Eric πŸ‘‘ (@EricLiefting) header
Eric πŸ‘‘ (@EricLiefting) profile picture

Commercial Lead @crownyio | @Shopify Loyalty Programs | $CRWNY | MBA from VU Amsterdam

Netherlands
Joined October 2019
Photo by Eric πŸ‘‘ (@EricLiefting)Photo by Eric πŸ‘‘ (@EricLiefting)Photo by Eric πŸ‘‘ (@EricLiefting)Photo by Eric πŸ‘‘ (@EricLiefting)Photo by Eric πŸ‘‘ (@EricLiefting)Photo by Eric πŸ‘‘ (@EricLiefting)Photo by Eric πŸ‘‘ (@EricLiefting)Photo by Eric πŸ‘‘ (@EricLiefting)Photo by Eric πŸ‘‘ (@EricLiefting)Photo by Eric πŸ‘‘ (@EricLiefting)
After almost 5 years with @crownyio, I’m excited to lead our incredible sales team as we move into a new phase of growth. We’re already onboarding early clients, and now it’s time to scale. We’re the only ones in the business rewarding real, verified social media engagement. Not just clicking button links. Our mobile-first loyalty programs help Shopify store owners get recurring sales, improve their AOV, and boost their CLV. Want to see how Crowny can help grow your @Shopify store? PM me today to schedule our 1:1 🀝
πŸš€ Meet Our Growth Engine As we continue to expand our customer base, we’re also growing our team to support that growth. Meet Konstantina (@somalakidi) and Miguel (@michaelormiguel), our new account executives, who joined us back in October. Led by none other than our own @EricLiefting, they are here to take Crowny to new heights. With their years of experience, passion, and dedication, they are already onboarding early bird clients. They are setting the stage for rapid expansion. Now, we're opening the doors wider. Ready to see how Crowny can transform your @Shopify brand’s loyalty strategy? Book a demo and take advantage of our free trial and early bird offer.
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πŸš€ Now Live on @Shopify. After months of working closely with our first Shopify brands, we're ready to welcome more stores. We deliberately kept this initial rollout small, giving us the opportunity to refine the product, streamline onboarding, and make sure our customers were happy before scaling. Now, we are ready to scale. If you run a Shopify store, or know someone who does, we'd love an introduction. πŸ‘‰ Discover Crowny on the Shopify App Store (link in the comments)
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πŸš€ Meet Our Growth Engine As we continue to expand our customer base, we’re also growing our team to support that growth. Meet Konstantina (@somalakidi) and Miguel (@michaelormiguel), our new account executives, who joined us back in October. Led by none other than our own @EricLiefting, they are here to take Crowny to new heights. With their years of experience, passion, and dedication, they are already onboarding early bird clients. They are setting the stage for rapid expansion. Now, we're opening the doors wider. Ready to see how Crowny can transform your @Shopify brand’s loyalty strategy? Book a demo and take advantage of our free trial and early bird offer.
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Getting approved by Meta is MASSIVE. Loyalty industry, get ready for Crowny πŸ”₯
🚨 Crowny Wins in 2026 We've been building since 2020. Quietly. Deliberately. Now, our social media module is approved by @Meta. For the first time, brands can verify real engagement and reward accordingly, all on top of @solana. Get the full breakdown πŸ‘‡ crowny.io/blog/updates/crown…
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🀫In 2025, we’ve been building the Crowny Platform in silence. January will be epic. See you there πŸ’₯
πŸŽ„ Merry Christmas from the Crowny team! 2025 was heads-down, all build, no noise. January is when the real fun begins πŸ‘€ Enjoy the holidays. We’ll see you soon.
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πŸŽ„ Merry Christmas from the Crowny team! 2025 was heads-down, all build, no noise. January is when the real fun begins πŸ‘€ Enjoy the holidays. We’ll see you soon.
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A rewarding experience to work alongside our fans to improve our product, together πŸ’ͺ
Development update πŸ“ˆ We built a web app and tested it with our community πŸ‘‡ TL;DR: the same Crowny experience, now available in your browser. Faster access, quicker onboarding, and fewer barriers for new users. We tested it with our core community: overall feedback was very positive, and several improvements are already underway. 🎯Over the past weeks, we invited a select group of community members to test it. We focused testing on core flows such as registration, point earning, deal redemption, and tier progression. πŸ’‘For brands, having a web version alongside the mobile app means faster onboarding and more flexible touchpoints for engagement. It allows loyalty programs to be integrated more seamlessly, without requiring customers to download an app first. πŸ‘‘It also means we can run more A/B tests and iterate faster. We run the same loyalty system as in the mobile app: operating on @solana, so completely on-chain and entirely behind the scenes. App users won’t even know they’re using it. Some testing insights: β˜‘οΈAll testers successfully created an account and earned points. Most also spent their points in the app, and/or unlocked a tier upgrade. Onboarding was rated 4.5 out of 5 for ease of use. One tester summed it up: "So far so good. Everything smooth and no problem." πŸ“¨Some users had trouble with confirmation emails landing in spam or certain links not opening properly inside in-app browsers. We’re already working on solutions to make that experience more consistent across devices. πŸ’¬ We received positive responses about our Tiers feature, which lets users level up based on actions like spending and earning points. One person noted: "The tier system is good and easy to understand at a glance and the bonuses give a strong incentive to reach the next tier level". That said, a few users weren’t sure how to track their tier status or understand the upgrade criteria. Adding more interactive in-app guidance is on our radar. ❗To be clear: the mobile apps are still a key part of our roadmap. They offer a more complete experience and unlock more opportunities for deeper engagement and long-term brand growth. We’re planning to open up testing access more broadly. That includes our social media module, where users can earn points for actions like liking and sharing posts. Thanks to everyone who tested with us. This is where the real fun begins, and we’re bringing everyone along for the ride!
