Jake Sherman

Today, we’re launching Original Content Rewards. The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more rules and exceptions, but ultimately the better decision was to start fresh and build a program designed from day one to reward originality. Original Content Rewards is the result. This program is built around a simple idea: reward the creators who bring original ideas, expertise, creativity, and unique perspectives to 𝕏 -- not those who have become best at gaming the system. This is just the beginning. We’ll continue refining the program, improving our models, and raising the bar over time. But we’re so excited to keep investing in the creators who inform us, entertain us, make us laugh, teach us something new, and drive meaningful conversations on 𝕏 every day. To everyone who creates original content on 𝕏 and makes this a better platform every day: thank you. We’re excited to keep building for you.