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Creative First

@CreativeFirstIN

Creative First is a forum to highlight the vital role played by the media and entertainment industry in India to foster creativity, innovation and culture.

Joined February 2018
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Roundup of this week's news on India’s Creative Economy: From Content to IP Ownership 1. The AI firm behind India’s ‘Mahabharat: Ek Dharmayudh’ will develop Indonesian mythology film and series IP with Singhasari SEZ. Read more creativefirst.film/news/ai-f…
AI Firm Behind India’s ‘Mahabharat’ Series Turns to Indonesian Myth in Cross-Border IP Pact...

AI Firm Behind India’s ‘Mahabharat’ Series Turns to Indonesian Myth in Cross-Border IP Pact...

The AI firm behind India’s ‘Mahabharat: Ek Dharmayudh’ will develop Indonesian mythology film and series IP with Singhasari SEZ. To view the complete article, visit the original source.

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5. Lalit Gangwar, COO, Pocket FM pointed to the shortcomings of the wider short-drama industry’s dependence on paid user acquisition. Read more creativefirst.film/news/indi…
"India is our IP playground": Pocket FM COO outlines strategy spanning US monetization and Netflix...

"India is our IP playground": Pocket FM COO outlines strategy spanning US monetization and Netflix...

Lalit Gangwar, Chief Operating Officer, Pocket FM pointed to the shortcomings of the wider short-drama industry’s dependence on paid user acquisition, arguing that many platforms are prioritising...

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4. Nearly 55% of surveyed studios plan to expand teams over the next two years, while 56.7% of industry respondents rate fresh talent as poorly or not at all ready for production requirements. Read more creativefirst.film/news/82-7…
82.7% of Indian game studios prioritise new IP, but capital crunch persists: GDAI - Creative First

82.7% of Indian game studios prioritise new IP, but capital crunch persists: GDAI - Creative First

Nearly 55% of surveyed studios plan to expand teams over the next two years, while 56.7% of industry respondents rate fresh talent as poorly or not at all ready for production requirements. To read...

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3. Lawyers say copyright protects the expression of an idea, not the idea itself. Read more creativefirst.film/news/bad-…
Bad press aside, do Bollywood’s plagiarism rows have an on-ground impact? | Mint - Creative First

Bad press aside, do Bollywood’s plagiarism rows have an on-ground impact? | Mint - Creative First

Lawyers say copyright protects the expression of an idea, not the idea itself. To view the complete article, visit the original source.

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2. As brands invest in micro-dramas, creative agencies explore new revenue opportunities, production models and IP ownership amid uncertain margins and ROI. Read more creativefirst.film/news/are-…
Are micro-dramas a new revenue stream for creative agencies? - Creative First

Are micro-dramas a new revenue stream for creative agencies? - Creative First

As brands invest in micro-dramas, creative agencies explore new revenue opportunities, production models and IP ownership amid uncertain margins and ROI To view the complete article, visit the...

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“Creativity cannot just be led by data, it needs to leap off that data.” @vivekkrishnani , CEO of The Epic Studios (Films), on why data should inform creativity, not dictate it. #FICCIFrames2026
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"During the pandemic, the audience evolved, and the industry had to catch up with that" - @ajaydevgn at #FICCIFrames2026
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News Highlights from the Media and Entertainment Industry: 1. Jio Platforms’ IPO attracted bids worth around ₹7 lakh crore and approximately 1.34 crore applications. Read more creativefirst.film/news/jio-…
Jio Platforms joins $100 billion IPO club with Meta, Alibaba and SpaceX - Creative First

Jio Platforms joins $100 billion IPO club with Meta, Alibaba and SpaceX - Creative First

Jio Platforms’ IPO attracted bids worth around ₹7 lakh crore and approximately 1.34 crore applications. The company plans to expand into artificial intelligence, cloud computing and international...

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4. Amazon MGM Studios Japan’s Buddy Marini, ‘Kokuho’ producer Matsuhashi Shinzo and ‘One Piece’ EP Steven Maeda on taking Japanese IP global at TIFFCOM. Read more creativefirst.film/news/amaz…
Amazon MGM Studios Japan ‘Doubling’ Investment to Meet Global Standards, Local Chief Buddy Marini...

Amazon MGM Studios Japan ‘Doubling’ Investment to Meet Global Standards, Local Chief Buddy Marini...

Amazon MGM Studios Japan’s Buddy Marini, ‘Kokuho’ producer Matsuhashi Shinzo and ‘One Piece’ EP Steven Maeda on taking Japanese IP global at TIFFCOM. To view the complete article, visit the original...

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3. PVR INOX has approved a new capital allocation and dividend distribution policy to reward shareholders. The company aims to return about 30% of its surplus cash flow via dividends or share buybacks. Read more creativefirst.film/news/pvr-…
PVR INOX posts record Q2 earnings, plans to return 30% of annual surplus cash flow - Creative First

PVR INOX posts record Q2 earnings, plans to return 30% of annual surplus cash flow - Creative First

PVR INOX has approved a new capital allocation and dividend distribution policy to reward shareholders. The company aims to return about 30% of its surplus cash flow via dividends or share buybacks....

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2. Jio IPO: Jio Platforms attracted nearly 1.39 crore IPO applications, with institutional investors accounting for the strongest demand. Read more creativefirst.film/news/jio-…
Jio IPO: Jio Platforms shares make blockbuster debut, list at 21% premium to IPO price - Creative...

