Marketing Director, EMEA @SpotX & Writer
London, England
Joined March 2012
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Lockdown is back and so am I! This week I'm offering my advice on how to lead a "Big Life" in shrinking world: laurensaving.com/how-to-have…
“It’s exciting that the world of CTV is not dominated by the walled gardens” explains the @exchangewire leadership team as we kick off #ATS21
Hoy martes 20 de abril hablaremos de Publicidad Programática de la mano de Programmatic Spain y Skiller Academy. Un evento híbrido con un panel con profesionales del sector como Mercedes Alonso de SpotX spotx.smh.re/4VL
Lauren Saving retweeted
Los pioneros de la CTV en Estados Unidos pueden aprender con Europa, tal y como podemos leer en este artículo del Managing Director de SpotX para EMEA, Ed Wale para @mktinsiderrev marketinginsiderreview.com/a…
Lauren Saving retweeted
SpotX's solution, MetriX, is measuring the incremental reach of the booming CTV marketplace.
Find out more in this interview with @EdSpotX & John McCarthy for @TheDrum: thedrum.com/news/2021/03/10/…
An excellent example of why neurodiversity is an asset for organisations rather than a challenge. Good read from @larisamlbrown in @thetimes this morning thetimes.co.uk/article/vice-…
Lauren Saving retweeted
Thrilled to announce SpotX is a finalist for 'Best Tech Partner' in @TheDrum's Digital Advertising Awards! Congratulations to all of the nominees announced today!
¡Estamos encantados de anunciaros esta noticia! nuestra asociación con LG para monetizar su inventario de vídeo como principal SSP ya es un hecho. #programática #video #SSP spotx.smh.re/45n
Quelles tendances pour la publicité vidéo de demain par @SpotX sur @laReclame #GlobalVideoTrends2021 #adtech spotx.smh.re/3t-
Another tale of #lockdown living... This time about how it feels to be back in the nest after almost a decade of independent living. laurensaving.com/back-in-the…
Lauren Saving retweeted
If I was making The Crown I’d be lobbing in inaccuracies just to annoy people. Diana smoking a pipe. One scene. No one mentions it.
Lauren Saving retweeted
What trends should we expect to see in video advertising in 2021? Sam Wilson, VP Platform, EMEA at SpotX, shares his thoughts for #SpotXSightlines on the consolidation of #AVOD and #SVOD services to create more seamless user experiences. vimeo.com/482546840
Lauren Saving retweeted
In the final week of #SpotXSightlines, the SpotX team in EMEA will be sharing their predictions for 2021 covering a range of topics including #CTV, #SPO, new platform launches and the consolidation of #AVOD and #SVOD services.
Lauren Saving retweeted
Some good news for advertisers! Streaming is up according to Samsung Ads' Nik Dewar, meaning so are opportunities to connect with consumers. Check out more #CTV insights from #SpotXSightlines in SpotX's latest research: lnkd.in/dJhv4mq
Lauren Saving retweeted
The @IAB UK launched the #GoldStandard2 earlier this year. As part of #SpotXSightlines 'Oversight' week, Edward Wale wrote about why it's such an important initiative for the SpotX blog: spotx.tv/resources/blog/spot…
Really looking forward to the #Bloomfest2020 event this week! – at Sevenoaks, South East
A huge congratulations to Bloom, who are celebrating their 10th year anniversary of supporting women in the media industries. Make sure to join #BLOOMFEST 2020: THE RESET this week. Tickets are still available here: bit.ly/32ichXz
The UK living up to its reputation for hysterical displays of over excitement – at Sevenoaks, South East
Lauren Saving retweeted
The @IABUK plays an important role in uniting the industry during challenging times. @jonmew, CEO at the IAB UK, shares the main lessons he has learnt in a year of unprecedented change for #SpotXSightlines: vimeo.com/475117049