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Eric πŸ‘‘ retweeted
Development update πŸ“ˆ We built a web app and tested it with our community πŸ‘‡ TL;DR: the same Crowny experience, now available in your browser. Faster access, quicker onboarding, and fewer barriers for new users. We tested it with our core community: overall feedback was very positive, and several improvements are already underway. 🎯Over the past weeks, we invited a select group of community members to test it. We focused testing on core flows such as registration, point earning, deal redemption, and tier progression. πŸ’‘For brands, having a web version alongside the mobile app means faster onboarding and more flexible touchpoints for engagement. It allows loyalty programs to be integrated more seamlessly, without requiring customers to download an app first. πŸ‘‘It also means we can run more A/B tests and iterate faster. We run the same loyalty system as in the mobile app: operating on @solana, so completely on-chain and entirely behind the scenes. App users won’t even know they’re using it. Some testing insights: β˜‘οΈAll testers successfully created an account and earned points. Most also spent their points in the app, and/or unlocked a tier upgrade. Onboarding was rated 4.5 out of 5 for ease of use. One tester summed it up: "So far so good. Everything smooth and no problem." πŸ“¨Some users had trouble with confirmation emails landing in spam or certain links not opening properly inside in-app browsers. We’re already working on solutions to make that experience more consistent across devices. πŸ’¬ We received positive responses about our Tiers feature, which lets users level up based on actions like spending and earning points. One person noted: "The tier system is good and easy to understand at a glance and the bonuses give a strong incentive to reach the next tier level". That said, a few users weren’t sure how to track their tier status or understand the upgrade criteria. Adding more interactive in-app guidance is on our radar. ❗To be clear: the mobile apps are still a key part of our roadmap. They offer a more complete experience and unlock more opportunities for deeper engagement and long-term brand growth. We’re planning to open up testing access more broadly. That includes our social media module, where users can earn points for actions like liking and sharing posts. Thanks to everyone who tested with us. This is where the real fun begins, and we’re bringing everyone along for the ride!
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DMs are open, let’s chat! 🀝
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Replying to @blknoiz06
$RAY 5x since the lows $BONK 10x since the lows $PENGU 5x recently $USELESS 20x recently BONK & RAY szn is imminent $CRWNY 10x after app launch $MTPLX 5x due to their new partnership with $BONK $RAY
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I have been a supporter of @crownyio since 2021, therefore it's an honor to get early access to the new Crowny web app and test it πŸ™Œ It looks super clean and intuitive β€” exciting times ahead! πŸš€ $CRWNY is so undervalued right now.
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You vs the guy she tells you not to worry about.
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outpacestudios.com is live everywhere. Design & Development for the Bold and Ambitious. Bookings are now open. Forever Forward.
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Code orange. 10/06
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Today at @Emerce E-commerce Live! 2025, over 2000 professionals gathered in Amsterdam, including Crowny’s own @QDagelet, Inna, and @EricLiefting, to discuss the future of e-commerce. Here’s what we found πŸ‘‡ Live at the @BeursVanBerlage, we connected with leading brands like @Google, @picnic, @HEMA, @odidonederland, @Shopify, and more. Some highlights: βœ… Wouter Kolk (Ahold Delhaize) shared insights on unifying the online and offline customer experience, βœ… Denise De Cleene (@Decathlon) unpacked the challenges of scaling circular commerce, βœ… Stijn Bergmans (Follo) discussed how AI is reshaping search visibility, and why smart content strategies are key to helping customers trust your webshop. Our key takeaway? In a landscape where attention is fragmented and brand choice is limitless, loyalty is becoming the most valuable currency. That’s where we come in. Crowny helps brands win the attention game and turn small wins into long-term loyalty. Today was another clear sign that our e-commerce peers are actively looking for a loyalty solution built for now and the future. Let’s keep building the infrastructure for loyalty in Web3. Momentum is growing. #EmerceECL #EmerceLive
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It’s a good sign to see @crownyio on the radar of @blknoiz06. A real utility project. Assuming more money will flow into $CRWNY long-term. Take a look at $BONK and how it’s generating millions with their new solution together with @RaydiumProtocol. The market rewards eventuallyπŸ€·β€β™‚οΈ
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Meta & TikTok πŸ€”
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Padel2049 brought together the Web3 community for a high-energy evening of competition, community, & celebration during @TOKEN2049 Dubai. 🎾πŸ”₯ ​@Noir_Ventures & @saxonxyz took over Club Padel for an exclusive tournament-style event, bringing together our clients, friends and family for some serious competition on the court. 32 competitors, BBQ & LIve DJ and some great prizes! Thank you to our sponsors @VerseWorld & @animocabrands, everyone who attended and congratulations to our winner πŸ† @QDagelet from @crownyio. We will be back again soon for an even bigger event in Singapore later this year. πŸ–€πŸ™πŸΌ
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