Marketing @raindrop_ai Previously @SierraPlatform @getsentry, @stripe, @zendesk.
San Francisco
Joined October 2011
- Tweets368
- Following868
- Followers392
- Likes2.1K
I’ve just started posting more here and I think the hundreds of thousands of hours I’ve invested in TikTok since the pandemic are somehow going to finally pay off.
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I've been trying to figure out why the word "taste" bothers me so much.
A few years ago, we used "craft" to describe good, discerning work, and I really liked that word. It celebrates the process, the effort, and the skill.
The shift to taste makes sense, I guess, as more of our work is evaluating AI outputs.
But in tech, "having taste" turns something subjective into a status thing. You can claim it without making anything, then decide who else has it. It's snobby and gatekeepy.
Could we try something else, like judgment or discernment? Or would those be just as bad?
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Product marketing problem: I miss the imperative.
With SaaS tools, I'd make the user the actor: "Trace an error." "Replay a session." "Embed payments."
But now, the product is the actor. @raindrop_ai, for example, finds and investigates failures for you. So what's the user's verb?
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Early stage startups are SO fun.
It could just be @raindrop_ai.
But it’s so fun.
Product marketers don’t have budgets. We don’t buy software. Our marketing colleagues in growth, demand gen, events, and marketing ops do.
Now that I’m a founding marketer, I’m buying tools, evaluating vendors, hearing a lot of pitches, and going through sales processes.
I’m going to be a much better product marketer now.
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Join us! We have an expert-packed panel:
@cortinico
@alxhnt
@cedric_dev
@NikolovLazar
@krystofwoldrich
🙌
@getsentry @Meta @expo
🐞Debugging React Native Apps AMA🐛
Join Sentry, @Meta, and @expo to learn strategies for IDing & resolving crashes in React Native apps, web dev tools, & future plans for React Native
🗓️Wed July 26th @ 10am PT
Sign up now 👇
sentry.io/resources/ama-debu…
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I get to work with these wonderful people 😍 Join us in Miami for #ZendeskRelate. zdsk.co/Relate20
It's a new year. Start it off right by improving your CX and CRM strategies at #ZendeskRelate in Miami. zdsk.co/Relate20
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Check out this Meetup: Women in Startups: Does Company Culture Impact Customer Experience? @ Zuora SF meetup.com/Zen-SF/events/262… #Meetup #SanFrancisco via @Meetup
“You can feel the intentions of the founder in the product you’re using.” @efosta, Head of Creative at @bumble, talks conversations, connections and customer service at #ZendeskShowcase
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Join @Zendesk's favorite webinar host @Andrew4Forbes tomorrow to learn all about Zendesk Explore zendesk.com/support/webinar/…
Amazing show @arcadefire 🙌 so grateful to have been there!
Join me and my colleagues on a webinar this week to learn all about What's New from @Zendesk !
Hear how our new features will help your agents deliver even faster support in our Sept 13th. What’s New webinar. zdsk.co/2PHnNUk
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This is awesome - “12 ‘Manager READMEs’ from Silicon Valley’s Top Tech Companies” by @i_am_brennan hackernoon.com/12-manager-re…
The idea behind the class [on happiness] is deceptively simple, and many of the lessons — such as gratitude, helping others, getting enough sleep — are familiar. wapo.st/2rF82lR?tid=ss_tw&ut…
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My favorite @Zendesk feature! 🙌 nitter.gq/Zendesk/status/9945116…
Get ahead of support issues by sending automated alerts to your customers using Text in #ZendeskTalk. zdsk.co/2FGHuW6
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Had a blast talking with Lakeysha @Limebike about how her team uses @Zendesk to deliver great customer support despite an impressive growth rate 🚲⚡️🙌 nitter.gq/Zendesk/status/9934978…
For @LimeBike, rapid scaling is all about delivering #custserv as zippy as their bikes. Hear more in our on-demand webinar. zdsk.co/2rfayio
