Kit Yarrow (@GenBuy) header
Kit Yarrow (@GenBuy) profile picture

Kit Yarrow

@GenBuy

Consumer psychologist, professor, speaker, TIME contributor, golfer. Author of best-seller Decoding the New Consumer Mind and Gen BuY

 San Francisco
kityarrow.com
Joined April 2009
  • Tweets4.3K
  • Following4.2K
  • Followers10.6K
128Media
Photo by Kit Yarrow (@GenBuy)Photo by Kit Yarrow (@GenBuy)Photo by Kit Yarrow (@GenBuy)Photo by Kit Yarrow (@GenBuy)Photo by Kit Yarrow (@GenBuy)Photo by Kit Yarrow (@GenBuy)Photo by Kit Yarrow (@GenBuy)Photo by Kit Yarrow (@GenBuy)
Kit Yarrow retweeted
Barbara Thau (@bthau) profile picture
Barbara Thau@bthau31 Mar 2020
Consumer psychologist Kit Yarrow, who’s worked w/brands from @generalelectric to @Westfield malls, on the nation’s psyche during crises & what’s critical to reaching #consumers amid #covid19 @growwithco @GenBuy #thecoronavirus #retail #consumerpsychology uscham.com/3axObu5
Interview With a Consumer Psychologist on the Effects of the Coronavirus Pandemic

Interview With a Consumer Psychologist on the Effects of the Coronavirus Pandemic

Kit Yarrow, who’s clients include GE & Westfield malls, explains what’s critical to reaching consumers navigating the coronavirus.

uschamber.com
1
1
10
Effects of Coronavirus Pandemic: Consumer Psychologist Interview | CO uschamber.com/co/good-compan…
Interview With a Consumer Psychologist on the Effects of the Coronavirus Pandemic

Interview With a Consumer Psychologist on the Effects of the Coronavirus Pandemic

Kit Yarrow, who’s clients include GE & Westfield malls, explains what’s critical to reaching consumers navigating the coronavirus.

uschamber.com
2
3
10
As Americans shift breakfast to home, wholesale egg and orange juice prices soar marketplace.org/2020/03/30/b…
As Americans shift breakfast to home, wholesale egg and orange juice prices soar

As Americans shift breakfast to home, wholesale egg and orange juice prices soar

Staying home is making Americans cook breakfast at home. Demand for eggs and other breakfast staples is pushing prices up for retailers.

marketplace.org
1
3
My interview with Ad Age's awesome @EJSchultz3 on: 5 tips from a consumer psychologist on how brands should respond to coronavirus adage.com/article/podcast-ma…
5 tips from a consumer psychologist on how brands should respond to coronavirus

5 tips from a consumer psychologist on how brands should respond to coronavirus

Stop with the cute logos, play up your expertise and take action, advises Kit Yarrow.

adage.com
1
6
My interview with the fab @sarahwhit10 on What people are buying as they heed coronavirus stay-at-home orders cnbc.com/2020/03/23/what-peo…
Board games, yoga mats and yeast: What people are buying as they heed coronavirus stay-at-home...

Board games, yoga mats and yeast: What people are buying as they heed coronavirus stay-at-home...

As the coronavirus continues to spread in the U.S., people are purchasing items based on three needs: to protect, to entertain and to connect.

cnbc.com
1
4
My interview with Yahoo Finance about the psychology of our coronavirus buying behavior: bit.ly/3ddnDjC thank you @SJAsymkos for making it so fun.
6
Is the 'Gratitude Movement' Overrated? Study Finds It Has Limits usnews.com/news/health-news/…

Is the 'Gratitude Movement' Overrated? Study Finds It Has Limits

usnews.com
2
Is the 'Gratitude Movement' Overrated? Study Finds It Has Limits consumer.healthday.com/menta…
2
"Take the long view. This is temporary," says consumer psychologist @GenBuy on #DetroitToday. #coronavirus @wdet
4
2
"It's kind of like a guilt avoidance strategy," says @GenBuy on #DetroitToday regarding "panic buying." She says "we don't want to be wrong" and regret not buying items while they're available. #DetroitToday @wdet
2
1
3
"There's no action we can take to stop the virus -- other than staying at home (etc.) -- but it doesn't feel enough. We want to do something proactive. So what can we do? We can shop," says @GenBuy on psychology behind "panic buying." #DetroitToday @wdet
2
2
"A riot around toilet paper." Talking now with @GenBuy about the psychology behind "panic buying." Why are people hoarding items that otherwise wouldn't be in short supply due to #coronavirus? Comment using #DetroitToday and tune in now! @wdet
Image from Stephen Henderson (@SHDetroit)
1
3
1
5
How we fell for the Fitbit vox.com/the-goods/2020/3/12/… via @voxdotcom
How we fell for the Fitbit

How we fell for the Fitbit

1 in 5 Americans wear fitness trackers. Here’s how we embraced wearable tech.

vox.com
1
2
Thank you Dylan Blackburn for meeting with us on behalf of @RepDavidRouzer to hear our plea for ovarian cancer research funding #tealaction @ocrahope
Image from Kit Yarrow (@GenBuy)
1
6
Thank you Garrett Daniel for meeting with us on behalf of @ThomTillis to hear our plea for more funding for ovarian cancer research @ocrahope #tealaction
Image from Kit Yarrow (@GenBuy)
2
1
9
Thank you Rachel Portman for hearing our pleas for Ovarian Cancer Research Funding on behalf of @SenatorBurr #tealaction @ocrahope
Image from Kit Yarrow (@GenBuy)
2
9
I share thoughts on shifts in consumer spending for WWD here Consumers: The Next Coronavirus Worry for Fashion wwd.com/business-news/financ… via @wwd
Consumers: The Next Coronavirus Worry for Fashion

Consumers: The Next Coronavirus Worry for Fashion

The concerns are starting to spill out of the supply chain to shoppers.

wwd.com
1
3
Consumers: The Next Coronavirus Worry for Fashion wwd.com/business-news/financ… via @wwd
Consumers: The Next Coronavirus Worry for Fashion

Consumers: The Next Coronavirus Worry for Fashion

The concerns are starting to spill out of the supply chain to shoppers.

wwd.com
2
Walmart Moves to Challenge Amazon omny.fm/shows/kcbsam-on-dema…
2
Another great column by Russ Yarrow that ran in the State Port Pilot
Russ Yarrow (@ryarrow) profile pictureRuss Yarrow@ryarrow29 Feb 2020
Some thoughts on how @TheFirstTee can help some fundamental problems. Our Broken Culture: Can Golf Fix It? justexactlyperfect.com/2020/…
4
Load more