$MrBone

I used to have an acquaintance who seemed to have it all figured out. She was a copywriter, a designer, web developer, social media manager, virtual assistant, to name a few. Basically, there was hardly any skill she hadn't dabbled in. Every time we talked, she was onto something new. 📌 One month? She was learning sales funnels. 📌 The next? She was deep into branding. 📌 A few weeks later? She wanted to run Facebook ads for clients. At first, I was impressed. She was always learning. But over time, I noticed something: She was always starting, never growing. Stay with me. Earlier this year, she called me, frustrated. "I don’t get it. I have all these skills, but I’m still struggling to land high-paying clients." So, I asked her: "Out of everything you do, what’s the ONE thing you’re known for?" She went quiet. Then sighed. "I guess… nothing, really." That’s when it hit her. She wasn’t stacking skills to offer more value to future or existing clients, Instead, she was doing it because she feels the next skill is the ‘NEXT BIG THING’ And that’s the problem. Don’t get me wrong, it’s not bad to stack skills. In fact, it’s one of my mantras. But the question you’ve got to ask yourself before you go skill stacking is, 'Why?' Why exactly are you stacking these skills? The next question? Which of the skills am I known for? Because let’s be real, it’d be a great disservice to your efforts, if all you do is learn more skills, without being deeply rooted in one. #maryannabonyi #emailmarketer #klaviyopartner