Dangerous thinker at Plan B. Chair STXBP1 Australia. Obsessed by the next. Dad and dogsbody elsewhere. Proud 🥝
Sydney, Australia
Joined August 2008
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01010111 01101001 01110100 01101000 00100000 01101101 01101111 01110010 01100101 00100000 01101001 01101110 01110000 01110101 01110100 00101100 00100000 01110100 01101000 01100101 00100000 01110010 01101111 01100010 01101111 01110100 01110011 00100000 01110111 01101001 01101110 – at Sydney, New South Wales
Been thinking about the biface. Same design for 1.7 million years, across continents and human species. Every stone is an unbroken chain of teaching going back before we were human.
Whatever the machines are doing, we've been in this game a long time. planb.works/writing/the-firs…
A pattern from too many client engagements: teams inside a brand instinctively make their work look different from everything else the company ships. Fine on internal surfaces. Expensive on external ones.
Coherence compounds. Variation chips.
Wrote it up. planb.works/writing/you-dont…
Every employee with an LLM subscription is now producing customer-facing creative work, under the company logo, without any of the oversight a working designer would normally get.
Multiply by workforce.
That's a governance problem.
planb.works/writing/you-have…
Every consulting conversation follows the same arc.
CMO agrees coherence is the moat, asks what brand systems actually looks like. The honest answer is: not the PDF you have saved.
Wrote up the seven components seperating a system from a document.
planb.works/writing/what-a-b…
🤖 Made with AI
In 1500 Europe had a thousand printing presses running and a content tsunami washing across Europe. One printer in Venice didn't try to outproduce anyone. He out-cohered them.
Five centuries later his mark is still in use.
planb.works/writing/slow-has…
Ben Shipley retweeted
This animated version of the NASA climate spiral is worth watching until the end when the graphic turns 3D. Source: reddit.com/r/Damnthatsintere…
has arrived at the deploying swarms of agents in parallel work trees stage of the apocalypse. – at Sydney, New South Wales
Listening to @Gymshark and @rorysutherland on @Bottleneckpod and this guy trots past. McLuhan's global village in effect ❤️
open.spotify.com/episode/4xH… – at Pyrmont, Sydney
Ben Shipley retweeted
Great to see you, Antwerp! 👋 Thank you for having us, Port of Antwerp-Bruges. 🇧🇪
Green Pioneer’s journey across Europe continues. 🚢
#GreenPioneer #Fortescue
Ben Shipley retweeted
"We can waste all this time drilling if we want to, but let's just go build out the energy systems. We can respond to this massively increasing energy demand right now."
@FortescueNews Executive Chairman @TwiggyAndrewf believes oil and gas won't solve the growing energy shortage.
Ben Shipley retweeted
A man on a quest and a man called Quest. Fortescue Founder, Andrew sharing our fossil free vision for Real Zero 2030 from Climate Week in New York.
(Green) Electric interview💚💚💚
Thanks @richardquest.
#realzero2030 #zerofossilfuels
Ben Shipley retweeted
We need an exit ramp off the highway to climate hell.
We have control of the wheel.
The 1.5 degree limit of global warming is still just about possible.
But we need to fight harder. Now.
Ben Shipley retweeted
Dino Otranto, CEO of Fortescue Metals, joins @linreporting at the #Boao Forum for Asia, to chat about China's evolving iron ore market, and Australia-China relations.
Ben Shipley retweeted
Climate science is irrefutable for "anyone with half a brain cell," says mining billionaire Andrew Forrest. He tells me it’s do or die if we’re going to save the planet, and why his clean fuel ship was blocked from docking at @COP28_UAE.
Ben Shipley retweeted
Our Fortescue Family in Perth opened the doors to their families, giving them a peek behind the scenes at the #GreenEnergy tech they're building.
Check out what they got up to ⬇️
Ben Shipley retweeted
The govt is expanding the fossil fuel industry despite record floods & heatwaves around the world & ominous signs for bushfires this 🇦🇺 summer
Inaction will increase cost of living- ⬆️insurance premiums, ⬆️pressure on healthcare, ⬆️price of food, & more.
theguardian.com/environment/…
