Case Stephens

I'm seeing a swell of so-called “book marketing” experts. Almost all of their accounts look freshly created. I've gotten lots of DMs from them. I'm also a marketing, branding, and social media professional by day, as it is my day job. They ask me how I'm doing and ask what I write even though my genre is in my bio. Lots of these accounts come across as fishy/fake/spammy. When I asked one of them, who kept DMing me for their resume, they got offended and asked why I needed it. Look, if you're going to pitch writers some marketing package that they have to pay for, you should have the following: 1.) A website 2.) A resume 3.) References 4.) Data analytics and proof you helped authors out Without these, please do not DM hard-working writers trying to make a living. As someone with a master’s degree and 22 certifications in marketing, creative strategy, and social media - I know what to look for. I legitimately have a certification on every platform. If you go on my website, everything is listed on the front page, including all of my education. Without the above (resume, website, references, data analysis/proof) these accounts are highly suspicious. #WritingCommunity #SocialMedia – at Redondo Beach, CA