Founder of Shoff Accounting | Helping business owners make more money by clarifying their financial and tax situation
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Joined December 2018
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J. Shoff • Business Accountant retweeted
the reason why soccer’s not a thing in america is because its entertainment payoff distribution has a mode near zero.
you can sit through 90 min & the modal outcome is nothing fucking happens. american sports solved this with guaranteed event frequency… e.g. baseball gives you a discrete resolution every ~30 sec, & american football every play. the floor is high even when the ceiling is low.
while soccer is a lottery ticket.. you occasionally get mexico/england, otherwise you get the snoozefest that was portugal vs spain.
J. Shoff • Business Accountant retweeted
It’s unbelievable to me how little risk tolerance most people have.
Especially considering how important it is to success.
J. Shoff • Business Accountant retweeted
I think I want to stop using Chrome. It is so incredibly resource intensive for no reason whatsoever.
What browser do you use?
J. Shoff • Business Accountant retweeted
My 9 year old son just asked if he could ask the neighbor if she will give him $10 to walk her dogs.
I laughed at him and then quickly corrected myself. This kid has 4 figures in the bank from all his side hustles.
He's learning so much.
Adults could learn from him.
J. Shoff • Business Accountant retweeted
One of my service technicians made a major mistake on Friday night, which resulted in a fried motor, board and sensor on an 11 yr old unit.
Immediately I told my tech to tell the customer the truth and I'd have a team our Saturday morning to fix it.
Couldn't fix it.. distributor was closed till Monday.
Total parts cost to fix it? $1800 plus labor and we were going to eat it and take a $2500 loss in total.
Remember we were honest with the customer?
Her response...
No, don't do that. That's crazy to put that money into an 11 yr old system. I'll just buy a new system from you and you can install it tomorrow.
She loved our honesty and said that was worth all of it. Gave her a good deal and we get to make a little money instead of losing.
J. Shoff • Business Accountant retweeted
Major life hack: Don't complain, ever. Nobody likes a complainer. They drain the energy of everyone around them. It's exhausting spending time around someone who constantly complains about things outside their control. If it’s within your control, go do something about it. If it’s not, you’re just wasting energy thinking about it. Complaining gives too much power to the thing. Take back that power.
J. Shoff • Business Accountant retweeted
3 ways to sell a business (most people only think of one):
– Full cash exit: clean and simple, but rare unless the business is very strong and transferable
– Seller financing: you get paid over time, which makes the deal easier for buyers and often gets you a better price
– Earn-out: part of the payout is tied to future performance, so the buyer takes less risk upfront
Most owners wait for the “perfect buyer with full cash.”
But deals happen when you’re flexible on structure and clear on what you actually want, speed, price, or certainty.
J. Shoff • Business Accountant retweeted
"The greatest burden a child must bear is the unlived life of the parents." —Carl Jung
Here’s a piece of contrarian parenting advice:
Be a little selfish.
After having kids, too many parents surrender their life as an individual. They stop pursuing their passions, don’t travel, give up their me-time, and get out of shape.
The intent is positive, but misguided. What message are you sending?
If there’s one thing I’ve learned about parenting, it’s this:
Kids are poor listeners, but astute observers.
What you say matters very little.
What you DO is everything.
Your kids don’t need a martyr, they need a model.
On airplanes, they instruct us:
“Put on your oxygen mask before helping others.”
On the surface, it seems selfish… but it’s better for everyone.
Parenting works the same way.
Give your kids the gift of front-row seats… to a life well lived.
J. Shoff • Business Accountant retweeted
there's a huge difference between being:
1. Well Known (a lotta people know you)
2. Known Well (some people know you really really well)
don't create content to be "well known" by random people
put yourself out there so that you can be "known well" by like minded ppl
J. Shoff • Business Accountant retweeted
Low-agency people are embarrassed by exposure: being seen trying and failing, being seen as incompetent, being seen as different.
