India White (@IndiaAM) header
India White (@IndiaAM) profile picture

Audience Strategist & Marketing Consultant. I help brands understand people so they can relate, connect, and grow. Tweets: Marketing, Audience, Culture

Halifax, Nova Scotia
Joined July 2009
Photo by India White (@IndiaAM)Photo by India White (@IndiaAM)Photo by India White (@IndiaAM)Photo by India White (@IndiaAM)Photo by India White (@IndiaAM)Photo by India White (@IndiaAM)Photo by India White (@IndiaAM)Photo by India White (@IndiaAM)Photo by India White (@IndiaAM)Photo by India White (@IndiaAM)
India White retweeted
This is INCREDIBLE. KJ (now 9.5 months old) had a rare monogenic disorder, a mutation of a single gene. We can now create custom gene-editing therapies tailored to a patient's exact mutation. A lipid bubble delivers instructions and CRISPR, which crawls along the DNA to find and fix the error. KJ’s treatment was personalized so CRISPR could target his specific mutation. The same method could be reused for others, just swap out the guide for the other genes. There are 30 million Americans who have rare diseases. This is potentially one of the most transformational technologies in healthcare. It could also help with more common conditions like sickle cell, cystic fibrosis, Huntington’s, and muscular dystrophy. The doctor said this “is a triumph for the American peoples’ investment in biomedical research" The breakthrough was built on decades of U.S.-funded science, from bacterial immunity to CRISPR, genome sequencing, and rare disease research. “I don’t think this could have happened in any country other than the US" said Dr. Urnov🇺🇸🇺🇸🇺🇸
Breaking News: A baby with a rare disorder made medical history by receiving the first custom gene-editing treatment. The technique used has the potential to help people with thousands of other uncommon genetic diseases. nyti.ms/4j3xGs8
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India White retweeted
UM. @DunkinDonuts just launched a 7 MINUTE MOVIE VERSION of the DunKings nitter.gq/i/status/1888738294650…
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India White retweeted
Your daily moment of zen, brought to you by Nova Scotia
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India White retweeted
Dr. King once said, "Everybody can be great, because everybody can serve." True greatness lies in lifting others, making a difference, and serving with purpose. Let’s honor his legacy by finding ways to serve and create a better world together. #MLKDay
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If you want to attract an engaged audience, communicate your core values in every piece of content.
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Contrary to wishful thinking, you don't get paid for effort, hard work, or passion. You get paid when you solve expensive problems for people with money.
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India White retweeted
I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made) I’ll pick the winners in 72 hours
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After 4 months of hustle, my Twitter following grew from 293 to 445. Clockk sign-ups due to social stayed flat. Pretty lame 😩. Then I discovered 25,000 “Twitter followers” I didn’t know about 😲. The reason: I was too afraid to see them.
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India White retweeted
Building a health-related mobile app? We've just launched our third post in a series on health-related mobile app development. This one tackles the major topics of integrating Google Fit and Apple Health. Check it out and hit us up with Qs👇 #healthtech m1nd.se/3gUsxWg
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24+ Must-Read Marketing Books (Written by Women) buff.ly/3fbkcNs [thanks for including me @anngynn @CMIContent + thanks for the love @dshiao @MoninaW @IndiaAM @AdelKarpenkova @Greencognito & others not on Twitter!]
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India White retweeted
What’s the difference between Social Listening and Social Intelligence? Find out:
Social listening shouldn’t be confused with social intelligence and vice versa. Not sure what the difference is? Check this out. amp.gs/WK1x
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India White retweeted
Wondering what the difference is between Social Listening and Social Intelligence? 👇👇👇 #socialmediamarketing #audienceintelligence #mrx
This is a great article for anyone battling with questions over the difference between social listening and social intelligence. Read more: thesilab.com/the-difference-… #socialintelligence #sociallistening #socialdata #customerinsights #voiceofcustomer
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100% of my freelance work since May has been because of Twitter. I’m just being myself on here. Keep tweeting your POV. Your views compound over time. You’ll attract the kind of work that matches the energy that you put out.
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India White retweeted
Most important lesson I have learned across 3x startups is to obsess about building the absolute best team and then empowering them. If you get that right, almost everything else works out.
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Many people love the idea of working at a startup. Very few are cut out for it. This is one of the hardest things to screen for when interviewing people is who will thrive in an unstructured environment.
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"You've got to start with the customer experience and work backward to the Technology. You can't start with the technology and then try to figure out how to sell it" – Steve Jobs
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We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵
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The only ambulance I want picking me up
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India White retweeted
“Something to think about: the Earth is 4.6 billion years old. Let's scale that to 46 years. We have been here for 4 hours. Our industrial revolution began 1 minute ago. In that time, we have destroyed 50% of the world's forests. This isn't sustainable."
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What marketers say about a brand needs to fit with people's practical experience and personal feelings toward it. The objective should be that brands belong to the people who use them, not to the marketers who promote them.
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