Imp's Mom retweeted
Just curious, which company is making headphones with such INSANE noise cancellation? Girl standing right in the middle of the road, holding up all the traffic, and can't even hear the horns blaring around her !
Who throws away diyas? We've been using ours for years.
These diyas have already been used, but I honestly feel bad throwing them away because they are still perfectly intact. They aren’t expensive, and it’s not that we can’t buy new ones next year. But I don’t like throwing away things that are still in perfectly good shape. Is there anything we can do with these used diyas?
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Imp's Mom retweeted
There’s an entire generation of people who have never experienced the emotional roller coaster of burning a CD and having it fail at 98.7%
Imp's Mom retweeted
I watched cartoons like this as a child and you expect me to be normal 😹
Readers added context they thought people might want to know
Engagement farming accounts repost this same cartoon video every time, do not interact and help demonetize farming accounts x.com/FranIsHereLOL/…
So tired of all the EGC on SM. Still jarring to see my colleagues after hours.
Retargeting ensures I see it all on repeat x2.
Cons of working in D2C.
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Imp's Mom retweeted
hes giving her a tattoo while being professional, not fucking her. thats the difference dumbass. no blue check either, youre just being stupid and cringe for free huh
This quoted post is unavailable.
Imp's Mom retweeted
Until I saw this post below, I scrolled past this video on my TL, and had mentally slotted it as ‘new age wannabe Gwen Stefani music artist from somewhere in the West’.
It is too dark, too flowerless, too joyless, too graceless to strike me as anything related to Diwali.
Apple’s new Diwali film (Step Into the Light) is visually stunning. But there’s something oddly outside-in about it, despite Juhi Chawla.
The ingredients are beautifully Indian... Raw Mango textiles, Tijara Fort, a 90s Bollywood song. The gaze *feels* international. It celebrates the appearance of India without quite capturing the experience of being Indian. It plays more like a luxury fashion film than a Diwali ad rooted in how the festival is actually lived.
Diwali isn’t just an aesthetically pleasing celebration of light. It’s family, rituals, food, noise, neighborhoods, memories, and many small human moments. The film captures India’s visual vocabulary beautifully (which makes sense for a camera demo), but it’s far less interested in its emotional texture.
The contrast with Apple’s Chinese New Year films is striking. 'Three Minutes' (2018), 'Daughter' (2020), 'The Comeback' (2022), 'Little Garlic' (2024) and 'I Made a Mixtape for You' (2025) are built around recognizably Chinese people... relationships, family dynamics, inter-generational tension, etc. The festival isn’t a backdrop, but woven into the story. The iPhone is shown off through the storytelling, not the other way around.
'Mixtape' is the telling illustration. It has the same ingredients as this Diwali film - 90s songs, dance, nostalgia. But they’re built around a young man dodging his family’s marriage questions on his way home for the New Year. Same toolkit, totally opposite result!!
And it isn’t about who’s behind the camera. Several of the China films were directed by Westerners; the Diwali film was directed by an Indian. The gaze probably comes from the brief.
So, China gets 15–20-minute short films. India gets an Instagram reel. YOu could argue that market size explains part of that. But still doesn't explain the difference in curiosity (or the lack of it).
Apple’s Chinese films are interested in what it feels like to be Chinese.
Apple's Indian films are interested in what India looks like, as seen from the outside.
P.S. The song, 'Roop Suhana Lagta Hai', is credited to Anu Malik, but it’s A R Rahman’s uncredited 'Ottagathai Kattiko' from the Tamil original.
#advertising #marketing #deepavali #diwali
Imp's Mom retweeted
We don't. Our kidneys automatically shut down during menstruation. That's literally why it's called a period. Because everything stops. Hope this helps! 🥰
Imp's Mom retweeted
No KRAs, syncophantic staff, housing in premium areas and free transport plus no accountability means they think they can lord over people dependent on them for signatures.
Imp's Mom retweeted
Posted this in 2024.
No heroine poster.
Most dismissed the film just by looking at the casting.
An 8 hour cinematic experience shot in just 16 months.
Released in two parts.
No paid PR campaign needed.
The edits became a massive trend.
No Gulf or China release.
Record breaking box office collections despite being A rated.
Incredible repeat value.
Toxic even postponed its release to avoid the embarrassment of clashing with it.
No other film will ever match the phenomenon that Dhurandhar created. 🔥
This is what movie dreams are made of! 🔥
Thank you @RanveerOfficial @duttsanjay #AkshayeKhanna @ActorMadhavan @rampalarjun #JyotiDeshpande @LokeshDharB62 @jiostudios @B62Studios and my entire team for giving me this opportunity!!
Now, Let’s create HISTORY
See you all in cinemas! 🙏❤️
Imp's Mom retweeted
A relationship is partly two people learning to live with the fact that they experience the same events differently. One remembers the conversation. The other remembers the tone.
Both are convinced they remember it correctly.
Imp's Mom retweeted
My scooty is over 15 years old, and today I was fined ₹3,000 simply because its 15-year registration validity had expired.
But what is the logic behind this?
My scooty is in perfectly good running condition. I get it serviced regularly and maintain it properly. Just because it has crossed 15 years, does that automatically make it unsafe?
If the government can penalize me for using a well-maintained scooter because of its age, then who is going to hold the government accountable for potholes and broken roads that damage our vehicles and put our lives at risk?