High-agency people are embarrassed by waste: wasting their potential, wasting opportunities, wasting time performing competence instead of building it.
High-agency people seem to have this weird immunity to embarrassment.
Getting rejected? Not embarrassing, that’s just data collection.
Looking naive? Not embarrassing, that’s just information asymmetry you’re fixing.
Breaking minor social rules? Not embarrassing, most rules are just Schelling points anyway.
What would be embarrassing to them is not trying. That’s the thing they can’t live with.
J. Shoff • Business Accountant retweeted
This app is amazing
The national association of home builders saw my posts
And invited me to come speak to their members about my innovative home building techniques
Let’s build 100,000 homes together!
J. Shoff • Business Accountant retweeted
having owned multiple businesses, from 8 figures to zero, i have been through it all. here's my best business advice:
avoid letting close friends or family partner/invest/be involved. full stop. in fact, avoid partnerships or investors at all costs if possible in general.
J. Shoff • Business Accountant retweeted
Ai job loss- my perspective as the decision maker in a $100,000,000+ company:
1- ai job loss is over hyped.
we have fired zero people because of ai
we have fired people for refusing to do the work on their job description. we have fired people for being bad at their jobs. we have fired people for not trying to use new tools.
But we are still set to SLOWLY increase headcount this year. maybe net 2-5 people.
2- the real effect is job growth slowing.
I will always need someone who "owns" a vertical.
I have an inventory director. She needs to be the decision maker in all inventory planning.
Agents SHOULD help her. Agents should do most of the work.
But it needs to roll to a human.
If she is gone, it has to go to my COO or me.
Just not functional at a large org.
I see the revenue per person target just increasing.
1 million was gold standard.
Now its 2m. and by 2027 it will be 5m.
More work being done. the same number of humans in the loop- not less.
3- The stagnation in the knowledge work market will be offset by the demand in blue collar work.
this is obviously happening right now.
My brother in law is a welder. there is unlimited demand.
we run a production facility. that has doubled in 12 months.
There could very well be a decline in "email" jobs.
but that decline will be modest, and will be more than made up for in the blue collar boom.
eventually, we will build houses and mines and factories in america.
4- every 20 years, the hot job has to change.
It was finance in the 80s. tech in the 2000s.
and now it will be plumbing and electrician.
I remember the "learn to code" movement around coal miners. It came off as mean and tone deaf.
but I think we will need a program to teach former product managers from SAAS companies to learn to weld.
5- Jobs are fake.
In 1800, 95% of people were farmers.
In 1900, 80% of people were farmers.
In 2026, 3% of people are farmers.
If you went back in time to 1880, and explained your job to a coal miner, he would assume you were the god king of earth.
But no, we just tippy type and order private taxi for our food.
The work we do just changes.
we are going through a change now.
on the otherside, I think there are higher wages and lower prices for everyone.
service work will be seen as high status.
baristas will make 100k a year.
the future will be awesome, because tech will do more and more of the work.
like farming today.
----
Not financial advice, but I dont believe the doomerism.
Im daily cost averaging into the market.
We are going to see the single biggest quality of life jump EVER.
4 day work weeks, higher saleries, people building shit again.
as you know, I am an optimist.
NEVERDOOM!
J. Shoff • Business Accountant retweeted
More people should have kids.
Completely changes everything about your perspective and worldview.
Being a parent forces you to stop thinking about yourself so much.
Humans are one of the only animals who are selfish well beyond survival, but we’re also uniquely capable of the opposite (sacrifice, charity, moral restraint, altruism, love).
Something about having kids forces you to stop being selfish purely for status and dominance and makes you exhibit those opposite qualities which inadvertently make us human.
Human survival and procreation is the ultimate paradox.
J. Shoff • Business Accountant retweeted
When you find a pair of running shoes that are super comfortable and also fit your style perfectly, order ten pair immediately and stick the extras in a closet because they absolutely will be discontinued soon.