Jio IPO: Jio Platforms shares make blockbuster debut, list at 21% premium to IPO price - Creative...

Jio IPO: Jio Platforms attracted nearly 1.39 crore IPO applications, with institutional investors accounting for the strongest demand. To view the complete article, visit the original source.

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News Highlights from the Media and Entertainment Industry: 1. Tokyo Vice’ producer Alex Boden and Netflix’s Deb Richards urged changes to Japan’s production incentive as the government readies a content body. Read more creativefirst.film/news/toky…
‘Tokyo Vice’ Producer, Netflix Executive Urge Changes to Japan’s Production Incentive at MPA...

‘Tokyo Vice’ Producer, Netflix Executive Urge Changes to Japan’s Production Incentive at MPA...

‘Tokyo Vice’ producer Alex Boden and Netflix’s Deb Richards urged changes to Japan’s production incentive as the government readies a content body. To view the complete article, visit the original...

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5. The Indian Institute of Creative Technologies (IICT), in collaboration with Wacom India, will host ‘Doodle Dash’, a live drawing contest, at the IICT booth during the India Game Developer Conference (IGDC) in Chennai on October 30 and 31. Read more creativefirst.film/news/iict…
IICT, Wacom to host Doodle Dash at IGDC Chennai - Creative First

IICT, Wacom to host Doodle Dash at IGDC Chennai - Creative First

The Indian Institute of Creative Technologies (IICT), in collaboration with Wacom India, will host ‘Doodle Dash’, a live drawing contest, at the IICT booth during the India Game Developer Conference...

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4. Comic Con India is set to make its debut in Madhya Pradesh with Indore Comic Con 2026 on December 19 and 20. Read more creativefirst.film/news/comi…
Comic Con India to debut in Indore in December - Creative First

Comic Con India to debut in Indore in December - Creative First

Comic Con India is set to make its debut in Madhya Pradesh with Indore Comic Con 2026 on December 19 and 20. To view the complete article, visit the original source.

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3. Disney+ has signed a content deal with Channel 4 it says is one of it most significant and will see Channel 4 shows release simultaneously. Read more creativefirst.film/news/disn…
Disney+ Strikes Landmark Content Deal With U.K.’s Channel 4 That Streamer Says Is Among Its ‘Most...

Disney+ Strikes Landmark Content Deal With U.K.’s Channel 4 That Streamer Says Is Among Its ‘Most...

Disney+ has signed a content deal with Channel 4 it says is one of it most significant and will see Channel 4 shows release simultaneously To view the complete article, visit the original source.

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2. An autonomous system focused narrowly on performance targets may prioritise cheap conversions over inventory quality, brand safety or long-term campaign effectiveness. Read more creativefirst.film/news/when…
When AI buys the ads, who pays for the mistakes? The new risks of autonomous programmatic adverti...

When AI buys the ads, who pays for the mistakes? The new risks of autonomous programmatic adverti...

An autonomous system focused narrowly on performance targets may prioritise cheap conversions over inventory quality, brand safety or long-term campaign effectiveness. To view the complete article,...

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Jason van Genderen has a story to share, and it proves how a seemingly small, distinctly domestic idea can lead to inspired filmmaking that reaches a global audience. Read more: creativefirst.film/busan-202…
Image from Creative First (@CreativeFirstIN)
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Can Indian television news reinvent itself for the digital age? Avinash Kaul (@avikaul), in our latest Industry Spotlight, discusses sustainable news models, changing audience habits, and why AI must augment journalism, not replace human judgment. youtu.be/uH6YWDThH-A
CF Avinash Kaul

CF Avinash Kaul

How does Indian television news reinvent itself in a rapidly changi...

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News Highlights from the Media and Entertainment Industry: 1. As nano and micro-influencers juggle competing brand deals to protect their earnings, bigger creators are signing long-term partnerships. Read more creativefirst.film/news/indi…
India's influencer economy splits: Small creators juggle rival brands, celebrities lock in exclus...

India's influencer economy splits: Small creators juggle rival brands, celebrities lock in exclus...

As nano and micro-influencers juggle competing brand deals to protect their earnings, bigger creators are signing long-term partnerships. Agencies say the divide is reshaping exclusivity contracts,...

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6. The suspension of BARC ratings has prompted a new interest in RPD-based data collection for TV-viewership. Read more creativefirst.film/news/barc…
BARC blackout opens a new channel for TV viewership data - Creative First

BARC blackout opens a new channel for TV viewership data - Creative First

The suspension of Broadcast Audience Research Council ratings has prompted new interest in RPD-based data collection for TV viewership. Read more at The Economic Times

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5. From Vidya Malvade to Zareen Khan and Hiten Tejwani to Karan Patel, popular film & TV actors are entering mobile-first dramas. For platforms, the challenge is turning faces into paying subscribers Read more creativefirst.film/news/from…
From silver screen to mobile phone: Can stars drive microdrama monetisation? - Creative First

From silver screen to mobile phone: Can stars drive microdrama monetisation? - Creative First

From Vidya Malvade to Zareen Khan and Hiten Tejwani to Karan Patel, popular film & TV actors are entering mobile-first dramas. For platforms, the challenge is turning faces into paying subscribers...

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