Building brand authority across GEO, SEO & Reputation Management. Father of 2 | Tech enthusiast | Runnerđââď¸
Israel
Joined August 2026
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Ziff Davis says organic Google referrals fell about 37% in Q3. Google says query growth hit a five year high.
Demand is not shrinking, the clicks are moving. Track visibility and citations next to sessions, or you will misread the market.
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Before any digital PR campaign, ask three questions.
1.Which publication do buyers and AI answers already trust on this topic?â¨2.Does the story hold a fact worth quoting?â¨3.Will the page still be accurate in a year?
Coverage that fails one of them is just noise
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Before you share a stat, ask three things.
1. Who measured it?
2. How do they define the thing they counted?
3. Who benefits if people believe it?
A number with no definition is just a headline.
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Gadi Samet retweeted
How many people here believes that using AI for work are more safer than the people working for others in coming future?
Or there are other things to survive after AI takes over world.
Gadi Samet retweeted
Airbnb is building its own AI travel agent, coming in the first half of 2027.
Not another chatbot. It's built around maps, photos and full itineraries.
Once AI plans your whole trip, do you still open Google, or just tell your travel app where you want to go?
Gadi Samet retweeted
Hey @grok Which is the best peaceful place to work for solo founders in the world?
Explain me why?
What's one small thing you do on weekends that has nothing to do with work, and always resets your head?
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How you reply to a bad review is part of the review. Future customers read it to judge the business.
Thank them, state the fix, move the details offline. Never argue in public.
Which step do teams skip most?
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Question for the weekend:
Whatâs a book you didnât expect to like but ended up loving?
Iâll go first: Flesh by David Szalay.
Your turn.
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About 1% CTR, yet over 20% of traffic affected, on one site. Same week, Search Console showed click spikes some SEOs suspect are bots.
Clicks can hide value and fake it, so always read them next to brand searches and leads.
New: We Opted Out of Google AI Search - Here's Exactly What Happened
You may have seen the experiment data that Google AI search links gave us a 0.9% CTR, but here's the full story
⢠Yes, AI citations had a ~1% CTR
⢠But impacted over 20% of our traffic
⢠Citations *also* increased regular organic clicks
Turns out Google AI citations are far more important than we thought (1/2)
Should a publisher allow AI crawlers?
A. Yes, all of them
B. Only some
C. No, block them
D. Depends on the traffic they send
It is a business decision, not a technical one.
AI replaced tasks I used to pay people or services for. It didnât replace the review. That part is still mine.
Whatâs the first task you handed off?
Googleâs updated docs say âCrawled, currently not indexedâ is common and not always a problem.
Before rewriting:
1. Does the page matter for revenue or links?
2. Does it add something indexed pages donât?
3. Does it get internal links?
Fix those, then recheck.
Google is giving AI Overviews more #SERP space.
For some queries, they can now expand automatically into a full response, pushing core search results farther down the page.
Learn more: searchengineland.com/google-âŚ
A. ChatGPT answers with no citations: 27.3%.
B. Google AI Overviews with no citations: 0.7%.
(DataForSEO, Search Insider 2026)
Same topic, very different chance of being credited.
Which surface would you track first?
Which AI visibility number would you actually put in a client report?
A. Share of prompts that mention the brand
B. Share of prompts that cite the site
C. Sentiment of the answer
D. None, itâs too unstable yet
Ghost citation: the AI links to your site but never says your brand name. You get counted, not named.
Be honest, when did you last read the answer text instead of the source list?
Do you track named mentions separately from citations?
Source: Position Digital, AI SEO statistics (updated Nov 3), citing Growth Memo: position.digital/blog/ai-seoâŚ
