Analyst @ Octagon Media Rights Consulting | Lover of all things related to sports and data | Dutch soccer enthusiast
New York
Joined February 2023
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Sam Marks retweeted
Pac-12 is officially back! Proud to have supported
@Octagon @AnotherDanCohen @TheWilliamMao @TheOnlySamMarks
1⃣0⃣0⃣% home games on 📺🏈
1⃣0⃣0⃣% home games kickoffs set preseason
1⃣0⃣0⃣% can't wait for 2026
#BackThePac
To put it into further perspective, the prize pool is over half both teams' annual revenues. @LAFC & @ClubAmerica have the highest revenues in their respective leagues. The #FIFACWC winner's prize money will be equivalent to the annual revenue of most North American clubs 🧵(3/3)
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The 🇨🇦 vs 🇺🇸 #4nationsfaceoff round robin game was viewed by 4.4m Americans on average, but viewership during each period was over 5 million.
It highlights how the action on the ice boosted 📺 numbers, as viewership rose sharply during both the 1st and 3rd period
@Octagon
Sam Marks retweeted
The most watched Rugby property in the US + the Worldwide leader.
Fantastic coverage leading up to #RWC2031. Way to move the sport of rugby forward in this market
@usmlr @TheWilliamMao @AnotherDanCohen @TheOnlySamMarks @Octagon
Sam Marks retweeted
Congrats @FIFAcom! A landmark deal further establishing @netflix as a live sports destination. 2027 can't come soon enough. Thank you for entrusting our team with @FIFAWWC media advisory. @Octagon @TheWilliamMao @JustinBeitler @TheOnlySamMarks
variety.com/2024/tv/news/net…
USL Championship on CBS: 431k viewers
MLS Cup on FOX: 427k
While we can't say too much about MLS without @AppleTV numbers, this does show the amazing growth of the USL. Proud to be on the @Octagon team that worked with @USLChampionship on their @CBS deal
nytimes.com/athletic/5993457…
As is tradition on Saturday during Thanksgiving weekend, @OhioStateFB will face @UMichFootball in #TheGame and @AuburnFootball will play @AlabamaFB in the #IronBowl. Here is a thread with some thoughts on the games from @Octagon's Media Rights Consulting team (1/4) 🧵
On the other hand, #IronBowl viewership was less affected by the rankings. However, viewership has been on a downward trend since 2017 and @AlabamaFTBL has not been ranked lower than 10th before an #IronBowl since 2012. But much they are still in contention for a #CFP spot. (3/4)
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With the #IronBowl moving to #ABC, this downward trend could change.
The #IronBowl used to carry #CBS’s Thanksgiving Saturday. On #ABC, it will now be bumped by a good lead in (#8 @Vol_Football v. @VandyFootball) and lead out (#3 @TexasFootball v. #20 @AggieFootball). (4/4)
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Sam Marks retweeted
Saturday's @GeorgiaFootball / @AlabamaFTBL game was the 4th most watched on ABC in the CFP era. Uniquely, this was only the 2nd in the Top 10 to take place after Wk 1 and before Wk 12.
Look for realignment to mean bigger games throughout the season.
@Octagon
Sam Marks retweeted
Proud to support the #WCC in securing these two great additions. Well done Commissioner @StuJackson32 and the entire @WCCsports team
A Monumental Day in #WCCsports as @GCU_Lopes and @GoSeattleU join the WCC in 2025!
🗒: bit.ly/4dBQ1L8
A quick look from @Octagon into the #PremierLeague's salary cap. If the #EPL adopts the proposed multiplier for the cap, most teams won't exceed the salary cap. This cap will curb excessive spending over a singular season, rather than curtailing player spending altogether
