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London, England
Joined April 2011
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I still can't believe this happened last night! Thank you so much @WIJ_UK for believing in my newsletter - after three years of working on Cheapskate around a full-time job, it feels incredible to have this recognition and support 🧡
Replying to @pressgazette
The first two prizes are presented in association with @WIJ_UK. The Georgina Henry Award for innovation goes to @KateSamuelson, founder of @Cheapskate_Ldn which judges said “perfectly understands its audience and has a slick and vibrant execution” #BJA2022
Can’t quite believe that my newsletter has been shortlisted for a Future of Media Award! Thanks @pressgazette and the judges - industry recognition like this makes such a huge difference to indie publications like Cheapskate 🥰
Replying to @pressgazette
The Newsletter (Specialist/Regional) finalists are:
@Cheapskate_Ldn
@Kent_Online
@PositiveNewsUK
@RacingPost
@tes
@TBIJ
@WalesOnline
#FutureMediaAwards
Kate Samuelson retweeted
Had a nice time speaking with @KateSamuelson for this week's issue. Cheapskate London is a quality product — maintaining that consistently over 5 years is no small task.
And they've got the best referral program I've ever seen.
creatorspotlight.com/p/kate-…
Kate Samuelson retweeted
From tomorrow's @creator__spot with @KateSamuelson.
4.5 years before running a single ad. Now they've been running a single ad since the fall. They've added 7k+ subscribers at a £0.17 CPA. Again — one ad unit.
Also, they have the best referral system.
Subscribe! Link in bio!
Kate Samuelson retweeted
What cheap, fun, things can you do with your kids during half term in London?
@KateSamuelson gave her recommendations to @EddieNestorMBE - listen below ⬇️
bbc.co.uk/sounds/play/p0gnhp…
Kate Samuelson retweeted
❣️ Join us!
We're looking for a social media content creator on a part-time basis (5-10 hours per week). If you're confident in front of the camera & highly familiar with TikTok & Reels, this could be the perfect opportunity for you.
Find out more:
theknowmedia.co/content-crea…
Kate Samuelson retweeted
We're excited to announce that the incredible @sharandhaliwal_ will be guest-editing a special #Pride edition of The Know this Friday.
@BurntRotiMag founder Sharan will be sharing her recs for things to watch, read & listen to this weekend, along with a message about allyship 🌈
Thanks @Bron_Maher & @pressgazette for this lovely write up about @theknowmedia! 💕
Sign up for our daily email here: bit.ly/theknow-signup
Thank you @Bron_Maher for this fantastic piece about The Know & our mission to combat news avoidance.
"46% of Brits have actively avoided the news in the past year... that’s the fact that gets me up in the morning," said our founder @LAndersonClark.
pressgazette.co.uk/newslette…
Kate Samuelson retweeted
What is your relationship like with the news - & how does it affect your mental health?
Please fill in our short survey about your news habits. We'll give you 5 extra entries in our latest giveaway to say thanks (you must be a Know subscriber for this)
bit.ly/theknownewssurvey
Looking for fabulous FREE events happening in London next week/weekend #journorequest #prrequest ([email protected])
Kate Samuelson retweeted
Co-founder @KateSamuelson was recently celebrated at the British Journalism Awards 2022. 👏
Her award-winning newsletter @Cheapskate_Ldn helps people feel part of a community and immersed in culture by promoting free events in London.
Read Kate’s story 👉 bit.ly/3ZM97qX
Kate Samuelson retweeted
Tuesday 17th January: How a newsletter for broke Londoners broke even voices.media/tuesday-17th-ja…
Love this Cheapskate guide to Hornsey/Crouch End with @OSHyouth founder & CEO @AJSchonfield 🏘️
Featuring @Thegoodnessbrew @flashbacklondon @ParklandWalk @bluehouseyard @The_BikeProject @ScreenShareUK & a heap more fab (& free/cheap/worthwhile) recos
cheapskatelondon.com/post/ch…
Thank you @Bron_Maher & @pressgazette for this dreamy feature about @Cheapskate_Ldn 🧡
We know there are tens of thousands more Londoners who would love to be connected to the best free events, so getting fab press like this makes a massive difference in helping spread the word!
How do you get to 10,000 subscribers just through word of mouth?
Press Gazette asked British Journalism Award-winning @Cheapskate_Ldn, a newsletter about free events in London, how they built their following and what they're doing with their prize money pressgazette.co.uk/newslette…
Looking for cookbooks and travel books that will be published this year to feature in upcoming editions of @TheWeekUK's food & drink and travel newsletters. Please get in touch if you're working on anything relevant! #journorequest #prrequest 📚
Kate Samuelson retweeted
Word of the day is a reminder of ‘sparple’ (14th century): to deflect attention from one thing by making a big deal of something else entirely.
Kate Samuelson retweeted
As #covid cases surge across #China, the Chinese government decides it’s the right time to reopen their borders - after almost three years cut off from the rest of the world. Chatting with @samanthaTVnews about the situation there on @BBCWorld – at London, England
Still can’t quite believe that my newsletter @Cheapskate_Ldn won the Georgina Henry Award on Thursday eve 🤯
Thank you @WIJ_UK & @theJeremyVine for presenting the prize!
If you want to get the best out of London without spending ANY money, subscribe via cheapskatelondon.com
Kate Samuelson retweeted
Last night at the @pressgazette 2022 British Journalism Awards…
Congratulations to @PippaCrerar winner of the Woman of the Year Award @UKMedia_Moves 🏆
And congratulations to @KateSamuelson winner of the 2022 Georgina Henry Award @WigginLLP ✨





















