Creative First

“Creativity cannot just be led by data, it needs to leap off that data.” @vivekkrishnani , CEO of The Epic Studios (Films), on why data should inform creativity, not dictate it. #FICCIFrames2026

"During the pandemic, the audience evolved, and the industry had to catch up with that" - @ajaydevgn at #FICCIFrames2026

Jason van Genderen has a story to share, and it proves how a seemingly small, distinctly domestic idea can lead to inspired filmmaking that reaches a global audience. Read more: creativefirst.film/busan-202…

Can Indian television news reinvent itself for the digital age? Avinash Kaul (@avikaul), in our latest Industry Spotlight, discusses sustainable news models, changing audience habits, and why AI must augment journalism, not replace human judgment. youtu.be/uH6YWDThH-A

What makes reality TV compelling? Ekta Kapoor, Founder of Balaji Telefilms, shares her take on unscripted entertainment at #FICCIFrames2026.

“In reality TV, casting is the script.” Vipul Shah on why the people you put on screen can make or break a reality show at #FICCIFrames2026.

For some fans, it’s all about the analysis. For others, it’s the banter and stories around the game. At #FICCIFrames2026, @IrfanPathan on catering to different audiences as a sports broadcaster. #TATAIPL2026

The cast and creators of Dupahiya Season 2 discuss small-town storytelling, the universal appeal of comedy and bringing the world of Dhadakpur back to life at #FICCIFrames2026. youtu.be/dgHN8CkeGcQ

“Live is unpredictable, and knowing what to do when something unpredictable happens makes all the difference.” Akash Saxena, CTO, JioStar, on live broadcasting at #FICCIFrames2026.

Unscripted, unfiltered and impossible to ignore. At #FICCIFrames2026, industry leaders unpacked how reality entertainment becomes a cultural phenomenon, drives audience engagement and unlocks new revenue streams—with the launch of a Reality Playbook. youtu.be/P07msUtXUGI