The real advantage wasn’t the 26 million followers. It was his decision to get closer to people who had already achieved what he wanted.
Sometimes, one conversation can change how you see your own goals. But the real work starts when you turn what you learn into action.
At just 24 years old, he’s built a $37 MILLION media empire, and it all started with the courage to walk up to strangers on the street.
James Dumoulin, co-founder of School of Hard Knocks, now has more than 26 million followers and has interviewed 70 billionaires, including Mark Cuban.
But he’s not just making viral videos.
Dumoulin says he’s turned that attention into four businesses, some generating seven- or eight-figure revenue, by surrounding himself with successful entrepreneurs and learning how they operate.
Now, he’s sharing the one decision that changed everything. See how he turned a spontaneous encounter into a multimillion-dollar business empire: foxbusiness.com/media/how-24…
A goal becomes easier to act on when the next step is clear.
Write down the outcome you want. Then ask:
What's the smallest action that gives you useful information?
Begin there.
3
20
Inubi retweeted
Day 3 of building Inubi 🚀
Created a new X account for the brand: @inubihq.
We’re building something to help people turn big ambitions into small, manageable steps and make real progress.
Our generation has big dreams. Let’s make them achievable.
Building in public. Let’s go! 💪
Inubi retweeted
Day 2 of building Inubi.
Yesterday night, I started building the Inubi waitlist.
I thought it would be a simple task. I was wrong. 😂
Hours went into fixing DNS, connecting the domain, dealing with security warnings, Vercel deployment issues and Supabase API keys.
Bolt’s free credits ran out along the way.
I went from ChatGPT to Gemini, then TikTok and YouTube tutorials, trying to understand what was going wrong and how to fix each problem.
And here’s another part of the story.
I don’t have a laptop. I’ve been doing all of this on my phone.
I continued this morning and spent over four more hours troubleshooting.
There were moments when the website loaded but the waitlist form refused to work. Fixing one issue brought another.
But eventually, we got it working.
Today, Inubi has:
A live website.
Its own domain, inubi.tech.
A working waitlist form.
A successful Supabase connection.
I’m learning a lot through this process. Sometimes building means knowing what to do. Other times, it means knowing where to look when nothing works.
Day 2. Built on a phone. Powered by persistence.
We move. 🚀
Inubi retweeted
My dream is to help people stop giving up on goals they once felt excited about.
I believe a large part of the world’s population has big dreams, but many set the bar so high that taking the first step feels overwhelming. They end up stuck, discouraged, or abandoning those dreams.
I want to change how people approach their goals by helping them lower the bar, break big ambitions into manageable steps, and make consistent progress.
That’s why I’m building Inubi.
Inubi will help people turn meaningful goals into actionable steps and connect with people from different fields who offer fresh perspectives, ideas, and accountability.
My dream is to make big dreams feel achievable, one small step and one meaningful connection at a time.
#dreamfund
Inubi retweeted
I am building Inubi, and this is more personal than starting another business.
I’ve always struggled with consistency.
I get excited when I start something new. I enjoy the process, the ideas and the early progress. But when results don’t come within days or weeks, I start losing motivation. Sometimes, I abandon the project and move on to something else.
I’ve wondered whether I have ADHD, although I’ve never gone for an assessment. I won’t claim a diagnosis, but I know the challenges I experience with focus, motivation and consistency.
Then I joined an online event by @simonsquibb World’s Biggest Business Competition.
That experience changed how I looked at the idea I originally wanted to build. It helped me recognise implications I hadn’t considered and made me rethink the direction.
That’s part of how Inubi evolved.
Today, I’m exploring how to help people break down their goals into manageable steps, make progress and eventually build meaningful connections through accountability and roommate matching.
I’m a founder, product manager and researcher, still learning as I go.
I don’t have everything figured out.
Over the next 30 days, I’ll share the research, decisions, mistakes, experiments and lessons behind building Inubi.
I’m also hoping to learn something about myself along the way.
This is day one.