President & Founder of Fifth Influence - Ad Geek - Servant Leader - Duquesne Bball Fan - Most Talkative Gateway Sr. Class 1989
Pittsburgh, PA
Joined February 2008
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- Followers912
- Likes2.4K
George Potts retweeted
Why a $250 bill? Why not $251? Think about it. #PoliticalSatire #Democracy @DemocracyDocket @OpenSecretsDC @BulwarkOnline
Even so, @fifthinfluence garner's tremendous value and insight for our clients from our use of @NetBaseQuid for #socialmedialistening. #socialmedia #socialmediamarketing #socialmediaadvertising #tacobell
We agree w/ @nicoleweltman, head of social for @tacobell, that #socialmedia "measurement & listening have not evolved at the same pace as consumer consumption & #contentcreation" due to closed platform APIs such as TikTok and Twitch. adage.com/article/digital-ma… #socialmediamarketing
I'm a #progressive & was optimistic about @gainey_ed, but over 20+ years working downtown I never heard gunshots until today, a Wednesday, at 3 PM outside of my 5th & Market St office. The decline of #Pittsburgh's downtown biz district is real. I'm concerned as a #businessowner.
Warning from @tarynrosenkranz on use of generative #AI for #political #campaign #communications: "Interns are lifeblood of campaigns, but U can't just hand this over to intern who doesn't have context & expect them to use #ChatGPT successfully." #marketing #advertising #CTEast23
ALT aryn Rosenkranze from New Blue Interactive at CampaignTech East 2023 on the application of generative AI and specifically ChatGPT to political campaign communications, marketing, and advertising.
What will define online #political campaigning in the 2024 #Presidential #election year? Getting @epolitics @laura_carolyn & @jmansour's perspective. #CTEast13 #DigitalMarketing #politics
ALT What Will Define Online Campaigning in the Presidential Year panel at CampaignTech East 2023.
Given he works on #NikkiHaley's #fundraising which uses scare tactics, it's interesting that @JohnKHall is talking about what is wrong with #political fundraising. I agree with him that it should look more like a traditional marketing funnel & not built on #Gaslighting. #CTEast23
As I listen to @shanedaprile, @brentbucci, @wlong0827, & @meghanmcanespie at #CTEast23 talk about generative #AI for #political comms & #advertising, it is obvious to me that campaigns must employ a 24/7 rapid-response team to combat #disinformation at lightning speed. #CTEast23
Listening to @meghanmcanespie, @brentbuc, @wlong0827, and @shanedaprile talk about the application of AI in comms and fundraising for political campaigns at #CTEast23. #AI #political #campaigns #Advertising #Marketing
George Potts retweeted
POWERFUL: former Navy Commander SLAMS DeSantis and right-wing cult banning books in his son's school. “I spent the last decade of my Naval career fighting religious fascism abroad. Never thought I’d have to fight it right here in the United States of America.”
The REAL reason Republican extremists want to ban books didn't occur to me until I watched this full video. Let me know if this rings true:
A normal brain EMBRACES new information; we take in diverse info from everywhere. We can discern what is true through critical thinking, and then filter out the trash. We encourage our children to do the same.
But a conservative brain HATES new information; they take in info from very few untrustworthy sources (aka Fox News), and only let those lies shape their world view. They can NOT discern what is true, because they are not critical thinkers. They can't filter out the trash.
So what is their fear based on –
Are they afraid their children can't think too?
Or are they afraid their children are SMARTER than them, and will learn the truth?
George Potts retweeted
This is just lovely, by @cwarzel theatlantic.com/technology/a…
One of the best conversations about today's #Republican Party between two #conservatives that I heard/read. Worthy of 10-minutes of your time. I am a #Democrat but believe support of liberalism is key for both parties. TY @DavidBrooksReal @BretStephen_NYT nytimes.com/2023/01/11/opini…
The #Latinx community influenced numerous #elections last cycle. We were excited @fifthinfluence to help the #Latino #GOTV effort here in Western #Pennsylvania. #politicaladvertising #politicalcampaigns #politics #latinoamerica #digitaladvertising #digitalagency
We agree. Early investment in #Latino voters pays off. We achieved impressive results this year with a #GOTV campaign for the @LatinoCC_PGH in Western #Pennsylvania. campaignsandelections.com/in… #politicaladvertising #latinx #latinoamerica #digitaladvertising #digitalagency
George Potts retweeted
According to @nielsen over 1/3 Americans stream their TV, yet @AdImpact_Pol reports 56% of #political campaign spend last cycle was on broadcast #TV & only 14% on #CTV. Mismatch and additionally troubling if you understand the targeting capabilities of #OTT. #ctinnovation22
George Potts retweeted
According to @AdImpact_Pol $548M spent on #political #advertising in #Pennsylvania last cycle. Senate race alone between @JohnFetterman & @DrOz was $309M with #Republicans outspending #Democrats significantly. Demonstrates spend alone doesn't necessarily deliver. #ctinnovation22
George Potts retweeted
From what we observed this cycle and hearing at #ctinnovation22 today, #OTT will be the dominant paid digital channel for the 2024 election cycle. Question: Will transparency on OTT exist though the next cycle? Coin toss in our opinion. #politics #advertising #digitaladvertising
George Potts retweeted
The @katieharbath from Anchor Change was surprised at the lack of spending by #Republicans on #Facebook this cycle. While @jessethomastho from @BPIMedia noted it was still important for #GOTV on the Democratic side. #ctinnovation22 #politics #advertising #digitaladvertising
George Potts retweeted
The @stevensonpj from @DNC believe campaigns need to have a professional specialized for each #socialmedia platform. This is exactly like how #advertising agencies now organize their social media teams, platform specialists and task forces by platform. #ctinnnovation22
George Potts retweeted
The @ReidVineis from @MajStratGOP & @stevensonpj at the @DNC agree that down ballot candidates must invest in a #digitalagency due to the importance and complexity of #political campaigns today. The argument we've made since pre-Covid. #ctinnovation22 #politics #advertising
