Filmmaker • I create documentaries for entrepreneurs who are rebranding, pivoting, or scaling.
Pompano Beach, FL
Joined April 2009
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Jude Charles retweeted
This might be a hot take, but the real AI divide will not be rich versus poor or young versus old. It will be curious versus afraid. The tools are nearly free and getting better every month. The only thing standing between most people and that leverage is a decision.
Jude Charles retweeted
AI won't replace creators. It'll replace the boring parts
Editing, subtitles, dubbing, uploads
The creators who use it will simply out-post everyone else
Jude Charles retweeted
My take on agentic video editing
(Not that I know anything about editing)
if you're an editor in any post-production pipeline, you need to be using it. and if you're an assistant editor….
on this project I wore a lot of hats.
normally post alone would need assistant editors, an editor, a sound designer, a mixer, a colorist, a post supervisor, all those people. pretty standard.
my friend Opus 5.5 handled probably 40–50% of that for me. gave all the grunt work to Opus.
Then I spent my time on pacing, shot selection, and moving the story.
where I found the most value 👇
1. transcripts matched to my beat sheet
AI transcription in DaVinci has been around forever. but having it take every transcript and match it to the beat sheet of the story I wanted to tell? that cut a 1 hour interview down to 6 minutes of potential footage to use.
2. Shot type matching
I had it analyze all my footage and organize everything. medium close-ups, close-ups, wides, inserts, things of that nature. Then it matched all of it back to the shot list me and the DP made.
3. Sound Design Organization
I've collected thousands of whooshes, hits, etc. over the years. having it build out those bins is huge. I didn't have to spend days searching.
4. Sound Sync
multiple cameras, dual-system audio, a ton of takes. it synced everything off the slate. no more sitting there lining up waveforms. honestly, I don't really see the need for a slate if you have scratch audio. unless your editor still wants to organize by shot list.
5. Balancing Audio
I love sound design, but I wouldn't call myself a certified sound designer. it balanced everything based on a reference video I sent in from another shoot.
6. Creative plugins (film look)
I don't know if I'd classify this one as agentic, but the new tool from @osmo_studio is great for film looks. I used it a bunch on the b-roll and inserts here. new age of plugins.
for a project like this, AI couldn't do every single thing. it was basically an interview. You don't know exactly what's going to happen. we had specific shots we needed, and a certain look and feel I wanted as the director.
I’m always tasked with wearing lots of hats, that’s how I’ve been able to find a creative career. No I’m not using ai perfectly, no one ever will. But damn it’s nice to have an assistant.
We’ve teamed up with @simonsquibb to launch the World’s Biggest Business Competition, and to ask you one question:
What’s your dream?
There’s $1,000,000 behind the answer. It starts October 24th.
Link and terms below ↓
Jude Charles retweeted
I’ll say it again and again, we are entering an era that will reward systems thinkers.
Systems thinking is the ability to understand how the parts of a broader system connect and influence one another over time. It means recognizing feedback loops, anticipating consequences, and understanding how a decision in one area can create trade-offs in another.
The boundaries of our professions have always been narrower than the consequences of our work. As AI begins to blur these boundaries, and as our world becomes increasingly interconnected in non-linear ways, systems thinking will become essential.
I don’t think this signals the end of expertise, as some people proclaim. But the ability to zoom out and make connections across a broader system will be crucial.
Read my latest Substack on systems thinking (link in comments)
Did not see this coming from Wisita.
Today's a big day at @Wistia.
We're launching @Mochine_ai, our new AI video editor that adds motion graphics to your boring talking-head videos and makes them a hell of a lot more interesting to watch. And I'm so excited for people to finally get their hands on this thing.
I've spent the last few weeks watching our team build, experiment, break things, fix things, and make Mochine better every single day. It's been incredible to watch.
We're almost 20 years into building Wistia, and I don't think I've ever been more excited about what we're making.
I'm so damn proud of this team.
Please go play with Mochine. Make the wildest thing you can think of. Push it. Tell us what doesn't work. Tell us what you love.
I can't wait to see what you make.
Try it: mochine.ai/
I’ve spent about 106 hours over 30 days testing agentic video editing on 8 long-form projects.
Here are 6 things I'm seeing from real tests:
1. Saving us at least 50% of time
As a company, we were already using AI for admin work. This is the first time we've used it for creative and technical work.
I create documentaries for entrepreneurs who are pivoting, scaling, or rebranding.
A 20-minute documentary takes my team 100 to 150 hours to edit.
After 30 days of using AI in video editing (Sept 28 - Oct 28), we spend half that time.
This is not a guess. These are real numbers from real projects.
2. Don't believe the hype
I don't believe the hype that AI will take jobs. It will make them better. A human will always be involved. How involved is what's changing. I’m still hiring video editors. One line I added to the role? "Knows how to build systems around agentic video editing."
I also don't believe the hype that NLEs will go away. They will have fewer jobs to do, as other apps take over editing short-form videos like ads.
3. Process matters most
I didn't go in expecting AI to one-shot my work. It's not realistic to expect this. But the process you already have will make it close to possible.
I turned my process into SKILLS. It feels like a copy-and-paste of what I already do, but without doing the work by hand. It does the work in 6 phases with human checks within each one.
I have run a video production company for 20 years. My process was pretty dialed in. Still, this showed me gaps I could fix. More than that, it helped me fix them faster.
4. It fixed the boring parts
- Cutting an interview at every turn.
- Syncing 20 interviews by sound.
- Writing a note for each part.
- Marks on the exact frame.
