Castle

I've built a playbook for growing YouTube channels... We signed two large channels last Q4 to our consulting agency. One is up 350% in monthly views, the other is up 500%. So f*ck it... here's a super quick summary of our playbook. It's surprisingly simple. 🧵 Foundation phase 1. Make sure correct team members are in place - Hire talent if needed or train existing team/creator. 2. Start researching the niche, identifying outlier ideas. 3. Crunch data on client's channel, see if there's anything to build upon. Any previous outlier ideas. 4. Establish ''vision'' for editing style and thumbnail style + overall channel tone. Experimentation phase 5. Using insights from research, brainstorm 100+ ideas, pick 5 to try out. Test out new thumbnail and editing changes. 6. Observe results, learn more about channel and audience. Win or learn. Growth Phase 7. Double down on 1-3 buckets that are working and brainstorm more. 8. Improve every part of the content (Scripting, Editing, Audio, Thumbnails, Titles) with each upload. 9. Establish feedback loop through form of a monthly learnings and data report 10. Grow into the future, work on all ideas together, meet monthly to reflect on progress and steer the ship! Obviously in practice there's a lot more to it... but it's all just simple steps, but the right steps. There's no silver bullet. This is just hard work and obsession from my team and the amazing clients we work with! I don't have anything to sell you right now, so follow @PaddyG96 I'll also pick someone who likes and RTs and help them apply this playbook 1-on-1.