Leading wine and spirits marketing agency.
Napa Valley, New York City
Joined September 2012
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Here's how Professor and #wine writer @ThachLiz draws a line connecting George Vanderbilt with @BiltmoreEstate VP Winemaking and Vineyards, Sharon Fenchak, in a toast to #WomensHistoryMonth. A fascinating read on our #client. bit.ly/3lkSWBU #winemarketing
BensonMarketingGroup retweeted
Lettie Teague's @WSJ piece on winery-to-consumer shipping highlights challenges for #wine lovers, and the role of @FreeTheGrapes! and consumers in the pursuit of legal, regulated #winery DTC. @LettieTeague1 [Paywall] on.wsj.com/3EVkNPx
Great point, here, which often gets overshadowed by tactics and traditional thinking.
Sell your brand, not your product. This is just one of the key takeaways our team took from @FreeTheGrapes' DTC Wine Symposium. For more, have a read of our blog ⤵️
hubs.ly/Q01BCF6c0
#WineDirect
Two great teams, now under one banner: @TheBrandLeader acquires Benson, expanding into wine and spirits, adding its national advertising, branding, and design chops and talented team to Benson’s professionals. bit.ly/3lFcq3H
Looking for different styles of California #Chardonnay? Check out this latest column by write @GailAppleson in @stltoday, featuring #client Raeburn Winery. She calls it "elegant, creamy and complex..."
bit.ly/3FF1ECB
Get your spooky on, just like writer Bob McGinn did with this fun #Halloween feature story on #client @ChronicCellars in @SarasotaMagazin (and thanks for the #winemarketing shout out to Benson!) sarasotamagazine.com/eat-and…
A #client on the move: Purple Brands.
🍷 Raeburn Winery: 4 consecutive Hot Prospect awards
🥃 Redwood Empire Whiskey: Largest inventory in CA
💡 Big plans for future growth!
Aaron Webb, CEO, sits down w/ @sarahbarrett44 at Wine&Spirits Daily. (paywall) bit.ly/3Tp9R1D
With all the volatility in today's markets, sometimes it's good to revisit lessons learned. Here's a post we wrote in June on managing through a recession. bensonmarketing.com/heres-ho…
"California whiskey is really coming into its own," writes @jdflicker for @RobbReport of #client Redwood Empire Whiskey's new bottled-in-bond expressions: Grizzly Beast Straight Bourbon and Rocket Top Straight Rye. We couldn't agree more. robbreport.com/food-drink/sp…
BensonMarketingGroup retweeted
A Taste of Riboli Family Wines in Paso Robles: Just a few days after judging the Central Coast Wine Competition in Paso Robles, California, I spent a day and a half with Anthony Riboli, fourth generation family member and… bit.ly/3BGbtxN by @GrapeExp_Cindy #Vino #Wine
BensonMarketingGroup retweeted
Another reason to visit @PasoRoblesWine! A Taste of Riboli Family Wines in Paso Robles @RiboliWine #ribolifamilywine #riboliwine #pasorobles grape-experiences.com/2022/0…
Score another win for #client Redwood Empire Whiskey with this @UPROXX review by @ZTPWhiskey of the new Grizzly Beast Bottled-in-Bond #002, along with other stellar whiskeys. uproxx.com/life/best-rare-bo…
Why take advice from an agency on budgeting and organizing your mtkg. team? Well, because we've worked with hundreds of brands, condensing 22 years of experience into 20 slides--the 2023 Marcom Guideline is here. Ping us for a copy or sign-up here. bit.ly/3Bd9krS
BensonMarketingGroup retweeted
In the latest edition of Park Street University's Essential Talks series,
Andrea Sengara, Head of Marketing at Campari America, shares her best tips for brands to harness the power of e-commerce.
Listen to the full episode here: hubs.li/Q01lVLp60
BensonMarketingGroup retweeted
DTC Wine Symposium Registration Opens Next Month! This is always a great event and we highly recommend it! @DTCWS #winetwitter #winemarketing
Congrats to #client @CampariAmerica for taking two of six Master Awards at the 2022 American Whiskey Masters judging last month. Global Spirits Masters' judges gave the nod to Wild Turkey’s Russell’s Reserve Rye 6 YO, and Russell’s Reserve Single Barrel Rye.
The Global Spirits Masters Reveals The 2022 Top American Whiskies via @forbes forbes.com/sites/joemicallef…
Thank you for joining us and the great team @RiboliWine !
A few snaps from the last 36 hours with @RiboliWine and Anthony Riboli! Delicious wines at price points to love paired with beautiful views from their Paso Robles vineyards, good food and lively conversation made for a terrific time. Cheers and thank you to @BensonMKTG!
BensonMarketingGroup retweeted
“We hope to return to the in-person format combined with livestreaming sessions for those who cannot attend in person,” said Jeremy Benson, executive director, Free the Grapes!
wineindustryadvisor.com/2022…
Proud to help announce #client Riboli Family Wines new Avanti Division. Showcasing multi-generational wineries with sustainability at the core of their businesses, Avanti Division launches with wines from France, Italy, and New Zealand. prn.to/3Gh6gx8 #winemarketing