- Transcripts.
On a documentary, this part alone can take us 10 to 15 hours, sometimes more. Now AI does it.
All of it now happens in Adobe Premiere Pro, saved to files, in one pass when we set up the project.
The craft is untouched. The grind is gone.
In documentary work, your project lives and dies by how well organized it is. AI made it easier to do this part inside our own system.
5. I'm training it on my past projects
I do this through Adobe Premiere Pro MCP.
It does not just see the final cut. It sees the early drafts too, and what changed from one draft to the next. Some of these projects run close to 2 hours. It's learning the full gamut of work I do and have done over 20 years.
Also, I run it as a blind test first, to see what patterns it finds on its own. Then I fill in the gaps. This is helping it cut better over time. This part is the part that compounds. Instead of 100-150 hours per project, eventually down to 30-40 hours.
One more thing helps here. 3 years ago, I pivoted my business to serving a very specific niche. A niche within a niche. That also helps me dial in processes and save time. Fewer variables to contend with.
Add in AI, and it keeps compounding.
6. What it cannot do yet
It is not doing the creative work of cutting together the story. But that doesn't mean it won't happen. I see this happening in the next 6 months.
The system is only getting smarter, and I'm training it to do so. This is the real recursive self-improvement.
It's silly to ignore what AI is doing to video editing. The work it's doing today wasn't possible 6 months ago. What it will do in another 6 months will no doubt blow my mind.
I’d rather use the tool to make my work better. That's all AI is. A tool. A tool my team and I can use to spend our time on work we love.
The interesting thing about this is that I plan on hiring a new full-time editor in the next 30 days. One of the new requirements as part of their role is knowledge of/developing systems around agentic video editing.
A few thoughts on agentic video editing I’ve had over the last few days:
1. 99% of ads should be edited agentically now. If your editors are still editing in the timeline, they’re falling behind. I got a message from my senior VE saying that he’s putting out 5x edits/day now at the same quality he was before.
2. The conversation with video editors will be uncomfortable because the timeline is all they’ve ever known. Some will be hesitant and some will be fearful for their job. I think the best way to address this is head on. The tech is inevitable, but having taste is still going to be incredibly valuable to train and give feedback to agents. Those who have this will become more valuable, those who don’t will struggle.
3. Opus 5.5 can natively edit all of your ads without needing any MCPs or plugins. I’ve tried the alternatives and couldn’t find anything that was significantly better than doing everything inside of Claude.
4. Have your senior editor(s) build skills for each style of edit (e.g. mashups, UGC, AI animations…). You can build these by feeding 4-5 inspo edits to Claude and tell it to make a skill out of it. I prefer building lots of mini-skills to one big video editing skill, so that the context stays as relevant as possible.
5. Once you have a base skill (e.g. ugly ads edits), the best way to train it is through feedback loops. Have the skill re-edit the last 25 ads each senior edited then put them in an artifact, and have the senior VE give feedback on each. Keep doing this until the skill is refined and it understands what a good edit is.
6. If you do this, there’s no reason why you shouldn’t be able to make edits that need little/no feedback. Most of ours are approved after v1 or v2, sometimes v3.
7. Only A-player editors should be training the skills.
8. Re adoption in the team, the AI champion builds the v1. Then get out of the way. I’m not the best editor on my team, so my job is to build the harness that lets the best editors train the skills, not build the skills myself.
9. If you want to supercharge this process, have your top editors record their screen as they edit. Turn on Gmeet or loom and get them to narrate the reasoning behind their process. E.g. why they chose this cut, pacing or b-roll clip…this is all context that gets fed into your skills.
10. It takes time to build, train and refine these skills. You have to go through the dip to get out the other side. Budget time in for senior VEs to work on this - otherwise you’ll end up with skills that put out subpar edits and don’t save you much/any time.
11. Operate under the assumption that this is the worst video editing is ever going to be. Opus 5.5 can do most of our editing today…what will Opus 6/Fable 6 be able to do? The editing skills you build are only going to become more valuable as the tech evolves.
I still don’t think people realise how big video editing being unblocked is. Things that I thought were 3-6 months away are now on the table.
Will continue to share more as I learn. CRAZY, crazy times.
Jude Charles retweeted
Writing is the superpower of humankind. It is our truest form of magic.
Writing allows you to conjure up something of value where nothing previously existed. It costs little for you to write down the lessons of your life and yet those few minutes spent writing can be life-altering for the right reader. As I once saw it put: "there is someone out there with a wound in the exact shape of your words."
Furthermore, writing is the foundation of nearly every technology and innovation because we have to record what we know before we can build upon it. And these innovations are passed down from generation to generation, allowing our children to inherit a richer intellectual fortune than what we were born into. The world is richer because we write and nobody is made poorer in the process.
Jude Charles retweeted
You've survived every single thing you thought you couldn't handle up until this point. Why would the next one be any different?
Jude Charles retweeted
Instagram decided to roll out a new “Muse AI” feature, that lets users create AI images based on people’s Instagram photos.
Then they opted in EVERYONE with a public account
To opt out:
Click your profile picture
3 bars in the top right
scroll down to "Sharing and reuse"
Toggle off for both Posts and for Reels
Readers added context they thought people might want to know
The provided screenshot shows content remixing settings, not the Muse AI opt-out. The AI opt-out is under "Sharing and reuse" at toggles labeled "Allow people to reuse your content on Instagram and with AI features at Meta" for Posts and Reels. wired.com/story/meta-now… nytimes.com/2026/07/08/tec…
