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Names cannot be turned into wake words for tech and still function as names for people. #RebrandAlexa

Joined October 2021
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We're halfway funded! Here's your chance to help us make a film about the harm Amazon is causing people named Alexa. Thank you! #RebrandAlexa kickstarter.com/projects/ale…
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Our Kickstarter is now live! If you've been aware of our cause, but unsure of how to help, here's your chance to make a difference. Thank you!🙏 #RebrandAlexa #AiEthics kickstarter.com/projects/ale…
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We're excited to announce our Kickstarter campaign, launching Monday, to help us make a short film illustrating the harms caused when corporations use real names to activate their tech products. kickstarter.com/projects/ale…
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I was at the grocery store and heard someone yell, "Alexa, where's the cart?" I laughed to myself when I realized he was talking to a real person.
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I Am Alexa Alliance retweeted
Can't believe we live in a world where some would rather see an AI system as human before acknowledging the humanity of the marginalized actual people around them.
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She summed it up perfectly:
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"Sorry, but your name now belongs to our smart speakers. We've picked out a new one for you to use." This is how @alexa99 users routinely "solve" the problem of someone named Alexa activating their tech; it's easier than changing settings or turning off devices. #RebrandAlexa
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I Am Alexa Alliance retweeted
Those comparing HBO changing their name to "Max" with Amazon's use of the name "Alexa" have a fundamental misunderstanding of what Amazon inflicted on people named Alexa (& similar): Our name is a ❗️WAKE WORD❗️ for 100's of millions of tech products, not *just* a brand name.
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I Am Alexa Alliance retweeted
Along that line, I feel like the Federal government should force corporations to relinquish the use of real names as wake words for their tech products. You've got it the wrong way around.
Replying to @wes_chu
Along that line, I feel like the Federal government should allow all people named Alexa to get a free legal name change. Alexas and Khaleesis.
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On the contrary, hearing someone say "hey Google" is music to the ears of people named Alexa and Siri. It means there's actually a chance they'll be able to use *their own name* in that space without causing chaos and irritation to tech device users. Google got this one right.
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We've noticed that the people who express opinions like this never offer up their own name for sacrifice. It was wrong when Apple chose "Siri", and Amazon chose "Alexa". They aren't mistakes to repeat, they're mistakes we should be learning from. #RebrandAlexa
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There's no justification for Amazon's failure to address the damage they're doing to people named Alexa (and similar). Please join us in telling corporations that using real names for tech wake words is unethical. #RebrandAlexa @alexa99 #aiethics
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Imagine if each time you gave your name, or whenever someone mentioned or called out to you, people immediately assumed that you were an AI product and not a human being. That's what Amazon has done to people named Alexa, and it's inherently dehumanizing to us. #RebrandAlexa
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I Am Alexa Alliance retweeted
the way amazon ruined a whole name that some people literally live with
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I Am Alexa Alliance retweeted
Replying to @PlasticsJenni
I have never understood the logic in naming a voice accident or AI bot with a real name
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I Am Alexa Alliance retweeted
Replying to @amazon
@Amazon to children: “We’re sad that you’re sad, but there’s money to be made, and nothing is more important than that, and we don’t think you matter much.” "Parents of children called Alexa challenge Amazon - BBC News" bbc.com/news/technology-5768…
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I Am Alexa Alliance retweeted
I'm a woman named Alexa. My sister can no longer speak about me normally in her home because of her "Alexa Built-in" speakers. It's incredibly dehumanizing to have a tech device take over the use of your name. Access to one's name is basic human right for EVERYONE. #RebrandAlexa
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I Am Alexa Alliance retweeted
Imagine giving an AI assistant a women’s name, further enforcing the patriarchal values of women as servants, and then making this post asking women to once again do all the work for you. Phew.
Join me this #InternationalWomensDay and every day in celebrating women everywhere. Just say, “Alexa, who inspires you?" to learn more about women in history.
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1. Real consequences of choosing a female name were possibly an oversight. 2. Amazon is aware of the harm caused and has done nothing 3. A female name choice is in 2023 is inexcusable 4. A male name would create similar issues. (See MBJ Ad)
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Please join us in telling Amazon that this isn't an acceptable product outcome. It's time to #RebrandAlexa. @alexa99
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