Consumer psychologist, professor, speaker, TIME contributor, golfer. Author of best-seller Decoding the New Consumer Mind and Gen BuY
San Francisco
Joined April 2009
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- Following4.2K
- Followers10.6K
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Kit Yarrow retweeted
Consumer psychologist Kit Yarrow, who’s worked w/brands from @generalelectric to @Westfield malls, on the nation’s psyche during crises & what’s critical to reaching #consumers amid #covid19 @growwithco @GenBuy #thecoronavirus #retail #consumerpsychology uscham.com/3axObu5
Kit Yarrow retweeted
"Take the long view. This is temporary," says consumer psychologist @GenBuy on #DetroitToday. #coronavirus @wdet
Kit Yarrow retweeted
"It's kind of like a guilt avoidance strategy," says @GenBuy on #DetroitToday regarding "panic buying." She says "we don't want to be wrong" and regret not buying items while they're available. #DetroitToday @wdet
Kit Yarrow retweeted
"There's no action we can take to stop the virus -- other than staying at home (etc.) -- but it doesn't feel enough. We want to do something proactive. So what can we do? We can shop," says @GenBuy on psychology behind "panic buying." #DetroitToday @wdet
Kit Yarrow retweeted
"A riot around toilet paper." Talking now with @GenBuy about the psychology behind "panic buying." Why are people hoarding items that otherwise wouldn't be in short supply due to #coronavirus? Comment using #DetroitToday and tune in now! @wdet
Kit Yarrow retweeted
Thank you, @vicleeabc7 for so many great #stories, #information, #insights.
Best wishes as you begin your next #adventure!
#journalism #humaninterest #BayArea #personality #curiosity #sharing @abc7newsbayarea @KGOdesk
ABC7's Vic Lee works just as hard on his last story as he did his first.
He retires today.
We've worked alongside each other for 39 years.
Have never seen a better, more thorough reporter.
Good luck, Vic. We'll miss you and keep you close to our hearts. #abc7now @vicleeabc7
Kit Yarrow retweeted
“Vet” is a word bandied about in #politics, #jobhunting, #investing and more! But how did this term start it’s popular usage? Etymology says: Horse Racing!
#til #CuriousCat #BehavioralEconomics #psychology #business #WordOfTheDay
Kit Yarrow retweeted
Will #Amazon's growth level out? Consumer psychologist @GenBuy talked with Ronn Owens about this, holiday gift buying, package thefts and more. Listen now!
kgoradio.com/2019/11/29/ronn…
Kit Yarrow retweeted
Consumer psychologist @GenBuy pointed out how #Amazon is going into fields that are very diversified in an attempt to essentially own the marketing world.
Listen to the full @ronnowens Report below ⏬
kgoradio.com/2019/11/08/ronn…
Kit Yarrow retweeted
Although grief is experienced daily, holidays tend to amplify feelings of sorrow and heartbreak, especially in the first season following the loss.
Use these strategies to cope with bereavement and honoring your loved ones during the holidays. apa.org/news/apa/2018/good-g…
Kit Yarrow retweeted
@GenBuy thanks for the hint—I’d love to get you that cozy Batman Snuggie 😆
How to (politely) avoid getting unwanted gifts nbcnews.com/better/lifestyle… via @NBCNewsBETTER
Kit Yarrow retweeted
Do you check social media or send a few texts while walking around the store? APA member and consumer psychologist @GenBuy explains why casual cellphone use that isn't related to shopping may be leading us to spend more. nbcnews.com/better/lifestyle…
Kit Yarrow retweeted
Planning to do some holiday shopping this weekend? Experts, including APA member @GenBuy, suggest leaving your phone and other distractions behind. nbcnews.com/better/lifestyle…
Kit Yarrow retweeted
This Afternoon with @RobBreakenridge:
12:30: Aurelio Perri, 770 CHQR reporter - #yycarena
1:30: @GenBuy - #PelotonAd
2pm: @tomjacksonca - Huron Carole tour
LISTEN LIVE: trib.al/R9F93t8
Kit Yarrow retweeted
“Consumers are making it clear that returning and exchanging gifts is okay,” @GenBuy tells @CNBC: ora.cl/LL4bX
Kit Yarrow retweeted
Happy Black Friday! 🛍️ Ronn Owens talked with @GenBuy about latest #AmazonSmile news and the increase in package theft.
Listen to the full report below.
kgoradio.com/?p=1138129
Kit Yarrow retweeted
Consumer research psychologist @GenBuyThis: This particular Black Friday or 5 days including Cyber Monday I think we're going to see a larger percentage [of shoppers] than ever bc it's so much later in the year.. I think it's going to get ppl out shopping more robustly
Kit Yarrow retweeted
We’ve talked a lot about this topic and the impact on our home budget (good-bye Sonic App).
This is my favorite/painful quote by my friend Kit Yarrow: “Huge downsides,... marketplace.org/shows/market…
Kit Yarrow retweeted
Have you ever been dissatisfied with #Amazon? Are you actively looking for alternatives to online shopping? @GenBuy joins @ronnowens to discuss the latest Amazon news.
Listen to the full report below.
kgoradio.com/?p=1134911
Kit Yarrow retweeted
Workplace burnout not only leaves you feeling exhausted and cynical about your job -- it might also be draining your checking account. APA member and consumer psychologist @GenBuy explains why this is especially true for millennials. nerdwallet.com/blog/finance/…