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Foleon

@GetFoleon

We empower business teams to create engaging and intelligent content experiences at scale. Tweeting about #ContentMarketing and #ContentCreation best practices.

 Netherlands
foleon.com
Joined February 2013
  • Tweets2.3K
  • Following531
  • Followers1.1K
766Media
Photo by Foleon (@GetFoleon)Photo by Foleon (@GetFoleon)Photo by Foleon (@GetFoleon)Photo by Foleon (@GetFoleon)Photo by Foleon (@GetFoleon)Photo by Foleon (@GetFoleon)Photo by Foleon (@GetFoleon)Photo by Foleon (@GetFoleon)Photo by Foleon (@GetFoleon)Photo by Foleon (@GetFoleon)
Mapping Your Content to the Buyer Journey: tycoonstory.com/resource/map… @GetFoleon #contentmarketing #buyerjourney #digitalmarketing #consideration #awareness #mapping #acquisition #contentstrategy #salesfunnel #branding
Image from TYCOONSTORY MEDIA (@TycoonStoryCo)
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Sell your brand story internally first. #dmwf #branding #storytelling @GetFoleon
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Mapping Your Content to the Buyer Journey #digital #marketing #contentmarketing #service #Revenue #Website #market #Blog #Infographic #Planning #journey #buyers #awareness #ebooks #Goals #Customer #process @tycoonstory2020 @TycoonStoryCo @GetFoleon tycoonstory.com/resource/map…
Image from Khathija Shaik (@khathijashaik21)
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Examples of Great B2B #Instagram Posts That Will Inspire You storylab.ai/examples/b2b-ins… #InstagramMarketing #SocialMediaMarketing #ContentCreation
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This is great advice 🔥 #contentcreation #Entrepreneurs
Foleon (@GetFoleon) profile pictureFoleon@GetFoleon2 Nov 2022
As a #ContentCreator, you're driving a metaphoric ship. Your words are the engine, getting the audience from start to end. ⛴️ To ensure they make it to the end destination, it's important to keep them engaged so they'll want to explore further. hubs.ly/Q01qm_8r0
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It is no surprise that video content will steal the show in 2023, however in-depth analytics and content personalisation are something to look out for as well. More from @GetFoleon #digitalmarketing #B2Bmarketing #contentmarketingtrends #content foleon.com/blog/content-mark…
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#ContentMarketing Success Stories | Healthcare - Foleon ift.tt/W9haJmu
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Stumped on what to be for #Halloween? 🎃 BE👏A👏TREE👏
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Visual content marketing trends to SEO for voice search, from harnessing the power of account-based marketing to identifying the right KPIs and metrics to measure, here are the trends that matter in 2022 to help you stay ahead of the curve. @GetFoleon foleon.com/blog/content-mark…?
Image from Tempt (@temptagency)
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How do you determine which B2B marketing trend will work for you? BBN's strategic partner @GetFoleon dives into three strategies, each proving popular in the latest marketing trends. buff.ly/3Edg7oQ #b2bmarketing #marketingtrends

3 Trends That Are Shaping B2B Marketing Today

Keeping up to date with B2B marketing trends that will work for you should be part of your process. Get to know these three trends that are shaping B2B marketing today.

foleon.com
Image from Benjamin Jacquet (@BenjaminJcqt)
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Sales collateral is any kind of document or media that helps support the sales process and moves leads through the sales funnel. - @GetFoleon 💰 So why is #SalesCollateral important, and how do you write sales copy that sells? 🧾 Let’s take a look: ow.ly/ApB450L1cA3
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#ContentCreators, there's more to measure than traffic and conversions.💡 Your sales team might have forgotten about content as a #LeadGen tool, but your #Marketing team hasn't. 7 KPIs that can help measure your #ContentMarketing . 👇 hubs.ly/Q01pb9XV0 via @GetFoleon
Image from Global Honey Bee (@GlobalHoneyBee)
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How do you determine which B2B marketing trend will work for you? BBN's strategic partner @GetFoleon dives into three strategies, each proving popular in the latest marketing trends. buff.ly/3Edg7oQ #b2bmarketing #marketingtrends
Image from BBN International (@BBN_B2B)
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Best LinkedIn Groups every #Entrepreneur should Join. Are you an Entrepreneur and looking to build relationships, learn and share your knowledge? Check out our list of Best #LinkedIn Groups every Entrepreneur should Join. #Startup #Scaleup #Business buff.ly/3LAwqwQ
Image from GlobalOwls 🌎 (@GlobalOwls)
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#cmworld @MarkHarrison3 creators can do more than business. Challenge yourself to be a change maker instead of a marketer. How could your skills be used for more than work?
Image from Christopher S. Penn (@cspenn)
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Learning about a strong brand voice from @annhandley at #cmworld. #contentmarketing
Image from Buddy Scalera | Content Strategist (@BuddyScalera)
Image from Buddy Scalera | Content Strategist (@BuddyScalera)
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Every piece of content that we produce, publish is an opportunity to create an “it’s me!” moment - having your buyers seeing themselves in your content, using your product, etc. @MarketingProfs @CMIContent #cmworld
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#cmworld @DrewDavisHere create rare content in a 4:1 ratio to common content. Focus on how to influence those who make decisions with content instead of pandering to search engines.
Image from Christopher S. Penn (@cspenn)
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There are many directions you can go with your content marketing. #CMWorld #contentmarketing
Image from Dennis Shiao (he/him) (@dshiao)
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What is your real role…? Are you helping others belong? I love how @MarkHarrison3 frames purpose for a marketing audience. #cmworld
Image from Ann Handley (@MarketingProfs)
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