Audience Strategist & Marketing Consultant. I help brands understand people so they can relate, connect, and grow. Tweets: Marketing, Audience, Culture
Halifax, Nova Scotia
Joined July 2009
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India White retweeted
This is INCREDIBLE.
KJ (now 9.5 months old) had a rare monogenic disorder, a mutation of a single gene.
We can now create custom gene-editing therapies tailored to a patient's exact mutation. A lipid bubble delivers instructions and CRISPR, which crawls along the DNA to find and fix the error.
KJ’s treatment was personalized so CRISPR could target his specific mutation. The same method could be reused for others, just swap out the guide for the other genes.
There are 30 million Americans who have rare diseases. This is potentially one of the most transformational technologies in healthcare.
It could also help with more common conditions like sickle cell, cystic fibrosis, Huntington’s, and muscular dystrophy.
The doctor said this “is a triumph for the American peoples’ investment in biomedical research"
The breakthrough was built on decades of U.S.-funded science, from bacterial immunity to CRISPR, genome sequencing, and rare disease research.
“I don’t think this could have happened in any country other than the US" said Dr. Urnov🇺🇸🇺🇸🇺🇸
Breaking News: A baby with a rare disorder made medical history by receiving the first custom gene-editing treatment. The technique used has the potential to help people with thousands of other uncommon genetic diseases. nyti.ms/4j3xGs8
India White retweeted
UM. @DunkinDonuts just launched a 7 MINUTE MOVIE VERSION of the DunKings nitter.gq/i/status/1888738294650…
India White retweeted
Dr. King once said, "Everybody can be great, because everybody can serve." True greatness lies in lifting others, making a difference, and serving with purpose. Let’s honor his legacy by finding ways to serve and create a better world together. #MLKDay
ALT A black and white photo of Dr. Martin Luther King Jr. sitting at a desk, looking down at paperwork and books spread out in front of him. Behind him is a bookshelf full of books.
Why do the world most advanced audience intelligence platforms first focus on demographics in their results when their whole selling point is getting away from demographics and closer to WHO your customer is?
Startups: Your product might be amazing, but if you don't know who you're selling to, you're doomed to fail. Know your audience, then build for them. #StartupTips #AudienceFocus
Think beyond demographics. What are your audience's interests, motivations, and pain points? This deeper understanding drives more meaningful engagement. #AudienceUnderstanding #MarketingInsights
Remember, your audience is dynamic and ever-changing. Stay agile, keep listening, and continually adapt your strategies to meet their evolving needs. #AgileMarketing #AudienceAdaptation
Are you speaking your audience's language? Tailor your messaging to resonate with their values, needs, and aspirations. #AudienceEngagement #MarketingTips
Knowing your audience is the foundation of effective marketing. Without it, you're shooting in the dark. Invest time in audience research for better results. #MarketingTips #AudienceResearch
Data is just the beginning. The real magic happens when you turn data into actionable insights. Use tools like @Audienseco to see the bigger picture. #DataDrivenMarketing #AudienceIntelligence
Audience intelligence is about more than numbers. It's about understanding the stories behind the data. Get to know your audience on a deeper level. #AudienceStories #Marketing
Marketers often get trapped in the 'what we do' mindset. Remember, it's about how you make your customers' lives easier, better, or more enjoyable. #CustomerExperience #ValueProposition
The ultimate goal of audience intelligence is to create value for your customers. When they win, you win. #CustomerValue #AudienceIntelligence
Customer feedback is gold. Listen to it, learn from it, and let it guide your strategy. Your audience knows what they want—are you paying attention? #CustomerFeedback #MarketResearch
Marketers tend to focus on what they offer rather than how it helps their customers. Shift your perspective: what problems are you solving for them? #CustomerCentric #Marketing
Tools like @AudienseCo, @Affinio, @SoPrism, and @sparktoro aren't just for data collection—they're for uncovering insights that drive real connections with your audience. #MarTech #AudienceInsights
Customer-centric companies outperform the competition. Shift your focus from 'what we do' to 'how we help' to see the difference. #CustomerCentricity #MarketingStrategy
Understanding your audience isn't just a one-time task; it's an ongoing process. Dive deep into their needs, preferences, and behaviours to create truly impactful strategies. #AudienceIntelligence #MarketingStrategy