, at all. Including attacks on Australia for fulfilling the most rudimentary duty to hold any country accountable to international law. You, the perpetrator, are wholly responsible for the impacts of your crimes. As a wanted war criminal leading a state alleged of genocide, the deliberate starvation of innocent children, found guilty of racial segregation and apartheid over many decades and of systematic attacks on the international legal system that we rely on. Our obligations to the international court extend to not promoting or supporting genocide or the discriminatory practices of apartheid, in any way. This includes the refusal of entry to any official, individual or group guilty of incitement, or supportive of ethnic cleansing or apartheid. So says the International Court of Justice. Whilst we are legally required to do more, Australians are, in fact, rightly taking pride in finally taking a stand against genocide, and apartheid. The surest way to secure a visa to Australia, and our famously loyal and valued friendship as a country and people is not to perpetrate, support, fund or promote genocide, ethnic cleansing, deliberate starvation or apartheid. Hope that helps.
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Tigst Asefa takes more than 2mins off the Womens WR, running 2:11:52. No woman had ever run under 2:14 before. Unbelievable. #BerlinMarathon2023
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What was the catalyst for Fastfood? Hear what our founder @Adamchef has to say about it: #forthemission #performancefuel
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The men's race is just over an hour away 🙌 📺 HOW TO WATCH: protriathletes.org/events/pt…
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“I’ve been the guinea pig since the inception,” @Adamchef said. “I can attest to the fact it works.” @jonchesto and @BostonGlobe sat down with our founder, Adam. Read: bostonglobe.com/2023/02/27/b…
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Work-life balance in your 20s is an easy way to guarantee a mediocre career.
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Adam Melonas retweeted
If you get auto-reply OOO emails from early-stage founders. Very bad sign.
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Adam Melonas retweeted
Amazing 🤩
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My finished shot from this morning's total lunar eclipse. This image was captured by using two telescopes, one to capture intricate detail on the lunar surface, and one to capture the rich tones cast by Earth's shadow across the disc. Go ahead, zoom in on it!
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This is one hell of an ad. The question is whether people will actually watch it and share it.
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I am not talking about a mental condition here, it’s a mindset condition! And, if you are offended by this, you might be a bitch! Stay hard!
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Adam Melonas retweeted
This is unbelievable to watch..
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