Eric 👑

🚀 Now Live on @Shopify. After months of working closely with our first Shopify brands, we're ready to welcome more stores. We deliberately kept this initial rollout small, giving us the opportunity to refine the product, streamline onboarding, and make sure our customers were happy before scaling. Now, we are ready to scale. If you run a Shopify store, or know someone who does, we'd love an introduction. 👉 Discover Crowny on the Shopify App Store (link in the comments)

Book your demo today meetings-eu1.hubspot.com/mig…

🚀 Meet Our Growth Engine As we continue to expand our customer base, we’re also growing our team to support that growth. Meet Konstantina (@somalakidi) and Miguel (@michaelormiguel), our new account executives, who joined us back in October. Led by none other than our own @EricLiefting, they are here to take Crowny to new heights. With their years of experience, passion, and dedication, they are already onboarding early bird clients. They are setting the stage for rapid expansion. Now, we're opening the doors wider. Ready to see how Crowny can transform your @Shopify brand’s loyalty strategy? Book a demo and take advantage of our free trial and early bird offer.

🎄 Merry Christmas from the Crowny team! 2025 was heads-down, all build, no noise. January is when the real fun begins 👀 Enjoy the holidays. We’ll see you soon.

Development update 📈 We built a web app and tested it with our community 👇 TL;DR: the same Crowny experience, now available in your browser. Faster access, quicker onboarding, and fewer barriers for new users. We tested it with our core community: overall feedback was very positive, and several improvements are already underway. 🎯Over the past weeks, we invited a select group of community members to test it. We focused testing on core flows such as registration, point earning, deal redemption, and tier progression. 💡For brands, having a web version alongside the mobile app means faster onboarding and more flexible touchpoints for engagement. It allows loyalty programs to be integrated more seamlessly, without requiring customers to download an app first. 👑It also means we can run more A/B tests and iterate faster. We run the same loyalty system as in the mobile app: operating on @solana, so completely on-chain and entirely behind the scenes. App users won’t even know they’re using it. Some testing insights: ☑️All testers successfully created an account and earned points. Most also spent their points in the app, and/or unlocked a tier upgrade. Onboarding was rated 4.5 out of 5 for ease of use. One tester summed it up: "So far so good. Everything smooth and no problem." 📨Some users had trouble with confirmation emails landing in spam or certain links not opening properly inside in-app browsers. We’re already working on solutions to make that experience more consistent across devices. 💬 We received positive responses about our Tiers feature, which lets users level up based on actions like spending and earning points. One person noted: "The tier system is good and easy to understand at a glance and the bonuses give a strong incentive to reach the next tier level". That said, a few users weren’t sure how to track their tier status or understand the upgrade criteria. Adding more interactive in-app guidance is on our radar. ❗To be clear: the mobile apps are still a key part of our roadmap. They offer a more complete experience and unlock more opportunities for deeper engagement and long-term brand growth. We’re planning to open up testing access more broadly. That includes our social media module, where users can earn points for actions like liking and sharing posts. Thanks to everyone who tested with us. This is where the real fun begins, and we’re bringing everyone along for the ride!

Today at @Emerce E-commerce Live! 2025, over 2000 professionals gathered in Amsterdam, including Crowny’s own @QDagelet, Inna, and @EricLiefting, to discuss the future of e-commerce. Here’s what we found 👇 Live at the @BeursVanBerlage, we connected with leading brands like @Google, @picnic, @HEMA, @odidonederland, @Shopify, and more. Some highlights: ✅ Wouter Kolk (Ahold Delhaize) shared insights on unifying the online and offline customer experience, ✅ Denise De Cleene (@Decathlon) unpacked the challenges of scaling circular commerce, ✅ Stijn Bergmans (Follo) discussed how AI is reshaping search visibility, and why smart content strategies are key to helping customers trust your webshop. Our key takeaway? In a landscape where attention is fragmented and brand choice is limitless, loyalty is becoming the most valuable currency. That’s where we come in. Crowny helps brands win the attention game and turn small wins into long-term loyalty. Today was another clear sign that our e-commerce peers are actively looking for a loyalty solution built for now and the future. Let’s keep building the infrastructure for loyalty in Web3. Momentum is growing. #EmerceECL #EmerceLive

Meta & TikTok 🤔

Platform Development Update 🧠 Over the past months, we’ve been working on something foundational that takes Crowny far beyond “just” an app. Here's a quick look behind the scenes at what’s being built — and why it's worth the wait 👇 🧩 We’re finalizing the infrastructure that allows businesses to fully automate loyalty tiers based on any earning rule beyond just points. That means actions on social media, referrals, cashback, reviews, and more can all define membership levels. 📲 By doing this, we provide businesses with access to loyalty modules that plug into their marketing stack, including our upcoming social media module. Brands will be able to reward users for likes, comments, and shares, and it’s all on-chain with @solana. 📦 We’re also making sure businesses can reward users even before they download the app. Imagine earning points while checking out, then being motivated to install the app later to claim and redeem them. This reduces friction at checkout while increasing app installs and long-term engagement. 📲 The Crowny App is coming. Even though we could launch already, we made the call to push a little further. It’s not just about finishing what we started, but also about delivering more than we originally planned. What we’re rolling out now is bigger, more scalable, and opens doors that didn’t exist a few months ago! 💜 As always, thank you to our dedicated community. The support and patience from our most active holders, users, and partners mean the world. We’ll win. Together.