Matt Johnson

I'm excited to introduce the newest member of the On Target Digital team. Her name is Sarah. She researches remodeling companies that fit our ideal client profile, finds the right decision makers, adds prospects directly into our CRM, initiates personalized email outreach, follows up automatically through email and text, nurtures conversations over time, and books qualified prospects directly onto my calendar. She works 24 hours a day. She never forgets a follow-up. She never has an off day. She never asks for a vacation. The interesting part? Sarah isn't a person. She's an AI Business Development Representative that I designed and built using Claude as part of the operating system I'm creating for On Target Digital. For years, AI has been marketed as something that's going to replace people. That's never been my goal. I'm much more interested in using it to eliminate repetitive work so business owners can spend more time building relationships, serving clients, and growing their companies. This is just the first AI employee. There are more on the way. What's one repetitive task in your business that you'd happily hand off to AI if you knew it would be done well?

Unpopular opinion: most remodeling companies don't have a referral problem. They have a staying-in-touch-after-the-job problem. Those are very different things with very different fixes. A homeowner who loved their kitchen remodel will refer someone if the moment comes up naturally. But if you never contacted them again after the final walkthrough, that moment is a lot less likely to come up. Out of sight, out of mind is real. The companies getting consistent referrals are not just doing better work. They are staying in the conversation after the work is done. Most aren't. Where does your business fall on this?

Most kitchen & bath remodelers hit the same wall. Referrals get you to a point. Then the schedule starts going up and down and you’re not sure where the next jobs are coming from. That’s not a lead problem. It’s a pipeline problem. Follow if you want to stay consistently booked.

Happy Father’s Day to the guys building businesses to support their families. The goal isn’t just staying busy, it’s building something stable that actually gives you time back. Tomorrow we're back to the grind!

One of the biggest mistakes I see when growth slows down is business owners immediately chasing a new marketing tactic. New ads, a new website, a new agency, a new tool. It feels productive, but that’s usually not the real problem.

We're going to do a giveaway this month. Not a prize. A full breakdown of your marketing + lead system. If your growth feels like: good weeks → then slow weeks… Follow, Repost, and Comment “GROWTH” and we’ll pick one local business to go deep on.