Octagon Media Rights Consulting
Joined September 2009
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Interesting wrinkle with potential downstream effects for media rights in 2027.
MLB programming becomes an increasingly important driver of primetime viewing during the summer months
@Octagon
27% opening weekend bump for the @premierleague on @usasports. We've seen similar increases following major tournaments in the past...can this become the norm?
@Octagon
If one of the legacy broadcasters is left without a chair when the NFL’s media-rights music stops, college rights available in the early 2030s could be perfectly positioned to fill the void.
All 4 major legacy media DTC segments are now profitable — Peacock just joined the club in Q2.
But the paths differ: Paramount+ (+21.3% revenue CAGR) and Peacock (+38.7%) grew into profitability. WBD (+4.9%) and Disney (+2.9%) got there on cost discipline.
I think this is so interesting. Weekends are the big OOH winner - makes sense intuitively, but neat to see it presented like this.
The FIFA World Cup brought fans together like few other events can — among recent championships, only the Super Bowl drew a higher out-of-home viewership share than the World Cup Final.
Soccer’s communal nature is further underscored by UEFA Champions League’s out-of-home share.
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Hydration breaks - not the end of the world! Turns out, we're pretty ok with commercials during live sports.
Thanks to Austin for including my thoughts. Great work by @andrewelkadi for nailing down this analysis.
Hydration breaks not causing Fox Sports to lose much of the FIFA World Cup audience (2-3%), per analysis from @octagon. Compare that with halftimes, which generally lead to a 14% drop sportsbusinessjournal.com/Ar…
Nice use of minute by minute viewership numbers here. Hydration breaks nowhere near the audience loss of a typical halftime break.
Lots of discussion about FOX’s lucrative decision to show commercials during hydration breaks at the World Cup.
Octagon analysis suggests only a small percentage of viewers tune-out during the ads and that viewership recovers after the return to play.
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Quick math here: $50m/year for 8 games = $6.25m/game
Based on this year's linear viewership & estimated rights fee, @Octagon has this year's First Four games valued at an average of $6.02m/game.
Factoring in escalators + sponsorship categories, pricing aligns w/ current deal.
NCAA Tournament expansion means new $50 million/year in media dollars, but added sponsor categories for TNT Sports and CBS Sports to sell
sportsbusinessjournal.com/Ar…
Cool visual. Credit to NBC for growing the @KentuckyDerby audience throughout the broadcast.
As @NBCSports gears up for another Kentucky Derby, here’s a look at how audience builds on the network throughout the afternoon
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Cool to see the viewership relationship between the @MarchMadnessWBB National Championship Game and the @WNBA Draft.
Consistent 6-7x multiple between the two events.
Great work here from @andrewelkadi
@Octagon
What a great result for @TST7v7 on their new media rights deal with @NBCSports. Broadcast exposure (2x!) on @nbc. Excited for what's ahead, @ussoccer!
@Octagon
sportsbusinessjournal.com/Ar…
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We now have 2 examples in the last 6 months of Tier 1 properties seeing an initial viewership increase in their debut on a streamer. Nice one @andrewelkadi
Moving to streaming from cable once again delivers for a major property
Ditching free-to-air for streaming has historically been a less reliable bet
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Do we REALLY love #MarchMadness upsets?
@Octagon research suggests an inverse relationship between average per game viewership and the number of upset during the first weekend of both @MarchMadnessMBB and @MarchMadnessWBB
As a Knicks fan in Minnesota, I've had this game circled since the day the schedule came out... this sucks.
@jalenbrunson1 @nyknicks
Knicks injury report Tuesday at Minnesota:
🤕 Jalen Brunson OUT (right ankle injury management)
🤕 OG Anunoby OUT (left ankle soreness)
🤕 Deuce McBride still OUT
🤕 Landry Shamet still OUT
🤕 Pacome Dadiet OUT - G League
🤕 Guerschon Yabusele OUT - illness
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Great stuff from @andrewelkadi taking in some early NBA numbers. NBC bring in a larger total audience, but I was taken by how similar the 18-49 slice is. Demographically, Prime's audience looks more similar to TNTs
Pac-12 is officially back! Proud to have supported
@Octagon @AnotherDanCohen @TheWilliamMao @TheOnlySamMarks
1⃣0⃣0⃣% home games on 📺🏈
1⃣0⃣0⃣% home games kickoffs set preseason
1⃣0⃣0⃣% can't wait for 2026
#BackThePac
.@SPGlobal projects cord cutting to slow down in the next few years. If/when cable hits a floor, do streaming subs hit a ceiling?
The menu of streaming options keeps growing, and so do their price tags. But consumers are generally sticking with their subscriptions. on.wsj.com/3LX9exv
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Big thanks to @danshanoff and @richarddeitsch for including @Octagon’s analysis. We’ll see if these trends continue when viewership numbers are released
nytimes.com/athletic/6784697…
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